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All Journal Admisi dan Bisnis Jurnal Ilmu Manajemen dan Akuntansi Terapan JOBS (Jurnal Of Business Studies) International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Astuti, Rif'ah Dwi
Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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MODEL PENGUKURAN SERVICE QUALITYPERFORMANCE (SERVPERF) JASA TRANSPORTASI ONLINE: STUDI KASUS PADA PERILAKU KONSUMEN GO-JEK DI KOTA SEMARANG Rustono, Rustono -; Setiawan, Andi Setiawan -; Wahyuni, Sri -; Astuti, Rif’ah Dwi
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.387 KB) | DOI: 10.32497/ab.v19i3.1393

Abstract

The current study was conducted to increase of our understanding of factors performance-based modeling measure of service quality (SERVPERF) can improve the orientation of consumer behavior towards. An extensive review of the existing literature was used to identify 33 factors that affect to consumer behavior. The sampling technique used in this study is the accidental sampling method in this case, namely Go-Jek consumers in Semarang City. While for the number of research samples were 109 samples from a total of 123 samples. This research technique will use two approaches:  1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). Results from both the qualitative and quantitative phases of the current study demonstrated that 33 factors that affect to consumer behavior can be clustered into eight basic process and 10 hypothesis were accepted. The model output in this study can provide a positive contribution to Go-Jek drivers in an effort to be able to realize Service Quality Performance (SERVPERF).  The sectors in which the Go-Jek consumers in Semarang City were not completely representative of reviews their demographics and geographical region. The findings suggest that, in order to increase of service quality (SERVPERF) of Go-Jek, Then focus on mastery of special perceived of Quality the most dominant variable that can affect the Customer Value, This is a strength study service quality (SERVPERF) of Go-Jek, then the advice and recommendation is to maintain and emphasize the element of access, which relate directly and indirectly to the mastery of service quality (SERVPERF). This study contributes to the body of knowledge on the value of the Service Quality Performance (SERVPERF).
MODEL PENGEMBANGAN KEKHASAN KURIKULUM PROGRAM STUDI PEMASARAN SECARA BERKELANJUTAN DENGAN PENDEKATAN STRUCTURAL EQUATION MODELING Saptianing, Saptianing; Setiawan, Andi; Astuti, Rif'ah Dwi; Riyanto, Makmun; Wahyuni, Sri
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.128 KB) | DOI: 10.32497/ab.v18i3.1216

Abstract

The process of formulating the curriculum of the Marketing Management Studies Programinvolves the academic community in the Department of Business Administration, industry,professional associations, and alumni. The formulation of the curriculum provides guidance indeveloping an annual activity plan, which contains a series of activities to achieve graduateswho are qualified and able to compete and be able to respond and adapt to environmentalchanges relevant to stakeholder needs and the development of science and technology. Theresults of research course lead to the formulation of a quality curriculum based on the distinctiveadvantages of Marketing Management Program. The sampling technique used in this research isaccidental sampling method in this case is the alumni of Marketing Management study. Thisresearch technique will use two approaches: 1). Confirmatory factor analysis, on StructuralEquation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM).The outline of the model in this research can give positive contribution for the curriculum ofMarketing Management Study Program in order to realize the quality of the graduates that theuser wants, either in the form of suggestions of managerial implications, the formulation ofcurriculum development and textbook material. The managerial suggestion is aimed at theCurriculum of Marketing Management Program in formulating the future development programpolicy
PENGARUH KUALITAS PELAYANAN FREIGHT FORWARDING TERHADAP KEPUASAN PELANGGAN DI PT ARINDO JAYA MANDIRI SEMARANG Devi Kumalasari; Rif’ah Dwi Astuti; Jozef Bambang Tri Joga
JOBS (Jurnal Of Business Studies) Vol 1, No 1 (2015): Oktober 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v1i1.648

Abstract

This study aims to identify and explain the Impact of Customer’s Satisfaction Toward Service Quality at PT Arindo Jaya Mandiri Semarang with the population of 32 companies. Data used in this study is primary and the technique to collect data through questionnaire (questionnaire) with numeric scale measurement. To determine the impact of service quality on Customer’s Satisfaction can be partially seen from (T) test calculations and can be simultaneous seen from (F) test calculations. While determination (??) can be used to determine the direct effect of the variable of service upon customer’s satisfaction. After the data were analyzed by SPSS 17 the equation of Y = -3,149 + 0,200 X1 + 0,393 X2 + 0,261 X3 + 0,269 X4 + 0,215 X5 was founded. Further more the coefficient of determination (??) of 0.770 which means that the impact of service quality on customer’s satisfaction was 77% and the restis were determined by factors other than those being used in result of the study. Based on the data processing is done can be viewed and obtained significant value 0.000<0.05 of significance level. Based on the results of research conducted by the 32 respondents, it can be seen that the respondents expressed freight forwarding services is already well. It can be concluded that the hypothesis is accepted, meaning that there is effect of service quality on customers’ satisfaction.
Improving the understanding and use of Technopreneurship in running Temanggung Coffee MSME Business Mardinawati - Mardinawati; Sandi - Supaya; Sumanto - Sumanto; Kurniani - Kurniani; Rif&#039;ah Dwi Astuti
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3787

Abstract

The problem in this research is how well the understanding, and ability to use technopreneurship in running a business. Data collection methods used in this research are survey and interview methods. Respondents consist of owners and managers of Temanggung coffee SMEs whose products have been included in district or city level exhibitions. Likert scale with gradation from strongly agree to strongly disagree is used to measure the assessment of respondents' opinions about the statements in the questionnaire. Respondents' answers were scored and analyzed using the average, maximum, minimum, sort, and criterion values. The conclusion of this study is the understanding and use of technopreneurship in running a business is in the good and very good intervals, and can still be improved to be very good. Understanding and ability to market the product has the best criteria value. Understanding and ability to use in managing operating capital and a strong internet signal are prioritized in increasing the understanding and use of technopreneurship
Influence of Brand Image and Celebrity Endorser on Purchase Decisions on Samsung Smartphone Products Annisa Viaski Handayani; Rif&#039;ah Dwi Astuti; Makmun - Riyanto
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4106

Abstract

With the advancement of technology, all activities in society are now easier. One of them is that it is getting easier for people to communicate and exchange data or information using only one device, namely a smartphone. The objective of this research is to analyze the influence of brand image (X1) and celebrity endorser (X2) on purchase decisions (Y) of samsung smartphone products. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The population in this study are people who bought Samsung smartphones in Semarang City between 2020 and 2022, whose number is unknown. The amounts of the respondents are 100 who are Samsung smartphone users in Semarang. The analysis tools used were test of validity, reliability test, normality test, heteroscedasticity test, multicollinerity test, linearity test, multiple linear regression, T test, F test, and the coefficient of determination. Based on the calculations using SPSS version 26, the results of this research showed that the regression equation Y = 0,395 + 0,680 X1 + 0,269 X2. In addition, the F test result of 41,637 which was bigger than F table was 3,08. It can be concluded that the model in this study is correct. The T test result the variables brand image (X1) and celebrity endorser (X2) were bigger than T table and had a significance less than level significance of 0,05. So, it can be concluded the brand image (X1) and celebrity endorser (X2) had a positive and significance influence on purchase decisions (Y). The most influence variable is brand image (X1) with the highest regression coefficient of 0,680. The contribution of brand image and celebrity endorser on purchase decisions is 50,5 % while 49,5 % are influenced by other variables that were not described in this research.
Study of the Effects of Training and Coaching on Increasing the Performance of Micro, Small and Medium Enterprises (MSMEs) assisted by the UMKM Center in Semarang City Achmad - Zaenuddin; Noor - Suroija; Taviyastuti - Taviyastuti; Makmun - Riyanto; Rif&#039;ah Dwi Astuti
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4178

Abstract

Most of the business actors in Central Java are micro, small, medium and large scale business actors (MSMEs), which account for 99.19% of the total non-agricultural businesses in Central Java. Survey data shows that during the pandemic, 94.69% of businesses experienced a decline in sales. Based on the business scale, the decline in sales of more than 75% was experienced by 49.01% ultra-micro businesses, 43.3% micro businesses, 40% small businesses, and 45.83% medium businesses. The advantage of MSMEs in surviving the storm of crises for various reasons. First, in general, MSMEs produce consumer goods and services that are close to the needs of the community. Second, MSMEs do not rely on imported raw materials and make more use of local resources in terms of human resources, capital, raw materials and equipment. Third, MSE businesses generally use relatively low capital. Facing the Covid 19 pandemic, the MSME Center is conducting training and coaching/assistance so that MSMEs can adapt well and be able to maintain their business. This study aims to analyze the effect of training and coaching on the performance of SMEs assisted by the UMKM Center in Semarang City. The method used is descriptive analysis with qualitative and quantitative approaches. Quantitative data analysis using multiple regression
Examining The Sales Performance Of Muslim Fashion SMEs In Central Java-Indonesia: Perspectizing Resource-Advantage (R-A) Theory Andi Setiawan; Sri Wahyuni; Rif’ah Dwi Astuti; Destine Fajar Wiedayanti; Ana Putri Nastiti; Bagus Yunianto W
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.832

Abstract

This study examines consumer behavior in the Indonesian Halal Industry, specifically in Central Java, with a focus on small and medium-sized enterprises (SMEs) in the Muslim fashion sector. The Indonesian market is highly dependent on imported halal products, making it imperative for local SMEs to take advantage of the available opportunities. The objective of this study is to investigate the entrepreneurial orientation of Muslim fashion SMEs and its alignment with market demands to achieve a competitive advantage. To bridge the gap between entrepreneurial orientation and sales performance, the concept of 'Creative Selling Resources' is proposed. Data was collected from 383 Muslim Clothing SMEs in Central Java that have been operational for at least three years. The study's findings highlight the significance of strategic orientation and resource allocation for small and medium-sized enterprises (SMEs) in the Indonesian Halal Industry. Keywords: Entrepreneurial Orientation, Creative Selling Resources, Customer Relationship Performance, Sales Performance, Resource-Advantage (R-A) Theory
The Role of Viral Marketing Value “Instagram” in Building Customer Relationships Performance: Perspectizing SDL Theory Andi Setiawan; Astohar Astohar; Bagus Yunianto Wibowo; Rif’ah Dwi Astuti; Wahyuni, Sri
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1790

Abstract

In the context of social media platforms, it is important for MSMEs to differentiate themselves in order to attract the attention of potential customers. This study uses the Viral Marketing Value Effect Model to examine the role of social media platforms in customer relationship performance. Data from 219 culinary MSMEs in Central Java shows that social media influencers and characteristics have an effect on customer relationship performance, while social media influencers do not. The study also explores how viral marketing value moderates the relationship between social media influencers and social media characteristics on customer relationships. The findings provide insights that extend the Service Dominant Logic (SDL) theory to social media marketing literacy in MSMEs.
Leveraging TERM for Sustainable Entrepreneurial Growth in Higher Education Institutions Jati Nugroho; Rif’ah Dwi Astuti; Sri Wahyuni; Saptianing; Makmun Riyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2039

Abstract

Higher education institutions play a pivotal role in shaping the next generation of entrepreneurs. This article explores how the Techno-Entrepreneurial Relationship Marketing (TERM) model can be leveraged to foster sustainable entrepreneurial growth among students. Drawing on a mixed-methods study involving 150 student entrepreneurs in Central Java, the research examines the impact of TERM on marketing performance and competitive advantage. The study highlights the critical role of digital tools, entrepreneurial orientation, and proactive customer engagement in building resilient, market-oriented businesses. The findings reveal that students who effectively utilize digital technologies such as social media, customer relationship management (CRM) systems, and data analytics achieve superior marketing performance, customer loyalty, and long-term business sustainability. Moreover, the research emphasizes the importance of integrating TERM into educational curricula to prepare students for the challenges of a rapidly evolving digital economy. This paper concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to incorporate TERM into business training programs, thereby enhancing the digital competitiveness and entrepreneurial resilience of future business leaders. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
ANALISIS PENGARUH DAYA TERIMA PASAR, TARIF DAN PERSEPSI MUTU PROSES PEMBELAJARAN & PELAYANAN TERHADAP PENINGKATAN MINAT PADA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI SEMARANG Astuti, Rif’ah Dwi
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 2 No. 1 (2011): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.745 KB) | DOI: 10.36694/jimat.v2i1.15

Abstract

This study analyzes the effect of receive, tariffs and quality perceptions of the learning process and service to increase interest. The formulation of the questions examined in this study were 1). What impact will influence the perception of market acceptance for graduates of interest in selecting majors AN? 2). What impact do perceptions influence the rates of interest specified AN AN chose? and 3). What impact will influence the perception of the quality of the learning process and service in the AN of interests to choose majors AN? Furthermore, variables and indicators of research is also based on previous research.A model has been developed and three hypotheses have been formulated to address this research problem. The sampling technique was purposive sampling and quota sampling. Respondents from this study amounted to 100 respondents, where respondents were students of the Department AN Semarang State Polytechnic. Data analysis tool used is Structural Equation Modelling (SEM) in AMOS 16.0.The results of this study data analysis shows the model and research results were well received, and further research is proving the influence of perception on the market acceptance of graduates AN interest in the Department of the AN is positive an significant. Effect of tariff AN Perception of interest in the Department of the AN is not significant. Then the influence of the effectiveness of advertising on consumer buying behavior is positive and significant. And the influence of the learning process and service quality in the AN of interest in the Department is positive and significant.
Co-Authors Achmad Zaenuddin Ana Putri Nastiti Andi Setiawan Andi Setiawan Annisa Viaski Handayani Astohar Astohar Bagus Yunianto W Bagus Yunianto Wibowo Balya Iqbal Jamaludin Destine Fajar Wiedayanti Devi Kumalasari Jati Nugroho Jozef Bambang Tri Joga, Jozef Kurniani - Kurniani Makmun - Riyanto Makmun Riyanto Mardinawati - Mardinawati Noor Suroija Riyanto, Makmun Rustono - Rustono Sandi - Supaya Saptianing Saptianing, Saptianing Setiawan, Andi Setiawan - Sri Wahyuni Sri Wahyuni Sumanto - Sumanto Syamsul Arifin Taviyastuti - Taviyastuti Umar Farouk