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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Rif’ah Dwi Astuti
Polines
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Journal : Admisi dan Bisnis

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The Role of The Iconic Food Exposure Model: "Warung Tegal" (Warteg) Manuver in the Disaster of the Covid-19 Pandemic in Central Java, Indonesia Rif’ah Dwi Astuti; Sri - Wahyuni; Andi - Setiawan; Bagus Yunianto Wibowo
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3475

Abstract

The COVID-19 pandemic has caused a business in this case Warung Tegal (Warteg) to experience a decline in turnover of up to eighty percent. Warung Tegal (Warteg) as a business unit must change their business orientation to be able to operate under any conditions. This study analyzes the entrepreneurial orientation of companies (Warteg) in various different contexts. Given the existing literature on entrepreneurship, we depart from the hypothesis that the context in which a business operates determines the importance of each dimension comprising the multidimensional concept of entrepreneurial orientation, thereby moderating its influence on marketing performance. The sample for this study consisted of 205 small and medium-sized Warung Tegal (Warteg) companies in Central Java. We tested the hypothesis by measuring the moderating effect of context on the structural equation modeling technique. The results of this study found that the critical moderating role of Iconic Food Exposure strengthens the relationship between Iconic Food Exposure and mediates the relationship between Entrepreneurial Orientation, and Competitive Maneuverability, and that competitive strategy strengthens the relationship between Iconic Food Exposure and Marketing performance.
Application of Theory of Planned Behavior in the Role of the Halal Value Exposure Model on Halal Purchase Behavior Rif’ah Dwi Astuti; Andi - Setiawan; Sri - Wahyuni; Sugiyanta - Sugiyanta
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4179

Abstract

This study aims to determine the halal value exposure to halal purchase behavior, where digital marketing and perceived behavioral control have an important role. This study considers consumers who use halal beauty treatments and cosmetics. This study uses a structured questionnaire which was developed and distributed to 179 adolescent respondents in Central Java. The data were analyzed by applying structural equation modeling. The results showed that the halal value exposure model had a positive mediating effect on Halal Purchase Behavior. This study also confirms the active moderating role of the Theory of Planned Behavior scheme in digital marketing and perceived behavioral control of halal purchase behavior. Based on these findings, producers and distributors in the halal industry should maximize their sales by increasing the halal value of their products. Because consumers are smarter by considering the number of quality clues to make their choices on halal beauty care and cosmetics. Therefore, practitioners should consider the information to increase the demand for their products
Co-Authors Andi - Setiawan Angraini - Puspitasari Bagus Yunianto Wibowo Deka Bayu Dirgantara Erika Devie Kurniani - Kurniani Sri - Wahyuni Sugiyanta Sugiyanta