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Bagus Yunianto Wibowo
Polines
Economics, Econometrics & Finance

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The Role of The Iconic Food Exposure Model: "Warung Tegal" (Warteg) Manuver in the Disaster of the Covid-19 Pandemic in Central Java, Indonesia Rif’ah Dwi Astuti; Sri - Wahyuni; Andi - Setiawan; Bagus Yunianto Wibowo
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3475

Abstract

The COVID-19 pandemic has caused a business in this case Warung Tegal (Warteg) to experience a decline in turnover of up to eighty percent. Warung Tegal (Warteg) as a business unit must change their business orientation to be able to operate under any conditions. This study analyzes the entrepreneurial orientation of companies (Warteg) in various different contexts. Given the existing literature on entrepreneurship, we depart from the hypothesis that the context in which a business operates determines the importance of each dimension comprising the multidimensional concept of entrepreneurial orientation, thereby moderating its influence on marketing performance. The sample for this study consisted of 205 small and medium-sized Warung Tegal (Warteg) companies in Central Java. We tested the hypothesis by measuring the moderating effect of context on the structural equation modeling technique. The results of this study found that the critical moderating role of Iconic Food Exposure strengthens the relationship between Iconic Food Exposure and mediates the relationship between Entrepreneurial Orientation, and Competitive Maneuverability, and that competitive strategy strengthens the relationship between Iconic Food Exposure and Marketing performance.
Role of Analytical Marketing Skills for Enhancing Job Market Appraisal Riyadi - Riyadi; Andi - Setiawan; Bagus Yunianto Wibowo; Saptianing - Saptianing; Kurniani - Kurniani
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3784

Abstract

The problem of perceived employability and employee performance has become a debate that affects higher education. Our study investigates the interaction of the relationship between perceived work ability and employee performance appraisals. Our study found discriminatory perceptions of employability between various job skills in students and job opportunities and demands. Our study also highlights the value through multiple perspectives that lead to marketing analytical skills with a distinctive competitive advantage. Our study positions marketing analytical skills as mediating the relationship between perceived employability and employee performance. Ultimately the aim of our study is to help bridge the gap between graduate skills and future labor market needs. The analysis used a sample of 107 using an online questionnaire and the data obtained were analyzed using structural equation modeling. The findings of this study show that marketing analytical skills make the relationship between core marketing skills, customer insights skills and job market appraisal more valuable for the concept of employability
Co-Authors Andi - Setiawan Kurniani - Kurniani Rif’ah Dwi Astuti Riyadi - Riyadi Saptianing - Saptianing Sri - Wahyuni