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The Role of The Iconic Food Exposure Model: "Warung Tegal" (Warteg) Manuver in the Disaster of the Covid-19 Pandemic in Central Java, Indonesia Rif’ah Dwi Astuti; Sri - Wahyuni; Andi - Setiawan; Bagus Yunianto Wibowo
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3475

The COVID-19 pandemic has caused a business in this case Warung Tegal (Warteg) to experience a decline in turnover of up to eighty percent. Warung Tegal (Warteg) as a business unit must change their business orientation to be able to operate under any conditions. This study analyzes the entrepreneurial orientation of companies (Warteg) in various different contexts. Given the existing literature on entrepreneurship, we depart from the hypothesis that the context in which a business operates determines the importance of each dimension comprising the multidimensional concept of entrepreneurial orientation, thereby moderating its influence on marketing performance. The sample for this study consisted of 205 small and medium-sized Warung Tegal (Warteg) companies in Central Java. We tested the hypothesis by measuring the moderating effect of context on the structural equation modeling technique. The results of this study found that the critical moderating role of Iconic Food Exposure strengthens the relationship between Iconic Food Exposure and mediates the relationship between Entrepreneurial Orientation, and Competitive Maneuverability, and that competitive strategy strengthens the relationship between Iconic Food Exposure and Marketing performance.

Building Competitiveness for Semarang City Tourism Marketing Elements Andi - Setiawan; Rustono - Rustono; Sri - Wahyuni; Subandi - Subandi
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Potential foreign exchange outstanding tourism, the tourism industry Semarang demand should continue to improve to capture the potential of becoming a source of opinions. Industry conditions pariwisatan in Semarang require a marketing development model that encourages stakeholders in the field of tourism. Semarang City Tourism marketing requires an analysis of the competitiveness model approach marketing elements. Referring to the phenomenon above, this study proposes further research problems of modeling Design Marketing able to increase customer satisfaction (rating) in Semarang on an ongoing basis. The sampling technique used in this study was accidental sampling method in this case that travelers in Semarang and surrounding areas. As for the amount of sample is 103 samples. This research technique using two approaches: 1) .Confirmatory factor analysis, the Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). Modeling in this study is expected to capture potential foreign exchange earnings, revenues, jobs and the development of tourism in the city of Semarang. It required an increase in the value of customers (customer value), so that the potential it can achieve its full potential. In addition, the tourism industry and stakeholders can take advantage of empirical findings of this research.

Developing Quality Of Intra Organizational Interaction Through The Role Of Social Media Interaction Exposure In PT Angkasa Pura II (Persero) Ivana Rizki Aulia; Suryadi - Poerbo; Andi - Setiawan
Admisi dan Bisnis Vol 22, No 2 (2021): JUNI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i2.2918

This study aims to analyze the influence of the Role of Social Media Interaction Exposure in building the Quality of Intra-Organizational Interaction in the Human Resources & General Affairs Unit of the Main Branch Office of the Soekarno-Hatta International Airport PT Angkasa Pura II (Persero). The research model is developed based on a literature review. Data collection methods used are interviews and questionnaires. The questionnaire used is the Agree-Disagree Scale with a 10-point scale and the sample collection method used is a total sampling with a sample of 50 employees in the Human Resources & General Affairs Unit of the Main Branch Office of the Soekarno-Hatta International Airport PT Angkasa Pura II (Persero). The analysis technique used is the validity test, reliability test, normality test, heterocedasticity test, multicollinearity test, linearity test, multiple linear regression analysis, t test, F test and coefficient of determination. These results indicate that the Usability (X1) and Information Quality (X2) variables have a significant positive effect on the Quality of Intra-Organizational Interaction (Y). This research only examines the effect of the Role of Social Media Interaction Exposure on the Quality of Intra-Organizational Interaction of BUMN institutions, for further research it can examine the effect of the Role of Social Media Interaction Exposure on Online Engagement variables in addition it can use research objects in other industries such as government agencies. It is recommended that the company must make standard operating procedure (SOP) to set social media used to complete their work.

Influence of Green Marketing, Product Hygiene, and Brand Identity on Repurchase Intention Starbucks in Semarang City Halidazia Nuril Ahfa; Fatchun - Hasyim; Andi - Setiawan
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3478

Starbucks Coffee is the largest coffee shop company in the world which is engaged in the food and beverage industry. This study aims to analyze the influence of Green Marketing, Product Hygiene, and Brand Identity on Repurchase Intention of Starbucks In Semarang City. Data collection methods used are questionnaires and literature review. The questionnaire used was the Agree-Disagree Scale with a scoring of 10 points (1-10) The sample collection method used is purposive sampling with 100 people of Starbucks consumers in Semarang. The analysis technique used in this research are vailidity test, reliability test, normality test, heteroscedastisity test, multicollinearity test, linearity test, multiple linear regression, t test, F test and coefficient of determination. The data in this study are analyzed with SPSS 25. Based on the results, Green Marketing (X1), Hygiene Product (X2), and Brand Identity (X3) have a significant positive effect of Repurchase Intention Starbucks In Semarang City. This research is expected to be a solution to the problems that occurred during the COVID-19 pandemic by applying green marketing, product hygiene, and brand identity to improve Repurchase Intention so that Starbucks will get higher number consumers repurchase intention

The Role of Social Interaction and Attitude Toward Using in Online Learning during the Covid 19 Pandemic: An SDL Theory Perspective Andi - Setiawan; Saptianing - Saptianing; Riyadi - Riyadi
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3472

The Covid-19 pandemic has created a situation that requires students to accept Online Learning as a consequence. Universities must turn barriers to online learning into an advantage for students. Our study draws on established Service-Dominant Logic (SDL) theory and literature to examine holistically how the value of online learning is perceived and co-created by two key stakeholders, namely professional service providers (Universities) and their clients in online learning (students). Therefore, this study aims to develop and test a conceptual model of the factors that influence student adoption of online learning systems, especially those built from easy-to-use variables. pleasure, social interaction, and user behavior. The data for this study were obtained from online questionnaire responses (n=179) and then analyzed using structural equation modeling. The results of this study confirm that the expansion of the SDL provides a useful theoretical model to help understand and explain the acceptance and use of technology (UTAUT) in online learning models. The results of this study also show that UTAUT is a factor that positively affects the variables of pleasure, social interaction, and attitude toward using.

Role of Analytical Marketing Skills for Enhancing Job Market Appraisal Riyadi - Riyadi; Andi - Setiawan; Bagus Yunianto Wibowo; Saptianing - Saptianing; Kurniani - Kurniani
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3784

The problem of perceived employability and employee performance has become a debate that affects higher education. Our study investigates the interaction of the relationship between perceived work ability and employee performance appraisals. Our study found discriminatory perceptions of employability between various job skills in students and job opportunities and demands. Our study also highlights the value through multiple perspectives that lead to marketing analytical skills with a distinctive competitive advantage. Our study positions marketing analytical skills as mediating the relationship between perceived employability and employee performance. Ultimately the aim of our study is to help bridge the gap between graduate skills and future labor market needs. The analysis used a sample of 107 using an online questionnaire and the data obtained were analyzed using structural equation modeling. The findings of this study show that marketing analytical skills make the relationship between core marketing skills, customer insights skills and job market appraisal more valuable for the concept of employability

Role of Competitive Service Agility in Improving the Relationship between Market Orientation and Marketing Performance Saptianing - Saptianing; Andi - Setiawan; Riyadi - Riyadi; Suwardi - Suwardi; Nanang Adie Setyawan
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4175

This study aims to analyze the relationship between market orientation, competitive service agility, social selling activities, and marketing performance. This study makes several contributions to the literature on competitive service agility and social selling activities as the key to marketing performance. The number of respondents analyzed were 168 online driver service actors in Semarang, Central Java. The model approach uses Structural Equation Modeling with AMOS 26.0. This study makes a major contribution that market orientation has a positive influence on competitive service agility. It was also found that competitive service agility has an influence on social selling activities and marketing performance. Finally, regarding mediation analysis, this study confirms that competitive service agility and social selling activities each mediate the effect on marketing performance. Online driver service actors and service providers must also carry out an effective and efficient joint value creation process so that service products can move more agilely and dynamically, so that marketing performance can increase sustainably

Application of Theory of Planned Behavior in the Role of the Halal Value Exposure Model on Halal Purchase Behavior Rif’ah Dwi Astuti; Andi - Setiawan; Sri - Wahyuni; Sugiyanta - Sugiyanta
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4179

This study aims to determine the halal value exposure to halal purchase behavior, where digital marketing and perceived behavioral control have an important role. This study considers consumers who use halal beauty treatments and cosmetics. This study uses a structured questionnaire which was developed and distributed to 179 adolescent respondents in Central Java. The data were analyzed by applying structural equation modeling. The results showed that the halal value exposure model had a positive mediating effect on Halal Purchase Behavior. This study also confirms the active moderating role of the Theory of Planned Behavior scheme in digital marketing and perceived behavioral control of halal purchase behavior. Based on these findings, producers and distributors in the halal industry should maximize their sales by increasing the halal value of their products. Because consumers are smarter by considering the number of quality clues to make their choices on halal beauty care and cosmetics. Therefore, practitioners should consider the information to increase the demand for their products

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