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DESAIN MARKETING CAPABILITIES PADA MIGRANT ENTREPRENEUR USAHA JASA “PANGKAS RAMBUT MADURA” Andi - Setiawan; Rustono - Rustono; Sri - Wahyuni; Rif'ah Dwi Astuti
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.123 KB) | DOI: 10.32497/ab.v19i1.1257

Abstract

The challenge of the Madura Hair Haircut Entrepreneurs in the barber industry is not small. The problem of competition in urgent Hair Haircut business industry must be investigated is the knowledge and improvement of marketing capability. Marketing capabilities is one model design that offers problem solving for Madura haircut business. Furthermore, this research proposes the problem of research that is How a structural modeling model describes the marketing capabilities of Madura haircutting business in the face of competition in the barber industry. The sampling technique used in this research is accidental sampling method in this case is Madura haircutting business in Central Java, especially Semarang and surrounding areas. As for the number of sample research is 100 samples. This research technique will use two approaches:       1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM). The model outline in this research can give positive contribution to Madura  haircut business in order to realize competitive advantage, in the form of suggestions of managerial implications and the formulation of the marketing science. The managerial advice is aimed at Madura haircut business in formulating a management policy of competitive advantage in the future.
THE INFLUENCE OF STRESS AND PROCRASTINATION TOWARD STUDENT’S MOTIVATION THE FINAL PROJECT AT POLITEKNIK NEGERI SEMARANG Rara Ririn Budi Utaminingtyas; Saptianing - Saptianing; Rif'ah Dwi Astuti; Rustono - Rustono
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.909 KB) | DOI: 10.32497/ab.v18i1.1056

Abstract

ABSTRACTThe objectives of this study are 1) to know about student’s stress  at business administration department who do final project and scription 2) to know student’s procrastination at business administration department  3) to analize the influence of stress and procrastination over all and partial toward student’s motivation at business administration department to finish final project and scription. Subjects of this study are students who  arrange their final project at business administration study program (D3) , marketing management study program  (D3) and International Business Management study program (D4). Data were collected by observation, interview, and questionnaire. Samples of this study are 60 students were selected by quota random sampling technique. Data were analized by multiple linear regression. Result of this study variable stress and procrastination have significant influence toward student’s motivation at business administration department Politeknik Negeri Semarang to finish final project and scription. Regression equation that obtained:Y = 4,237 – 0,234 (X1) + 0,223 (X2)Partially, stress has significant influence toward motivation of regression coefficient stress variable with the result is -0,234. It mean that If stress (X1) increases while other variable are consistant, so motivation will be decrease. Procrastination has significant influence toward motivation.  The result of regression coefficient procrastination variable (X2) is 0,223. It mean that if procrastination increases while other variable are consistant, so student’s motivation to finish final project will be increase. The benefit of stress and procrastination variable toward variable Y (motivation) are r square ...0,107 or 10,7%. While 89.3%  influenced by other variable that didn’t examined in this study.  Keywords: Stres; Procrastination; MotivationABSTRAKTujuan penelitian ini adalah: mengetahui  stress mahasiswa yang sedang menyusun tugas akhir atau skripsi; mengetahui prokrastinasi yang dialami mahasiswa yang sedang menyusun tugas akhir atau skripsi; dan menganalisa pengaruh  stress dan prokrastinasi secara menyeluruh dan parsial terhadap motivasi mahasiswa menyusun tugas akhir dan skripsi. Subyek penelitian ini  mahasiswa yang sedang menyusun Tugas Akhir  program studi Administrasi Bisnis dan Manajemen Pemasaran (D3), dan program studi Manajemen Bisnis Internasional (D4) yang sedang  menyusun Skripsi.   Pengumpulan data dilakukan dengan observasi, wawancara, dan kuesioner. Sampel dalam penelitian ini adalah 60 mahasiswa tingkat akhir jurusan Administrasi Bisnis dipilih dengan teknik quota random sampling.  Data dianalisis dengan regresi linear berganda.Hasil penelitian ini variabel Stress dan Prokrastinasi mempunyai pengaruh yang signifikan  terhadap Motivasi mahasiswa jurusan Administrasi Bisnis Politeknik Negeri Semarang dalam menyelesaikan Tugas Akhir dan Skripsi. Persamaan regresi yang diperoleh Y =  4,237 - 0,234 (X1) + 0,223 (X2)Secara parsial Stress mempunyai pengaruh yang signifikan terhadap terhadap Motivasi  Koefisien regresi variabel Stress (X1) sebesar -0,234, Berarti bahwa jika Stress (X1) meningkat  1 sedangkan variabel lainnya tetap (ceteris paribus), maka motivasi menurun.       Pengaruh Prokrastinasi  signifikan terhadap Motivasi Koefisien regresi variabel Prokrastinasi (X2) sebesar 0,223. Berarti bahwa jika Prokrastinasi (X1) meningkat 1 sedangkan variabel lainnya tetap (ceteris paribus), maka motivasi mahasiswa dalam menyelesaikan tugas akhir meningkat . Sumbangan variable X ( X1 stress dan X2 prokrastinasi) terhadap variable Y ( motivasi) adalah r kuadrat yang disesuaikan sebesar 0,107 atau 10,7%, sedangkan 89,3% lainnya dipengaruhi oleh variable lain yang tidak diteliti dalam penelitian ini. Kata kunci: Stress; Prokrastinasi; Motivasi
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PADA PT TIGA SERANGKAI SURAKARTA Bangkit Tyas Sada Wardiyanti; Putut Haribowo; Rif'ah Dwi Astuti
JOBS (Jurnal Of Business Studies) Vol 5, No 1 (2019): Oktober 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i1.1672

Abstract

This research aims to determine the effect of the components of Customer Relationship Management (CRM) which consists of people, process, and technology on customer loyalty at PT Tiga Serangkai Pustaka Mandiri General Book (GB) Division Central Java-DIY Branch. Data collection methods in this research by interview, observation, and questionnaires to 51 respondents using purposive sampling technique. Methods of data analysis used are validity test, reliability test, classic assumption test, multiple linear regression test, t test, F test, and coefficient of determination. The results of this research shows that the variables of people, process, and technology have positive and significant effect both simultaneously or partially on the customer loyalty variable model of multiple linear regression analysis results as follows Customer Loyalty = 3,781 + 0,289 People + 0,320 Process + 0,247 Technology. The results of the analysis obtained Adjusted R2 value of 0.685, this shows that the contribution of independent variables in influencing the dependent variable is 68.5% and the remainder is influenced by other variables not examined in this research.