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All Journal Admisi dan Bisnis Jurnal Riset Ekonomi dan Bisnis JOBS (Jurnal Of Business Studies) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Sasambo: Jurnal Abdimas (Journal of Community Service)
Andi - Setiawan
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Semarang, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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DESAIN MARKETING CAPABILITIES PADA MIGRANT ENTREPRENEUR USAHA JASA “PANGKAS RAMBUT MADURA” Andi - Setiawan; Rustono - Rustono; Sri - Wahyuni; Rif'ah Dwi Astuti
Admisi dan Bisnis Vol 19, No 1 (2018): PEBRUARI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.123 KB) | DOI: 10.32497/ab.v19i1.1257

Abstract

The challenge of the Madura Hair Haircut Entrepreneurs in the barber industry is not small. The problem of competition in urgent Hair Haircut business industry must be investigated is the knowledge and improvement of marketing capability. Marketing capabilities is one model design that offers problem solving for Madura haircut business. Furthermore, this research proposes the problem of research that is How a structural modeling model describes the marketing capabilities of Madura haircutting business in the face of competition in the barber industry. The sampling technique used in this research is accidental sampling method in this case is Madura haircutting business in Central Java, especially Semarang and surrounding areas. As for the number of sample research is 100 samples. This research technique will use two approaches:       1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight in Structural Equation Modeling (SEM). The model outline in this research can give positive contribution to Madura  haircut business in order to realize competitive advantage, in the form of suggestions of managerial implications and the formulation of the marketing science. The managerial advice is aimed at Madura haircut business in formulating a management policy of competitive advantage in the future.
ANALISIS KOMITMEN LAYANAN DAN KAPABILITAS LAYANAN TERHADAP WORD OF MOUTH (WOM) DENGAN CITRA LAYANAN SEBAGAI INTERVENING VARIABEL Andi - Setiawan
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.382 KB) | DOI: 10.32497/ab.v15i1.1009

Abstract

This article examine the structural modeling Word Of Mouth (WOM) through service as a background image of the main article. The formulation of specific objectives of this article is to determine the most dominant variable affecting image WOM through service. In this article the analysis tool will test the effect of each independent variable and tied well with the approach of the Structural Equation Model (SEM). Another virtue of this article, is the formulation of a model of WOM through image management services in the area of customer cooperation. The main outcomes of the model in this article is to give positive suggestions for decision makers. Variables to be measured and tested in this article is the service commitment, capability of service, image service and Word Of Mouth (WOM). Accidental sampling method is a sampling technique, while for analytical techniques that are used confirmatory factor analysis and Regression Weight, on the SEM using AMOS 18.0 computerized package. The results of the analysis showed the capabilities of the service is the dominant variable or the greatest effect on Word Of Mouth
STRUKTURAL ANALISIS MODEL PROSES PEMBELAJARAN DENGAN PENDEKATAN KEPUASAN LULUSAN: STUDI KASUS PADA TRACER STUDY PROGRAM STUDI ADMINISTRASI BISNIS Andi - Setiawan; Suwardi Suwardi; Khairul Saleh; Suharmanto Suharmanto
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.939 KB) | DOI: 10.32497/ab.v20i1.1421

Abstract

The current study was conducted to increase of our understanding of factors that influence distinctiveness of the curriculum as efforts to maintain and improve the quality of education in study program graduate of Business Administration. An extensive review of the existing literature was used to identify 32 factors that Affect quality of education and Alumni satisfaction. Data or a questionnaire distributed to 133 graduates study program graduate of Business Administration Department of Business Administration Polytechnic State Semarang. Of the 133 questionnaires distributed were returned as many as 124, and 9 questionnaires are not returned by the target date. The analysis of 124 questionnaires there are 13 questionnaires that occurred outlier. So the data or questionnaires that can be used for the study were as many as 111 questionnaires. Results from both the qualitative and quantitative phases of the current study demonstrated that 32 factors that Affect quality of education and Alumni satisfaction can be clustered into three basic process. First, based on the results of data analysis showed that the acquisition of specialized expertise is the key or most dominant variable, Second, results demonstrate mastery of tools and technology are the two variables that affect the realization of graduate satisfaction. Third, the results of data analysis showed that the formation of character and behavior of the third element in increasing the satisfaction of graduates through the value of the learning process The sectors in which the alumni study program graduate of Business Administration were not completely representative of reviews their year of graduation and geographical region.  The findings suggest that, in order to increase of satisfaction study program graduate of Business Administration, Then focus on mastery of special skills is the most dominant variable that can affect the value of the learning process, This is a strength study program graduate of Business Administration, then the advice and recommendation is to maintain and emphasize the element of learning output is -unsur formed on the entire course, which relate directly and indirectly to the mastery of special skills in administration. This study contributes to the body of knowledge on the value of the learning process.
NILAI STRATEGIES USAHA JASA TEMPAT KOS BAGI MAHASISWA SEBAGAI EXTERNAL SUPPORT SYSTEM PADA KUALITAS KEHIDUPAN KAMPUS (QUALITY OF COLLEGE LIFE) Andi Setiawan; Suwardi Suwardi; Khairul Saleh; Suharmanto Suharmanto
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.264 KB) | DOI: 10.32497/ab.v18i3.1214

Abstract

Quality of College Life (QCL) is one of the performance measurement instruments of a highereducation institution. The results of the Tiyarattanachai and Hollmann studies (2016) warnedthat educational institutions always prioritize internal factors is something that is common, but itis not true if educational institutions ignore external factors. Both factors must be balanced for amaximum result. The results of direct observation of this research in the form of preliminarydata, where there are found 664 business boarding houses in the city of Semarang. It gives riseto social, cultural, security and competition for the business of Kos-boarding houses andconsumers in this case students. The formulation of this research problem is how the strategicvalue of business services boarding houses / boarding houses for students as an external supportsystem on the quality of life of the campus with structural model analysis approach. The plan ofresearch needs from the beginning to the end is 5 (five) months. Sampling technique used in thisresearch is accidental sampling method in this case that is students who use business servicesboarding houses / boarding houses in the city of Semarang. For the sample size is 100 for SEManalysis tools with AMOS 22.00. In addition to SEM, this study also performs reliability test,validity test, decryption index analysis test, and others. In the end it is expected that this researchcan answer will be partially and simultaneously influence the value of environmental life,competitive economic value, and strategic location value to student achievement behavior,through the quality of campus life.
ANALISIS NETWORK PLANNING DENGAN CPM (CRITICAL PATH METHOD) DALAM RANGKA EFISIENSI BIAYA DAN WAKTU PRODUKSI PADA PERUSAHAAN FURNITURE PT.HARRISON & GIL-JAYA Mary Aprillyn Calma; Sri Marhaeni S; Andi Setiawan
JOBS (Jurnal Of Business Studies) Vol 2, No 1 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v2i1.664

Abstract

ANALISIS NETWORK PLANNING DENGAN CPM (CRITICAL PATH METHOD) DALAM RANGKA EFISIENSI BIAYA DAN WAKTU PRODUKSI PADA PERUSAHAAN FURNITURE PT.HARRISON & GIL-JAYA
Perceived organizational support, employee work engagement and work life balance: Social exchange theory perspective Endang Sulistiyani; Yusmar Ardhi Hidayat; Andi Setiawan; Suwardi Suwardi
Jurnal Riset Ekonomi dan Bisnis Vol 15, No 2 (2022): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v15i2.5336

Abstract

This study aimed to determine the effect of the Employee Work Engagement variable as a mediating variable between Perceived Organizational Support and Work-Life Balance. This type of quantitative descriptive research with Structural Equation Modeling as a data processing approach. The sampling technique is purposive sampling. They collected data by distributing questionnaires to 200 security unit employees working at State and Private Universities in Semarang City. The results showed a significant positive effect between the variables perceived organisational support, employee work engagement and work-life balance. The significant positive effect of the relationship between the three variables indicates that the employee work engagement variable can mediate the relationship between Perceived Organizational Support and Work-Life Balance. The triadic process between organisational support, work involvement and work-life balance is an implementation of social exchange theory. Employees give their time, energy, thoughts and enthusiasm for the organisation's benefit. Organisations provide remuneration in the form of compensation and welfare for the persistence of employee work for the advancement of the organisation. It gives a sense of satisfaction and happiness and can be used for yourself and your family. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Employee Work Engagement sebagai variabel mediasi antara Perceived Organizational Support dan Work-life Balance. Jenis penelitian deskriptif kuantitatif dengan Structural Equation Modeling sebagai pendekatan pengolahan data. Teknik pengambilan sampel adalah purposive sampling. Metode pengumpulan data dengan menyebarkan kuesioner kepada 200 pegawai satpam yang bekerja di Perguruan Tinggi Negeri dan Swasta di Kota Semarang. Hasil menunjukkan ada pengaruh positif signifikan antara variabel persepsi dukungan organisasi, employee work engagement dan work-life balance. Pengaruh positif signifikan pada hubungan ketiga variabel tersebut menunjukkan bahwa variabel employee work engagement mampu memediasi hubungan Perceived Organizational Support dan Work-life Balance. Proses triadik antara dukungan organisasi, keterlibatan kerja dan keseimbangan kehidupan kerja merupakan implementasi dari teori pertukaran sosial. Karyawan memberikan waktu, tenaga, pikiran dan semangat untuk kepentingan organisasi. Organisasi memberikan remunerasi berupa kompensasi dan kesejahteraan pada karyawan serta memberikan rasa kepuasan dan kebahagiaan yang dapat digunakan untuk diri sendiri dan keluarga.
Pelatihan Manajemen K3 Dan Penerapannya Sebagai “Value Co-Creation” Di Masa Pandemik Covid-19 (Studi Kasus Pada Pangkas Rambut Madura Di Kota Semarang) Andi Setiawan; Mellasanti Ayuwardani; Bagus Yunianto Wibowo; Irawan Malebra
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 1: February 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i1.605

Abstract

Usaha Pangkas Rambut Madura telah menjadi ikonik “Migrant Family Entrepreneurship” di Indonesia. Kehadiran mereka telah menjadi kekuatan ekonomi kerakyatan yang tangguh dan mandiri. Pandemi COVID-19 telah mempengaruhi pendapatan sector jasa termasuk usaha Pangkas Rambut Madura yakni 90,90%. Kegiatan pengabdian ini bertujuan memberikan solusi atas dampak pandemic dengan pelatihan manajemen kesehatan dan keselamatan kerja (k3) dan penerapannya sebagai “Value Co-Creation”. Kegiatan pengabdian ini melibatkan tiga mitra Usaha Pangkas Rambut Madura di Kota Semarang. Metode yang digunakan pada kegiatan pengabdian adalah pelatihan dan pemberian alat Manajemen Keselamatan dan Kesehatan Kerja (K3) serta IPTEK. Instrumen evaluasi kegiatan pengabdian dengan penyusunan kuesioner yang mengukur kinerja pelaksanaan program pelatihan, sedangkan instrument kinerja pemasaran dipergunakan untuk mengukur dampak positip bagi tiga mitra pengabdian. Hasil kegiatan pengabdian menunjukkan pertama, perilaku mitra pengabdian semakin patuh melaksanakan protocol Kesehatan. Kedua, mitra pengabdian mampu praktik manajemen K3. Ketiga, Mereka memasukan konsep penciptaan Value Co-Creation dalam praktik bisnis mereka. Keempat, mereka mampu meningkatkan kinerja usaha dengan praktik manajemen K3 dan konsep penciptaan Value Co-Creation. K3 Management Training and Its Application as "Value Co-Creation" During the Covid-19 Pandemic (Case Study on Madura Barbershop in Semarang City)  The Madura Barbershop has become an iconic “Migrant Family Entrepreneurship” in Indonesia. Their presence has become a strong and independent people's economic force. The COVID-19 pandemic has affected the revenue of the service sector, including the Madura Barbershop business, which is 90.90%. This service activity aims to provide solutions to the impact of the pandemic with occupational Health, Safety and Environment (HSE) management training and its application as "Value Co-Creation". This service activity involves three partners of the Madura Barber Shop in Semarang City. The method used in service activities is training and providing management tools for Occupational Health, Safety and Environment (HSE) and science and technology. The instrument for evaluating service activities is by compiling a questionnaire that measures the performance of the implementation of the training program, while the marketing performance instrument is used to measure the positive impact for the three service partners. The results of service activities show that first, the behavior of service partners is increasingly obedient in implementing the Health protocol. Second, service partners are able to practice HSE management. Third, they incorporate the concept of Value Co-Creation in their business practices. Fourth, they are able to improve business performance with HSE management practices and the concept of Value Co-Creation.    
OPTIMALISASI DIGITAL MARKETING GUNA MENINGKATKAN KINERJA PEMASARAN PADA LPK HARUKI NIHONGO GAKKOU DI KELURAHAN CETAN KECAMATAN CEPER, KABUPATEN KLATEN Jati Nugroho; Andi Setiawan; Alya Hasna Fauziyyah; Azizah Azizah; Bagus Yunianto Wibowo; M. Nahar; Rif’ah Dwi Astuti; Slamet Slamet; Saptianing Saptianing; Dika Vivi Widyanti; Noor Suroija; Isnaini Nurkhayati; Harly Nur Zamzam; Martha Velia Andini; Sri Wahyuni
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7685

Abstract

Kegiatan Pengabdian kepada Masyarakat Unggulan Program Studi ini bertujuan meningkatkan kapasitas pemasaran digital pada Lembaga Pelatihan dan Kompetensi (LPK) Haruki Nihongo Gakkou di Kelurahan Cetan, Kecamatan Ceper, Kabupaten Klaten. Permasalahan yang dihadapi meliputi belum optimalnya kemampuan staf dalam memanfaatkan teknologi digital serta masih terbatasnya inovasi dan kreativitas dalam memasarkan jasa pelatihan. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, dan pendampingan mengenai strategi digital marketing, pemanfaatan media sosial, pembuatan konten promosi, pengelolaan akun YouTube, serta optimalisasi promosi berbayar pada platform digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola media pemasaran digital, menghasilkan konten promosi yang lebih menarik, serta memperluas jangkauan promosi hingga di luar daerah. Penerapan strategi digital marketing juga meningkatkan kesiapan LPK dalam memanfaatkan teknologi sebagai sarana pemasaran yang lebih efektif dan efisien. Kegiatan ini memberikan kontribusi terhadap penguatan daya saing lembaga melalui peningkatan kapasitas sumber daya manusia dan optimalisasi pemasaran digital, sehingga berpotensi mendukung peningkatan jumlah peserta pelatihan, pendapatan, serta keberlanjutan usaha.
Influence of Service Quality and Store Atmosphere on Repurchase Intention at Najmia Beauty Cosmetics Store, Ungaran Jihan Aurlya Candy; Andi Setiawan; Paniya
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v27i1.7016

Abstract

The  study  aims  to  analyze  the  influence  of service  quality,  and  store atmosphere on repurchase intention of Najmia Beauty Ungaran Cosmetic Store. In this study using 100 samples who are customers of Najmia Beauty Ungaran Cosmetic Store, which were obtained through distributing questionnaires using  purposive  sampling  techniques.  The  data  obtained  was  processed  using  multiple  linear regression  analysis  methods  and  SPSS  25  analysis  tools.  This  study  proves  empirically  that  service quality  (X1), and  store  atmosphere  (X2),  have  a  significant  impact  on repurchase intention (Y) of Najmia Beauty Ungaran Cosmetic Store. This study is expected to be a way out on determine  the  right  marketing  strategy  in  facing  market  rivalry  in  the  store beauty   by applying service quality, and store atmosphere to increase repurchase intention on Najmia Beauty Ungaran Cosmetic Store.
Designing an E - Commerce Website Based on Wordpress CMS With Payment Gateway Integration at UMKM Asbag Semarang Knitting Bag Muhammad Farhan Ario Putra; Karnowahadi; Andi Setiawan
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6585

Abstract

The development of the digital era has forced micro, small and medium enterprises (MSMEs) to develop their marketing strategies. One of the responses made by MSMEs is by utilizing digital platforms such as E-Commerce websites. UMKM Asbag Semarang Knitting Bag is a business that offers products from handmade knitting bags that have unique and attractive choices. This research aims to design an E-Commerce website as an online sales platform by using online payment transactions through Payment Gateway integration and produce an attractive website for Asbag Knitting Bags UMKM in order to gain consumer appeal. The research method used in the research is the Waterfall method which will go through several stage processes such as needs analysis, display design, implementation on the system, testing and website maintenance. The results of the research have been carried out at the testing stage showing that Alpha testing has been tested 100% “Successful”. At the testing stage, Beta testing was also carried out on 40 respondents which showed a percentage of success of 83.6% “Very Good”, besides that beta testing was also carried out on several employees of the Asbag Knitting Bag UMKM which showed a percentage of success of 87.5% “Very Good”. This research is expected to be a solution in answering challenges to be able to improve marketing performance in marketing products on digital platforms. Semakin berkembangnya era digital telah memaksa pelaku usaha mikro, kecil, dan menengah (UMKM) untuk melakukan pengembangan dalam strategi pemasarannya. Salah satu respons yang dilakukan oleh para UMKM yaitu dengan memanfaatkan platform digital seperti website E – Commerce. UMKM Tas Rajut Asbag Semarang merupakan sebuah usaha yang menawarkan produk dari kerajinan handmade tas rajut yang memiliki pilihan yang unik dan menarik. Penelitian ini bertujuan untuk merancang sebuah website E – Commerce sebagai platform penjualan online dengan menggunakan transaksi pembayaran online melalui integrasi Payment Gateway serta menghasilkan website yang menarik untuk UMKM Tas Rajut Asbag agar mendapatkan daya tarik konsumen. Metode penelitian yang digunakan pada penelitian yaitu metode Waterfall yang akan melewati beberapa proses tahapan seperti analisis kebutuhan, desain tampilan, implementasi pada sistem, pengujian dan pemeliharaan website. Hasil penelitian telah dilakukan pada tahap testing menunjukkan bahwa pengujian Alpha telah teruji 100% “Berhasil”. Pada tahap testing juga dilakukan pengujian Beta yang kepada 40 responden yang menunjukkan persentase keberhasilan sebesar 83,6% “Sangat Baik”, selain itu pengujian beta juga dilakukan pada beberapa karyawan UMKM Tas Rajut Asbag yang menunjukkan persentase keberhasilan sebesar 87,5% “Sangat Baik”. Penelitian ini diharapkan mampu menjadi solusi dalam menjawab tantangan untuk dapat meningkatkan kinerja pemasaran dalam memasarkan produk di platform digital.
Co-Authors Alya Hasna Fauziyyah Azizah - Azizah Bagus Yunianto Wibowo Dika Vivi Widyanti Endang Sulistiyani Harly Nur Zamzam Irawan Malebra Isnaini Nurkhayati Jati Nugroho Jihan Aurlya Candy Karnowahadi Khairul Saleh Khairul Saleh M. Nahar Martha Velia Andini Mary Aprillyn Calma Mellasanti Ayuwardani Muhammad Farhan Ario Putra Noor Suroija Paniya Rif'ah Dwi Astuti Rif’ah Dwi Astuti Rustono - Rustono Saptianing - Saptianing Slamet Slamet Sri - Wahyuni Sri Marhaeni S Sri Wahyuni Suharmanto - Suharmanto Suwardi - Suwardi Yusmar Ardhi Hidayat, Yusmar Ardhi