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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies) Community Development Journal: Jurnal Pengabdian Masyarakat
Khairul Saleh
Politeknik Negeri Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health

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STRUKTURAL ANALISIS MODEL PROSES PEMBELAJARAN DENGAN PENDEKATAN KEPUASAN LULUSAN: STUDI KASUS PADA TRACER STUDY PROGRAM STUDI ADMINISTRASI BISNIS Andi - Setiawan; Suwardi Suwardi; Khairul Saleh; Suharmanto Suharmanto
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.939 KB) | DOI: 10.32497/ab.v20i1.1421

Abstract

The current study was conducted to increase of our understanding of factors that influence distinctiveness of the curriculum as efforts to maintain and improve the quality of education in study program graduate of Business Administration. An extensive review of the existing literature was used to identify 32 factors that Affect quality of education and Alumni satisfaction. Data or a questionnaire distributed to 133 graduates study program graduate of Business Administration Department of Business Administration Polytechnic State Semarang. Of the 133 questionnaires distributed were returned as many as 124, and 9 questionnaires are not returned by the target date. The analysis of 124 questionnaires there are 13 questionnaires that occurred outlier. So the data or questionnaires that can be used for the study were as many as 111 questionnaires. Results from both the qualitative and quantitative phases of the current study demonstrated that 32 factors that Affect quality of education and Alumni satisfaction can be clustered into three basic process. First, based on the results of data analysis showed that the acquisition of specialized expertise is the key or most dominant variable, Second, results demonstrate mastery of tools and technology are the two variables that affect the realization of graduate satisfaction. Third, the results of data analysis showed that the formation of character and behavior of the third element in increasing the satisfaction of graduates through the value of the learning process The sectors in which the alumni study program graduate of Business Administration were not completely representative of reviews their year of graduation and geographical region.  The findings suggest that, in order to increase of satisfaction study program graduate of Business Administration, Then focus on mastery of special skills is the most dominant variable that can affect the value of the learning process, This is a strength study program graduate of Business Administration, then the advice and recommendation is to maintain and emphasize the element of learning output is -unsur formed on the entire course, which relate directly and indirectly to the mastery of special skills in administration. This study contributes to the body of knowledge on the value of the learning process.
ANALISIS PENGENDALIAN KUALITAS PRODUK BERBASIS STATISTICAL QUALITY CONTROL (STUDI KASUS PADA PT APPAREL ONE INDONESIA) Muhammad Naufal Luthfi; Rustono Rustono; Khairul Saleh
JOBS (Jurnal Of Business Studies) Vol 2, No 2 (2016): Desember 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v2i2.651

Abstract

This study aims to determine how is the implementation of quality control products conducted in PT Apparel One Indonesia by using statistical methods. The data collecting method in this study is direct observation conducted in August 2015. Analysis of quality control is done using statistical methods contained in Statistical Quality Control (SQC) such as check sheets, histograms, p-charts, pareto charts and cause-effect diagram. C Chart analysis results indicate that there are four days which are still experiencing irregularities. Data on the number 14 (August 21th) and 16 (August 25th) has passed the lower limit which means percentage failure is good enough to close to 0. However the data number 13 (August 20th) and 18 (August 27th) the failure has passed the upper limit where the failure is reach 7.60 % and 8.14 % indicates that the process is in a state of uncontrolled or still experiencing irregularities. Based on Pareto diagram, it can be seen that the failure is mostly caused by skip at 30.4% followed by puckering 20.4 % then cleanliness 18.4 %, caused by broken 17.5 % and measure 13.3 %. From the analysis of cause-effect diagram, it is also seen that the factors causing products failure is derived from human factors, machinery production, working methods, materials/ raw materials and work environment. In order to prevent failure, the company can take preventive and corrective measures to reduce the level of product failure and improve product quality, such as training the worker, doing maintenance regularly, and inspection on the material quality.
OPTIMALISASI SOCIAL MEDIA MARKETING DENGAN PELATIHAN INVENTARISASI BARANG BERBASIS DIGITAL Nanang Adie Setyawan; Suharmanto Suharmanto; Mellasanti Ayuwardani; Mona Inayah Pratiwi; Khairul Saleh; Sri Eka Sadriatwati; Sri Marhaeni Salsiyah; Umar Farouk; Bayu Setyo Nugroho; Endang Sulistiyani; Inayah Inayah; Hadiahti Utami; Ana Putri Nastiti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.47785

Abstract

Seiring dengan kemajuan teknologi, trend di dunia bisnis menjadi semakin bervariasi. Salah satunya adalah trend digital marketing. Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita ketahui, penerimaan teknologi dan internet di masyarakat sangat luas, sehingga tidak heran jika kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Akibatnya, perusahaan saling berkompetisi membuat konten yang menarik untuk ditampilkan dalam pemasarannya di dunia maya. Media Sosial telah menjadi bagian dari kehidupan sehari-hari masyarakat, seiring dengan peningkatan kepemilikan telpon genggam atau gawai lainnya. Fenomena ini menjadi peluang bagi UMKM untuk meningkatkan penjualan dengan menggunakan media sosial sebagai sarana untuk meningkatkan penjualan baik itu produk maupun jasa. Kegiatan pendampingan ini bertujuan untuk memberikan pemahaman dan penguasaan dalam teknologi informasi khususnya media social marketing. Strategi bisnis yang tidak efektif akan membawa kerugian bagi pelaku bisnis. Hal ini menjadi tantangan besar bagi pelaku UMKM yang menjual produk hanya dari toko fisik. Pendampingan penggunaan Sosial Media bagi UMKM ini membekali peserta pelatihan agar memiliki kemampuan menggunakan Social Media Marketing secara optimal sehingga dapat memasarkan produk maupun jasa secara lebih luas, yang pada akhirnya terjadi peningkatan omset dalam penjualan.
Co-Authors Ana Putri Nastiti Andi - Setiawan Bayu Setyo Nugroho Endang Sulistiyani Hadiahti Utami Inayah Inayah Mellasanti Ayuwardani Mona Inayah Pratiwi Muhammad Naufal Luthfi Nanang Adie Setyawan Rustono - Rustono Sri Eka Sadriatwati Sri Marhaeni Salsiyah Suharmanto - Suharmanto Suwardi - Suwardi Umar - Farouk