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All Journal Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Ensiklopedia of Journal KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Informatika Ekonomi Bisnis Emerging Markets : Business and Management Studies Journal Jurnal Manajemen Bisnis Eka Prasetya COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Indonesia Sosial Sains Cerdika: Jurnal Ilmiah Indonesia Jurnal Manajemen Kreatif dan Inovasi J-CEKI
Jerry Heikal
Bakrie University
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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Journal : Emerging Markets : Business and Management Studies Journal

 1 
The Influence of Marketing Mix towards Consumer Purchase Intention: The Case of Bank Aceh Syariah Muhammad Iqbal Fajri; Jerry Heikal
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 2 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i2.203

Abstract

This article examines the influence of Marketing Mix (4Ps) on consumer buying decisions on Islamic banking products, savings, and mortgages. This research method is quantitative. This research population of Bank Aceh Syariah customers using Smart-PLS and surveyed with a Likert scale. The results showed that Price and Place have a highly positive impact on consumer decisions. In contrast, the promotion positively impacts consumer decisions on the sharia mortgage account at Bank Aceh Syariah.
Co-Authors Abhiyoga Deyandra Putra Aditya Rachman Zarkasih Agus Sugiono Ahmad Julian Asti Apriani Dewi Anggini Dewi Lisdayanti Dwi Wuryantadi Dzaki Zakaria Elja Salwa Erwan Hendrawan Fidy Rachman Osthar Haby Kurniawan Hamka Putra Jaya Hamka Putra Jaya Helga Meilany Ika Sukmawati Isfan Ferli Kevry Ramdany Kholil Akhmad Lidya Hamdani Putri Lurinjani Akhsan Lurinjani Akhsan Maya Seruni Putri Meiriza Azwar Michael Muhammad Farhan Muhammad Feyzel Khalfani Putra Ardanesworo Muhammad Iqbal Fajri Nuria Soviatun Nuria Soviatun Nuria Soviatun Pahrul Rojih Raden Maart Adi Waskita Rama Rizqullah Fahrizal Samsul Arifin Sri Mulyaningsih Susan Ratna Salim Tasrika Azwar Vasya Theodora Givianty