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All Journal ADI Journal on Recent Innovation (AJRI) Startupreneur Business Digital (SABDA Journal)
Regina Dinda Octavyra
University of Raharja
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Determining Factors of Continuance Intention to Use QR Code Mobile Payment on Urban Millennials in Indonesia Empirical Study on Mobile Payment Funds Shella Azizah; B.P.Kusumo Bintoro; Regina Dinda Octavyra; Achmad Rachmat S
ADI Journal on Recent Innovation Vol. 3 No. 2 (2022): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v3i2.562

Abstract

In this era where technological advances continue to open up business opportunities that allow new entrants with disruptive business strategies to be able to compete with established market leaders. This encourages companies to adopt new technologies, new ways of working to stay relevant in the digital age. This study aims to analyze the determinants of continuance intention to use QR Code Mobile Payment DANA on Urban Millennials in Indonesia which will provide formulation of recommendations for related industries based on the study results of this research. By using quantitative methods, which are used to measure variables in a subject. Through 6 stages in conducting research, which begins with problem formulation followed by preliminary studies, data collection, data analysis in which using the SEM method with PLS (Partial Least Square) followed by discussion and ends with conclusions and suggestions. After conducting a questionnaire assisted by special software that utilizes the PLS (partial Least Square) method, and the results obtained, DANA's QR Code Mobile Payment users will be interested in using it continuously if they already have trust, fun flow in use, and satisfaction. To achieve high trust from users, it takes a quality system and good service quality and understands user needs. DANA Mobile Payment QR Code users feel the flow of pleasure when transacting using the QR Code. Customer satisfaction can be increased by increasing the quality of information or output. Such as increasing the utility of customer service, or even replacing human customer service with AI-based customer service.
Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia Katoyusyi Kano; Lee Kyung Choi; Bob subhan Riza; Regina Dinda Octavyra
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.884 KB) | DOI: 10.33050/sabda.v1i1.72

Abstract

In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle businesses that have gone online and their implications for the competitive advantage of these lower-middle businesses. The method used in this study uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using a non-probability sampling technique using random sampling with a total sample of 2,100 respondents. So based on the research that has been done, it was found that in marketing products with a digital strategy, 78% of the results were obtained, with the remaining 22% being factors originating from other factors such as a supply of resources, capital, and managerial professionalism.
Co-Authors Achmad Rachmat S B.P.Kusumo Bintoro Bob subhan Riza Katoyusyi Kano Lee Kyung Choi Shella Azizah