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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Bob subhan Riza
Potensi Utama University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia Katoyusyi Kano; Lee Kyung Choi; Bob subhan Riza; Regina Dinda Octavyra
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.884 KB) | DOI: 10.33050/sabda.v1i1.72

Abstract

In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle businesses that have gone online and their implications for the competitive advantage of these lower-middle businesses. The method used in this study uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using a non-probability sampling technique using random sampling with a total sample of 2,100 respondents. So based on the research that has been done, it was found that in marketing products with a digital strategy, 78% of the results were obtained, with the remaining 22% being factors originating from other factors such as a supply of resources, capital, and managerial professionalism.
Mapping the Nexus of Strategic Management and Sustainable Development Goals 12 with a Focus on Innovation: A Bibliometric Analysis Erika Erika; Bob Subhan Riza; Sabda Maulana; Shakeel Rahagi
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.704

Abstract

This study aims to map the research landscape at the intersection of Strategic Management and Sustainable Development Goal (SDGs) 12: Responsible Consumption and Production, using bibliometric methods. A total of 94 articles published between 2015 and 2025 were analyzed using VOSviewer and Bibliometrix to identify key authors, countries, institutions, and thematic clusters. The results revealed four dominant keyword clusters: growth, strategy, innovation, and stakeholder integration. Notably, India emerged as a central player in global collaborations related to SDGs 12. Theoretically, this study extends the understanding of how technological and green innovations intersect within strategic management frameworks to foster sustainable consumption and production practices. Managerially, the findings suggest that organizations should invest in digital infrastructure, particularly in AI, IoT, and data analytics, and adopt cross-sector governance mechanisms to drive sustainability goals. Furthermore, embedding sustainability metrics into key performance indicators (KPIs) can create a competitive advantage while aligning with global sustainability agendas. This paper provides actionable insights for both researchers and managers seeking to integrate strategic innovation with SDGs 12.
Co-Authors Erika Erika Katoyusyi Kano Lee Kyung Choi Regina Dinda Octavyra Sabda Maulana Shakeel Rahagi