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All Journal TIJAB (The International Journal of Applied Business) Jurnal Layanan Masyarakat (Journal of Public Service)
Triwastuti, Ria
Faculty Of Vocational Studies, Universitas Airlangga
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson Ria Triwastuti
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.732 KB) | DOI: 10.20473/tijab.V1.I2.2017.113-123

Abstract

Harley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. The method used in this paper is a qualitative analysis with case study approach, supported by a few quantitative data. Data collected from the publicly available documents related Harley Davidson. The study finds that entry market strategy conducted by Harley Davidson is effective and favourable for the firm though it has several potential risks.
Emerging Market or Neighbourhood Country? A Case Study of Aura Light’s Market Expansion Strategy Ria Triwastuti; Robert J. Poulter
TIJAB (The International Journal of Applied Business) Vol. 2 No. 2 (2018): NOVEMBER 2018
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.115 KB) | DOI: 10.20473/tijab.V2.I2.2018.69-85

Abstract

Aura Light, a Swedish lighting company, is currently in a transforming phase from a lighting products company into lighting solution provider. This change requires considerable new investments that resulted in the company’s cash operating cycle longer. However, there are two ambitions to pursue by the management of Aura Light in the next five years. Firstly, expanding market to India and Brazil by selling traditional products that potentially double its revenue in five years. Secondly, focusing on building the transformation and settling up solutions and LED market in Europe. Meanwhile, the long-term goal of Aura Light is to be a leader player of lighting solution and LED in Europe market. With current resources and financial condition, Aura Light can only choose one of those options instead of doing both at the same time. This study is aimed to answer Aura Lights dilemma by providing managerial recommendation based on international business theoretical frameworks.
Opportunity Assessment Framework for a Grocery Store in Adelaide, South Australia Ahmadi Usman; Ria Triwastuti
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.118-127

Abstract

This research aims to discuss opportunity assessment framework for a grocery store business in Adelaide, South Australia. The method used in this research is that three existing opportunity assessment methodologies are initially selected and then validated to the manager of a grocery store by using a direct interview method. The result of this research is that a new and specific opportunity assessment framework with a weighted score will be formulated for the grocery store business. This new framework will be a combination of the three alternate methodologies and additional criteria suggested by the manager of a grocery.
PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM PENDAMPINGAN DESA WISATA DI DESA BEJIJONG KABUPATEN MOJOKERTO M Nilzam Aly; Bambang Suharto; Sri Endah Nurhidayati; Nuruddin Nuruddin; Ria Triwastuti
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.390-399

Abstract

Ideally, community empowerment programs in rural areas should not be implemented once in a while. This is very important to maintain the aspect of sustainability and achieve the goals maximally. People in rural areas are the target of empowerment programs considering the many problems that exist there. Statistical data shows that the distribution of the majority of the national poor is in rural areas. One method of reducing poverty is through the development of tourist villages. The purpose of this community service program is to increase the understanding and skills of the community in Bejijong Tourism Village, especially in the field of homestay management and online marketing of citizen handicraft products. The stages in this empowerment program through three methods, namely preparation, implementation, and evaluation. The preparation method was carried out with focus group discussions with residents and field observations. The method of implementation is carried out by the methods of socialization, training and mentoring. Meanwhile, the evaluation method is carried out through discussions with partners. The results of this activity indicate that the understanding and competence of citizens has increased for the better. The results of this activity were measured using a questionnaire (pre-test and post-test) and calculated using a Likert scale.abstrakProgram pemberdayaan masyarakat di wilayah pedesaan idealnya dilaksanakan tidak dengan sekali waktu. Hal ini menjadi sangat penting untuk menjaga aspek keberlanjutan dan mencapai tujuan secara maksimal. Masyarakat di perdesaan menjadi sasaran program pemberdayaan mengingat banyak sekali permasalahan yang ada di sana. Data statistik menunjukkan sebaran penduduk miskin nasional mayoritas berada di wilayah perdesaan. Salah satu metode untuk mengurangi angka kemiskinan adalah melalui pengembangan desa wisata. Tujuan dari program pengabdian masyarakat ini adalah untuk meningkatkan pemahaman dan keterampilan masyarakat di Desa Wisata Bejijong khususnya dalam bidang pengelolaan homestay dan pemasaran daring produk kerajinan warga. Tahapan dalam program pemberdayaan ini melalui tiga metode yaitu persiapan, pelaksanaan, dan evaluasi.  Metode persiapan dilakukan dengan metode focus group discussion bersama  warga dan observasi lapangan. Metode pelaksanaan dilakukan dengan metode sosialisasi, pelatihan, dan pendampingan. Sedangkan metode evaluasi dilaksanakan dengan metode diskusi dengan mitra. Hasil kegiatan ini menunjukkan bahwa pemahaman dan kompetensi warga  mengalami peningkatan kea rah yang lebih baik. Hasil kegiatan ini diukur dilakukan dengan menggunakan kuesioner (pre tes dan pos tes) dan dihitung dengan skala likert.
Co-Authors Ahmadi Usman Aly, Muhammad Nilzam Bambang Suharto Nuruddin Nuruddin Robert J. Poulter Sri Endah Nurhidayati