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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship
Andi Nur Bau Massepe
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Economics, Econometrics & Finance Social Sciences

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ANALISIS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN CORPORATE IMAGE SERTA DAMPAKNYA TERHADAP LOYALITAS KONSUMEN PT TELKOM DAERAH MERAUKE Candra Agus Wahyudi Rahman; Maat Pono; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.88

Abstract

Every company has responsibility for its actions and business activities that have an impact, either directly or indirectly on the stakeholders and the environment in which the company is located. The profits of a company are not always measured by money alone but social benefits are also a matter of concern, whereby these social benefits in time will have a huge role for the existence of a company in the long term. This research aims to know to know the influence of Corporate Social Responsibility (CSR) Program and Corporate Image on Consumer Loyalty of PT Telkom in Merauke area. The approach used in this research is by using quantitative method approach, analyzing Corporate Social Responsibility Program (CSR) And Corporate Image (Corporate Image) And Its Impact On Consumer Loyalty with Quantitative Research Method which based on positivism philosophy, used to research on population or specific samples, data collection using research instruments, quantitative / statistical data analysis, with the aim to test the hypotheses that have been established ". The result of test that has been done shows that there is influence between Corporate Social Responsibility (CSR) with Corporate Image, there are positive and significant influence of Corporate Social Responsibility variable to Consumer Loyalty, Positive and Significant influence between Corporate Image and Consumer Loyalty, indirectly between the variables of Corporate Social Responsibility to Consumer Loyalty through the variable Corporate Image PT Telkom Merauke Region.
PENDEKATAN TEORI TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENERIMAAN SISTEM INFORMASI MANAJEMEN PADA PT. WUTAMA TRI MAKMUR Monika Puji Lestari; Dian Parawansa; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.238

Abstract

This study aims to determine and analyze the influence of perceived of usefulness, perceived ease of use, and attitude towards using to the acceptance of management information with Technology Acceptance Model (TAM) approach. To achieve these objectives then used data collection techniques through the distribution of questionnaires and documentation. While the data analysis techniques used are validity test, reliability test and hypothesis testing techniques, through SmartPLS 2.0 M3 application. The result of this research shows that the perceived usefulness gave negative affect to attitude toward using, perceived ease of use have a positive effect to the attitude toward using, the perceive usefulness does not give any influence to the acceptance of the management information system, the perceived ease of use and attitude toward using has a positive effect on the acceptance of management information system, PT. Wutama Tri Makmur
The Impact of Work Environment, Work Motivation and Job Satisfaction on Dispatchers Performance at PT. PLN (Persero) UP2D Makassar Muhammad Reza Mulyadi; Idayanti Nursyamsi; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 4 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i4.380

Abstract

This paper aims to determine and analyze the influence of the work environment, work motivation, job satisfaction on the performance of Dispatchers at PT PLN (Persero) UP2D Makassar. The method used in this research is the Descriptive Analysis method using multiple regression. The population in this study were employees who worked at PT PLN (Persero) UP2D Makassar, namely Dispatchers, the sample in this study were 34 Dispatchers. Data collection uses observations, questionnaires, and documentation while testing the hypothesis used to use validity analysis techniques, reliability testing, classical assumption tests, partial tests, and simultaneous tests. The results of this study indicate that first, the work environment has a positive and significant effect on the performance of dispatchers. Second, work motivation has a positive and significant influence on dispatcher's performance. Third, job satisfaction has a positive and significant impact on dispatcher performance. Fourth, if simultaneously the influence of the work environment, work motivation, and job satisfaction on dispatcher performance together have a significant effect on performance. The most dominant variable in the model is work motivation, 34% explains the relationship to dispatcher employee performance variables.
THE INFLUENCE OF BRAND EQUITY, QUALITY OF SERVICE, LOYALTY AND WORD OF MOUTH ON PURCHASE DECISION OF XPANDER CAR AlQadri Ilham; Otto Randa Payangan; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.438

Abstract

This study aims to determine and analyze the effect of marketing strategies partially influencing the purchase decision of a Mitsubishi Xpander car. This writing uses a random sampling technique, used a sample of 130 respondents. To apply these objectives, data collection techniques through questionnaires are used, with multiple linear regression analysis, and hypothesis testing. Based on the results of multiple linear regression analysis, it shows that the variables Brand equity, Service Quality, Loyalty, Word of Mouth significantly affect the purchasing decision of the Mitsubishi Xpander Car. Thus, there is a partially influencing marketing strategy on the purchasing decision of the Mitsubishi Xpander Car.
Co-Authors AlQadri Ilham Candra Agus Wahyudi Rahman Idayanti Nursyamsi Maat Pono Monika Puji Lestari Muhammad Reza Mulyadi Otto Randa Payangan