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All Journal Jurnal Komunikasi Hasanuddin Journal of Applied Business and Entrepreneurship YUME : Journal of Management Dinasti International Journal of Education Management and Social Science HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Jurnal Ilmiah Administrasita' JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Otto Randa Payangan
Economics And Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS STRATEGI MARKETING PRODUK ICE CREAM WALLS MELALUI KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PADA CV. JAYA SENTOSA DI SULAWESI SELATAN Gregorio Alfonso Martin; Otto Randa Payangan; Andi Reni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 1 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i1.30

Abstract

Suksesnya suatu perusahaan dalam era globalisasi tergantung pula pada formulasi dan implementasi strategi yang dilakukan oleh perusahaan. Manajer ataupun pemilik perusahaan membuat strategi untuk membawa perusahaan semakin dekat dengan tujuan kinerjanya. Penelitian ini bertujuan untuk Strategi marketing selain mempengaruhi keunggulan bersaing juga dapat meningkatkan kinerja pemasaran produk ice cream walls melalui keunggulan bersaing terhadap kinerja pemasaran pada cv. Jaya Sentosa Di sulawesi selatan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan eksplanatori, yakni suatu penelitian yang akan digunakan untuk menganalisis strategi marketing produk ice cream merek Walls melalui keunggulan bersaing terhadap kinerja pemasaran. Dari hasil olahan data PLS 2.0 maka dapat disimpulkan bahwa bauran pemasaran (produk, harga, promosi dan sistribusi) berpengaruh signifikan terhadap kinerja pemasaran sehingga dapat diartikan bahwa bauran pemasaran memiliki pengaruh langsung terhadap kinerja pemasaran. Sedangkan keuanggulan bersaing yang memediasi hubungan bauran pemasaran terhadap kinerja pemasaran juga memberi pengaruh signifikan.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Noviyanti Kahar; Otto Randa Payangan; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.239

Abstract

This study aims to determine the influence of Customer Relationship Management consisting of human, process, to Customer Satisfaction and Loyalty. This research uses quantitative research approach. Quantitative research methods, used to examine the population or a particular sample, sampling techniques are generally done randomly, data collection using research instruments, quantitative / statistical data analysis with the aim to test the predefined hypothesis assisted with Smart PLS 2.0 program. The results showed that variable Customer Relationship Management consisting of human, process, and technology have a positive and significant influence on customer satisfaction. Customer Relationship Management consisting of human, process, and technology have positive and significant influence to customer loyalty, while satisfaction gives positive influence but not significant to customer loyalty. The indirect influence shows that satisfaction can mediate the influence of Customer Relationship Management consisting of human, process, and technology to customer loyalty.
PENGARUH CORPORATE IMAGE, USER IMAGE, DAN PRODUCT IMAGE TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA PADA PT HADJI KALLA TOYOTA CABANG ALAUDDIN Sitti Hartini Rachman; Otto Randa Payangan; Amiruddin Amrullah
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.293

Abstract

Lifestyle community growth accompanied by increased purchasing power makes income-increasing. This research aims to know the influence of Corporate Image, User Image, and Product Image against a Calya Toyota cars buying decision on PT Hadji Kalla Toyota branch of Alauddin. The data used in the study was obtained from questionnaires. Methods of analysis used is by the method of multiple linear regression analysis, using the test hypothesis that is a test of the F test and t. The results showed that variable Corporate Image, User Image, and Product Images are jointly significant influence on purchasing decisions of consumers with a level of significance of 5 percent. 74.6% of the variation in consumer purchasing decision variable can be explained by the variable Corporate Image, User Image, and Product Image, while the rest i.e. 25.4% of consumer purchase decisions are influenced by other variables not examined in this study.
ANALYSIS OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY OF P.O BORLINDO) Abdul Razak Sabara; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.314

Abstract

This research aims to determine the effect of service quality and trust on the consumers' loyalty through consumer satisfaction directly and indirectly. The research was conducted at PO Borlindo by taking passengers as a research object. This research draft uses quantitative descriptive research with direct observation in the field. Research data form primary and secondary data from the company. Data is processed and analyzed by path analysis methods with IBM-SPSS. The results showed that the Service quality and trust positively affect consumer satisfaction and consumer loyalty directly. Trust had a positive effect on consumers' loyalty through consumer satisfaction. The hypothesis testing shows that the service quality variable is the variable with the lowest level of influence among other variables on consumer loyalty at PO Borlindo.
THE ANALYSIS OF DISTRIBUTION CHANNEL EFFECTS ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION (STUDY CASE: PT. INDOMARCO ADI PRIMA MAKASSAR BRANCH) Rizki Kurnia Husain; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 3 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i3.343

Abstract

Distribution problems have always been the biggest issue, especially for companies that produce their products in bulk. The wider the marketing area, the more obstacles are faced so that it is necessary to divide the marketing area in each area by placing branches or distributors. This policy pattern requires the placement of inventory at each location, and the placement of the inventory requires good handling so that inventory can be optimal, meaning that it can meet the demands of existing demand without carrying out too much storage which causes buildup in warehouses resulting in high storage costs and the possibility the occurrence of product damage is even greater. The purpose of this study is to analyze the effect of the independent variables on the dependent variable using intervening variables. The type of research used is descriptive-quantitative. This study presents the influence of distribution channels on customer loyalty through customer satisfaction. The results obtained in this study are the variable handling of goods, warehousing systems, and transportation systems directly have a significant effect on customer satisfaction PT. Indomarco Adi. The order processing variables, goods handling and warehousing systems directly have a significant effect on customer loyalty of PT. Indomarco Adi Prima. And also customer satisfaction variables directly have a significant effect on customer loyalty of PT. Indomarco Adi prima.
THE INFLUENCE OF BRAND EQUITY, QUALITY OF SERVICE, LOYALTY AND WORD OF MOUTH ON PURCHASE DECISION OF XPANDER CAR AlQadri Ilham; Otto Randa Payangan; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.438

Abstract

This study aims to determine and analyze the effect of marketing strategies partially influencing the purchase decision of a Mitsubishi Xpander car. This writing uses a random sampling technique, used a sample of 130 respondents. To apply these objectives, data collection techniques through questionnaires are used, with multiple linear regression analysis, and hypothesis testing. Based on the results of multiple linear regression analysis, it shows that the variables Brand equity, Service Quality, Loyalty, Word of Mouth significantly affect the purchasing decision of the Mitsubishi Xpander Car. Thus, there is a partially influencing marketing strategy on the purchasing decision of the Mitsubishi Xpander Car.
PENGARUH PENGEMBANGAN KARIER TERHADAP KINERJA PEGAWAI PT PLN UPT SULSELRABAR Aam Azatil Isma; Otto Randa Payangan; Dian Anggraece Sigit Parawansa
Jurnal Ilmiah Administrasita' Vol. 11 No. 1 (2020): Edisi Juni
Publisher : Program Studi Administrasi Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/administrasita.v11i1.65

Abstract

Career development is a necessity which should continue to be developed within an employee so that it is able to motivate employees to improve performance. This study aims to determine and analyze the influence of career development on employee performance. Data were analyzed by PLS method. Results of the analysis showed that the career development testing positive and significant impact on performance, so that the research hypothesis is accepted.
Penguatan Model Bisnis PT. Parlevliet Paraba Seafood Menggunakan Triple Layered Business Model Canvas Rosadila Ainul Qodri; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 1 No 3 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i3.257

Abstract

This research aims to (1) know the description of PT. Parlevliet Paraba Seafood in creating, sending, and capturing values ​​on economic, environmental, and society using Triple Layered Business Model Canvas. (2) Formulate a strategy using SWOT Analysis that can be applied based on the description of Triple Layered Business Model Canvas PT. Parlevliet Paraba Seafood. (3) Knowing the results of alternative strategy recommendations using SWOT Analysis in the Triple Layered Business Model Canvas that can be implemented by PT. Parlevliet Paraba Seafood. This type of research is qualitative research. In this study, primary data sources came from observations and informants related to PT. Parlevliet Paraba Seafood (stakeholders). Secondary data obtained from various literature and related research results. Data collection techniques are carried out by observation, interview, documentation and triangulation. The results of the study show that the business of creating, capturing, and sending values ​​to the three layers of sustainable concepts is the Economic Layer: (1) Partner, the company does not have a cooperative relationship with suppliers. (2) Activities, key activities are on purchases. (3) Resources, key resources are in raw materials. Environment Layer: (1) Supplies and Out-Sourcing, namely water, ice, electricity and soap. (2) Production, there are no production activities that affect the environment. (3) Materials, there are no raw materials that affect the environment. Layer Society; (1) Local communities, which carry out the development of fishermen. (2) Governance, which is a centralized decision and lacks transparency in decision making. (3) Employees, which are positive workplaces. (4) Social value, namely service to suppliers and economic activities around the company.
Penerapan Balanced Scorecard Sebagai Metode Implementasi Strategi Dalam Upaya Peningkatan Kinerja Universitas Timor Rikhardus Bria Seran; Otto Randa Payangan; Sumardi Sumardi
Hasanuddin Journal of Business Strategy Vol 1 No 4 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i4.288

Abstract

This study aims to find out Knowing 1) the application of balance scoreCard by translating the vision, mission of the University of Timor based on four perspectives, 2) Measuring the performance of the University of Timor based on the balanced scorecard perspective. This research is qualitative research. The sample in this study was 316 respondents consisting of lecturers, students and alumni of the University of Timor and using random sampling techniques. Data were analyzed by qualitative analysis methods. The results of the study show that translating vision and mission into four perspectives (financial, customer, internal business and growth and learning) results in a balanced scorecard design which is a proposed work program at the University of Timor. While performance measurement uses four perspectives on the balanced scorecard; the customer's perspective according to students reaches 2716 points is categorized as not good. 1711 points for the lecturer's internal business perspective are said quite well. 1004 points for the perspective of growth and learning of lecturers are quite well. 1800 points for the growth and learning perspective of administrative staff are categorized quite well. 541 points for the financial perspective of University of Timor officials are also categorized quite well
The Effect of Service Quality and Price Strategy on Customer Satisfaction through Purchasing Decisions as an Intervening variable In 212 Mart Gowa, South Sulawesi Province Afra Nurul; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.328

Abstract

Along with the development of increasingly modern times, this has caused a lot of competition in the business world, including retail business. Every businessman needs to pay attention to the factors that influence customer purchasing decisions. The research objective is to determine the effect of service quality and pricing strategies on purchasing decisions, determine the effect of service quality and pricing strategies on customer satisfaction, determine the effect of purchasing decisions on customer satisfaction, to determine the effect of service quality and price strategies on customer satisfaction through purchasing decisions at 212 Mart Gowa The population in this study were all consumers who shop at 212 Mart Gowa determined as many as 100 respondents. Data collection techniques through observation, interviews, and questionnaires. While the data analysis technique uses validity and reliability, path analysis, hypothesis testing, and coefficient of determination. The results of the study found that service quality has a positive but not significant effect on purchasing decisions, price strategy has a positive effect but is not significant on purchasing decisions, service quality has a positive and significant effect on customer satisfaction, price strategy has a positive and significant effect on customer satisfaction, purchasing decisions have a positive effect and significant on customer satisfaction, service quality has a positive but not significant effect on customer satisfaction through purchasing decisions, and the price strategy has a positive but not significant effect on customer satisfaction through purchasing decisions on 212 Mart Gowa.
Co-Authors Aam Azatil Isma Abdul Razak Sabara Abedneigo C. Rambulangi Afra Nurul AlQadri Ilham Amiruddin Amrullah Andi Nur Bau Massepe Andi Nur Baumassepe Andi Reni Dyah Erny Herwindiati Fauziah Umar Gregorio Alfonso Martin Haris Maupa Iis Rahmadani Maming, Jumidah Muhammad Idrus Taba Muhammad Ismail Muhammad Ismail Mulya Firdausy, Carunia Musran Munizu Noviyanti Kahar Nuraeni Kadir Ria Mardiana Yusuf Rikhardus Bria Seran Riodini, Ichwan Rizki Kurnia Husain Rosadila Ainul Qodri Sitti Hartini Rachman Soelaiman, Lydiawati Sulaiman, Syarifuddin Sumardi Sumardi Wiyanto, Hendra Yayu Permatasari