Claim Missing Document
Check
Articles

Found 32 Documents
Search

Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable (Case Study on Gojek Makassar Consumers) Abadi, Rahmat Riwayat; Nursyamsi, Idayanti; Syamsuddin, Andi Reni
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.6

Abstract

Abstract. The rapid growth in computer, technology, telecommunications, information and transportation has a big impact on companies to deliver a value and experience for customers. Companies are competing to offer excellent service for consumers, because consumers will satisfaction and encourage customers to be loyal. However, in reality there are deficiencies arising from online-based transportation systems. Complaints also varied, ranging from the application system or the driver. The research aimed at examining and analyzing the effect of customer value and experiential marketing on consumer’s loyalty with consumer’s satisfaction as intervening variable. The analysis units were the users of Gojek transportation service in Makassar city. Sampling in this study uses a purposive sampling method to get samples that fulfill the research criteria. The data were obtained using questionnaires. They were analyzed using Partial Least Square (PLS) processed with Smart PLS 3.0 program. The results of the research indicate that customer value positive and significantly affects costumer’s satisfaction and loyalty. Experiential marketing positive and significantly affects costumer’s satisfaction and loyalty. Costumer’s satisfaction positive and significantly affects costumer’s loyalty. Customer value and experiential marketing positive and significantly affects costumer’s loyalty through costumer’s satisfaction.Keywords:  Customer Loyalty, Customer Satisfaction, Customer Value, Experiential Marketing, and Transportation
PENGARUH ATRIBUT KUALITAS, HARGA, DESAIN DAN PELAYANAN SEPEDA MOTOR HONDA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada PT. ASTRA INTERNASIONAL di MAKASSAR) Dani Melmambessy, Idayanti Nursyamsi,
IQTISHODUNA IQTISHODUNA (Vol 5, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.298 KB) | DOI: 10.18860/iq.v4i2.290

Abstract

This research aims to find out(1) whether Honda motorbike’s attributes involving quality, price, design, and service simultaneously influence consumers’ purchasing decision at PT. Astra International in Makassar, (2) whether Honda motorbike’s attributes consisting of quality, price, design, and service partially influence consumers’ purcahasing decision at PT.Astra Internatonal in Makassar. The sample consisted of 100 respondents as the users of Honda motorbike in Makassar City. The Data were analyzed using multiple linear regression analysis. The result show that (1)simultaneously, motorbike’s attributes consisting of quality, price, design, and service have a positive and significant influence on consumers’ purchasing decision of Honda motorbike at PT. Astra International in Makassar, (2) partially, quality, price, design, and service attributes have a positive and significant influence on consumers’ purchasing decision of Honda motorbike at PT. Astra International in Makassar.
The Influence Of Financial Flexibility, Managerial Ownership, Firm Size On Capital Structure, And Firm Value On Infrastructure, Utility And Transportation Companies Asrul Jaya; Djabir Hamzah; Maat Pono; Idayanti Nursyamsi
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.286

Abstract

This study aims to analyze the effect of financial flexibility, managerial ownership, and firm size on firm value with capital structure as an intervening variable for infrastructure, utility, and transportation companies. This research was a quantitative study. The data used were secondary data in the form financial statements of infrastructure, utility and transportation companies listed in the Indonesia Stock Exchange during the period 2015-2019. The sample used was a purposive sampling technique consisting of 30 companies infrastructure, utility and transportation. The data were analyzed using path analysis supported by SmartPLS 3.3 software. The results show that financial flexibility has no significant negative effect on the capital structure; managerial ownership has a significant negative effect on the capital structure; firm size has a significant positive effect on the capital structure; financial flexibility has a significant negative effect on firm value; managerial ownership has no significant positive effect on firm value; firm size has no significant positive effect on firm value; capital structure has a significant positive effect on firm value; financial flexibility had no significant effect on firm value through capital structure; managerial ownership has a significant effect on firm value through capital structure; firm size has a significant effect on firm value through capital structure.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN PEMBERDAYAAN TERHADAP KOMITMEN ORGANISASI SERTA DAMPAKNYA TERHADAP KINERJA KARYAWAN Idayanti Nursyamsi
Jurnal Keuangan dan Perbankan Vol 17, No 3 (2013): September 2013
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.381 KB) | DOI: 10.26905/jkdp.v17i3.766

Abstract

The success of banking institutions in providing excellent service to the customer was inseparable from theperformance of employees. This research aimed to study the influence of organizational citizenship behaviorand empowerment to organizational commitment and the influence to employee performance. Primary datawas taken by using questionnaires given to 128 employees by using Slovin formula. Path analysis model wasused to test the research hypothesis. The results showed that the level of employee performance positivelyinfluenced by organizational citizenship behavior, and employee empowerment and also comitment organizationalhad significant influence to employee performance. Improving the performance of employees was achallenge for banking institutions because employees were the important assets for the company.
ANTESEDEN KARIR DAN PENGARUHNYA TERHADAP KINERJA MANAJER BANK Idayanti Nursyamsi
Jurnal Keuangan dan Perbankan Vol 19, No 1 (2015): January 2015
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.396 KB) | DOI: 10.26905/jkdp.v19i1.840

Abstract

Prior empirical reviews had suggested that several antecedent variables had an effect on banker's career and performance. In line with this we had built a conceptual model, developed a questionnaire, and used a multistage sampling method to collect responses from 102 bankers in Makassar, the capital city within the Provinces of South Sulawesi, Indonesia. Structural Equation Models showed that the antecedent variables (personality, organizational commitment, and human capital) had a significant effect on banker's career. Despite these positive findings, human capital had an insignificant positive relation to banker's performance. The relevance of these findings to prior empirical studies along with several recommendations to improve organizational effectiveness and future research had been given at the end of this paper.
Pengaruh Kepemimpinan, Pemberdayaan, dan Stres Kerja Terhadap Komitmen Organisasional serta dampaknya terhadap Kinerja Dosen Idayanti Nursyamsi
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 2 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to examine the effects of leaderships, empowerments and working pressures towards organizational commitment as well as its impact on lecturers’ performance. This is a descriptive research with populations of 143 lecturers of Economics and Business Faculty, Hasanuddin University. Selected samples were 100 lecturers obtained through cluster sampling, stratified sampling and proportionate random sampling techniques. Method of analysis used in this research was path analysis processed with SPSS program version 20.0. The result of research shows that there are directly positive and significant effects between leaderships and mpowerments towards organizational commitment and lecturers’ performances, while variable of working pressures has directly negative and significant effects towards organizational commitment and lecturer’s performance. Variable of empowerment has the most dominant contribution and directly affecting, even if it is seen by indirect effects.Keywords : leaderships, empowerments, working pressures, organizational commitment, lecturers’ performance
Influence of Transformational and Transactional Leadership Towards Employee Performance (Study at PT Ekistindo, Makassar) Idayanti Nursyamsi S.
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1341.637 KB)

Abstract

The purpose of this study was to analyze (1) the significances of the transformational leadership and transactional leadership to employee’s performance, and (2) the dominant variable affecting employee’s performance. From the sample that consisted of 102 respondent, the analysis used multiple linear regression to determine a model which best predicts the performance of these firms. Result of this research shown that transformational and transactional leadership variables have significant effect on the employee’s performance, and that transformational leadership is the most dominant variable affecting employee’s performance.Keywords: transactional leadership, transformational leadership, performance
EVALUASI LOKASI RUMAH SAKIT DITINJAU DARI POTENSI RAWAN BENCANA KABUPATEN MAMUJU SULAWESI BARAT Asbi Samli; Veni Hadju; Andang Suryana Soma; Idayanti Nursyamsi; Hazairin Zubair; Agus Bintara Birawida
Plano Madani : Jurnal Perencanaan Wilayah dan Kota Vol 10 No 1 (2021)
Publisher : Jurusan Teknik Perencanaan Wilayah dan Kota, Fakultas Sains dan Teknologi, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jpm.v10i1.18876

Abstract

Ketersediaan fasilitas kesehatan di Kabupaten Mamuju bisa dikatakan cukup baik. Namun banyaknya jumlah fasilitas kesehatan di Kabupaten Mamuju tidak menjamin akan kualitas pelayanannya. Lokasi sangat erat kaitannya dengan pelayanan publik. Rumah sakit yang baik adalah rumah sakit yang aman dari kawasan bencana alam. Terdapat empat variabel dalam penelitian ini yaitu : potensi rawan banjir, potensi rawan bencana longsor, potensi rawan gempa dan potensi rawan tsunami. Adapun Analisis yang digunakan dalam penelitian ini adalah overlay analysis.  Berdasarkan hasil analisis yang dilakukan didapatkan bahwa ke-4 lokasi rumah sakit berada di kawasan rawan bencana dengan potensi bencana tinggi terutama untuk bencana gempa, bencana longsor dan bencana tsunami. Olehnya itu lokasi rumah sakit yang berada di Kabupaten Mamuju perlu ditinjau ulang kembali. 
PENGARUH KOMPENSASI, KEPEMIMPINAN TRANSFORMASIONAL, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA Fathimining Ayu Puspitasari; Idayanti Nursyamsi; Wahda Rasjid
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.87

Abstract

Employees as one of the spearheads of service providers directly to BPJS Employment Participants, is expected to have high performance. This study aims to examine the effects of compensation, transformational leadership and organizational commitment to employee performance through job satisfaction. Population in this research is all employee BPJS Employment Branch of Makassar. The sampling technique used is to use non probability sampling with saturated sampling method. With a sample size of 97 employees. Data analysis using Partial Least Suares (PLS) analysis. The research findings show that 1) Compensation has a negative and significant effect on employee performance. 2) Transformational leadership has a positive and insignificant impact on employee performance. 3) Organizational commitment has a positive and significant impact on employee performance. 4) Job satisfaction has positive and insignificant effect on employee performance. 5) Compensation has negative and insignificant effect on employee performance through job satisfaction. 6) Transformational leadership has a positive and significant effect on employee performance through job satisfaction. 7) Organizational commitment has a positive and significant impact on employee performance through job satisfaction. Of the three variables only organizational commitment that has influence on employee performance with job satisfaction as intervening variable.
ANALISIS PENGARUH KOMPETENSI DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH STRESS KERJA PADA PT PELABUHAN INDONESIA IV (PERSERO) CABANG JAYAPURA Putri Inggrid Maria Risamasu; Idayanti Nursyamsi; Wahda Rasjid
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.91

Abstract

The current organizational paradigm is toward looking at human resources as an investment that will add value to the organization not only to survive, but at the same time lead in an environment full of predictions and anticipations through an effort to create creativity and innovation of human resources). This study aims to determine the influence of competence, workload, and work stress on employee performance and how the competence and workload affect the employee performance through job stress at PT Pelabuhan Indonesia IV (Persero) Branch Jayapura. The type of research used in this study is quantitative approach. The quantitative approach bases the study of empirical rational principles. The quantitative approach bases the study of empirical rational principles. Problems and hypotheses to be tested based on defined criteria as well as path analysis tools ie Smart PLS 2.0 to know the relation of variables. The results showed that partially competence has a positive and significant effect on employee performance, work load has a positive and significant effect on employee performance, and work stress have positive and significant effect to employee performance. For indirect influence, competence and workload have a positive and significant effect on employee performance through work stress at PT Pelabuhan Indonesia IV (Persero) Branch of Jayapura.