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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Journal of Administrative and Sosial Science (JASS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sitti Hartini Rachman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH CORPORATE IMAGE, USER IMAGE, DAN PRODUCT IMAGE TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA PADA PT HADJI KALLA TOYOTA CABANG ALAUDDIN Sitti Hartini Rachman; Otto Randa Payangan; Amiruddin Amrullah
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.293

Abstract

Lifestyle community growth accompanied by increased purchasing power makes income-increasing. This research aims to know the influence of Corporate Image, User Image, and Product Image against a Calya Toyota cars buying decision on PT Hadji Kalla Toyota branch of Alauddin. The data used in the study was obtained from questionnaires. Methods of analysis used is by the method of multiple linear regression analysis, using the test hypothesis that is a test of the F test and t. The results showed that variable Corporate Image, User Image, and Product Images are jointly significant influence on purchasing decisions of consumers with a level of significance of 5 percent. 74.6% of the variation in consumer purchasing decision variable can be explained by the variable Corporate Image, User Image, and Product Image, while the rest i.e. 25.4% of consumer purchase decisions are influenced by other variables not examined in this study.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KESEHATAN DI ERA COVID-19 KEC. PANAKKUKANG KOTA MAKASSAR Sitti Hartini Rachman; Karlina Ghazalah Rahman
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 3 No. 2 (2022): Juli: Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.218 KB) | DOI: 10.55606/jass.v3i2.33

Abstract

Diawal tahun 2020 pandemi Covid-19 mulai mewabah di Indonesia, hal ini menimbulkan pergerakan baru di bidang bisnis. Pandemi yang terjadi sekarang ini menyebabkan persaingan dunia industri sangat kuat terutama bisnis produk Kesehatan, adanya wabah Virus Covid-19 ini membuat masyarakat berbondong-bondong membeli produk Kesehatan yang sesuai dengan protol Kesehatan yang telah ditetapkan agar dapat menjalankan kegiatan di luar rumah di era new normal ini. Pandemi Covid-19 ini adalah bencana yang melanda masyarakat di seluruh Dunia, pemerintah Indonesia telah menetapkan Covid-19 ini jenis penyakit yang menimbulkan kedaruratan kesehatan masyarakat, hal ini menunjukkan bahwa penyebaran Covid-19 ini sangat tinggi di masa sekarang ini. Wabah pandemi Covid-19 ini membuka peluang yang lebih besar bagi para pelaku usaha untuk menghasilkan uang dengan cepat, salah satunya dengan menjual produk-produk kesehatan guna mengantisipasi penularan dan penyebaran Covid-19.
Edukasi Literasi Keuangan Keluarga untuk Pengelolaan Konsumsi Rumah Tangga yang Efisien di Era Digital: Pengabdian Sri Prilmayanti Awaluddin; Salim Sultan; Lilik Handayani; Sitti Hartini Rachman; Laode Muhammad Said Lutsfi Konstinia Djafar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2016

Abstract

This community service program aims to enhance digital literacy among MSMEs in Warung Asem Batang Village as a strategy to improve local economic capacity in the digital era. The method used involves digital training sessions, mentoring, and practical implementation of social media and e-commerce for business promotion. The training activities demonstrated that the participants’ knowledge and skills in digital technology increased significantly, particularly in the use of smartphones, the creation of advertising content, and the use of digital platforms for marketing. Several participants were able to directly apply their learning by creating business profiles on social media, uploading promotional content, and making online sales. However, the program also encountered challenges such as limited access to digital infrastructure and varying participant abilities. These findings indicate that digital empowerment for MSMEs can be effectively implemented with a structured and contextual approach. Strengthening digital literacy among rural entrepreneurs is expected to drive inclusive and sustainable economic development.
Co-Authors - Sri Prilmayanti Awaluddin, - Amiruddin Amrullah Laode Muhammad Said Lutsfi Konstinia Djafar Lilik Handayani Otto Randa Payangan Rahman, Karlina Ghazalah Salim Sultan