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All Journal Value Added : Majalah Ekonomi dan Bisnis Jurnal Sains Sosio Humaniora Jurnal Ilmu Manajemen dan Akuntansi Terapan Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Bingkai Ekonomi (JBE) Jurnal Info Sains : Informatika dan Sains Majalah Ilmiah Inspiratif Jurnal Pengabdian Kepada Masyarakat Celebes Journal of Community Services
Maria Magdalena Minarsih
Universitas Pandanaran, Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Journal : Jurnal Bingkai Ekonomi (JBE)

 1 
ANALYSIS OF GENERATION Z CONSUMER BEHAVIOR IN THE DIGITAL ERA Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.503

Abstract

The rapid development of technology today has changed consumer behavior in shopping for products or services. The large number of computer applications that replace human services, such as many market places, online motorcycle taxis, online loans and even opening savings accounts online, makes consumers rely on these applications to support their daily needs, including supporting their work. Consumer knowledge of a product or service increases along with the many types of information received. This research is a qualitative descriptive study, with data collection directly from Gen Z consumers (aged 12 years to 27 years). This research aims to determine changes in consumer behavior amid the rise of online shopping applications and systems. The research results show that Gen Z consumer behavior has changed to digital consumer behavior so that online sales are more attractive to consumers.
ANALYSIS OF GENERATION Z CONSUMER BEHAVIOR IN THE DIGITAL ERA Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.503

Abstract

The rapid development of technology today has changed consumer behavior in shopping for products or services. The large number of computer applications that replace human services, such as many market places, online motorcycle taxis, online loans and even opening savings accounts online, makes consumers rely on these applications to support their daily needs, including supporting their work. Consumer knowledge of a product or service increases along with the many types of information received. This research is a qualitative descriptive study, with data collection directly from Gen Z consumers (aged 12 years to 27 years). This research aims to determine changes in consumer behavior amid the rise of online shopping applications and systems. The research results show that Gen Z consumer behavior has changed to digital consumer behavior so that online sales are more attractive to consumers.
Co-Authors Alvin, Muhammad Indra Dewi Fatmasari Dewi Febriani Dyah Ika Kirana Jalantina Fadilah, Rini Heru Sri Wulan Jalantina , Dyah Ika Kirana Juliani, Retno Djohar Moh Mukeri Warso Muhamad Ali Mukhson Navisatuzzahro, Alvina Pramiarso, Joni Tiara Nove Ria Wulan, Heru Sri