ABI PRABOWO
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro

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ANALISIS PENGARUH KUALITAS PELAYANAN INTI DAN KUALITAS PELAYANAN PERIFERAL TERHADAP WORD OF MOUTH MELALUI KEPUASAN PELANGGAN CATERING IDA, SEMARANG Prabowo, Abi; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.527 KB)

Abstract

Problems that occur in Catering Ida was there a decrease in the number of sales and an increase in the number of complaints during the year 2013, which indicates an increase in customer dissatisfaction which cause customers not interested in re-purchase. Prasurvey based on the results that have been done, it can take several variables thought to influence the customer satisfaction is the quality of core services, and service quality peripherals. So that the formulation of the problem in this research is how to increase customer satisfaction and word of mouth customers Catering Ida. This study aimed to analyze the influence of the core service quality and service quality peripherals to satisfaction and word of mouth customers Catering Ida. The population used in this study are customers Catering Ida. The sampling technique used was purposive sampling. Criteria samples taken Catering Ida is the customer who has made a transaction more than one time, amounting to a minimum of 97 customers. Methods of data collection in this study using a questionnaire. Methods of data analysis using multiple linear regression analysis. Based on this research, the quality of core services and service quality peripherals positive effect on satisfaction and word of mouth customers Catering Ida, while satisfaction has positive influence on word of mouth customers Catering Ida. Customer satisfaction is able to mediate the effect of core service quality and service quality peripherals to word of mouth.
Kontribusi Teknologi Irigasi Pompa dan Pemahaman Petani dalam Mendukung Produksi Tanaman Pangan di Lahan Sawah Tadah Hujan Trinugroho, Muchamad; Arif, Sigit Supadmo; Susanto, Sahid; Nugroho, Bayu Dwi Apri; prabowo, abi
JURNAL PANGAN Vol. 32 No. 3 (2023): PANGAN
Publisher : Perum BULOG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33964/jp.v32i3.732

Abstract

Teknologi irigasi pompa di lahan sawah tadah hujan untuk mendukung produksi tanaman pangan sangat dibutuhkan. Penerapan teknologi irigasi pompa harus mempertimbangkan faktor komponen teknologi serta kesiapan sumber daya manusia secara individu maupun institusi. Tujuan penelitian ini adalah menganalisis kontribusi faktor teknologi dan menjelaskan tingkat pemahaman petani terhadap penerapan teknologi irigasi pompa. Metodologi penelitian yang digunakan terdiri dari metode teknometri dan analisis deskriptif menggunakan 40 kuesioner yang diedarkan kepada petani, pengelola kelompok tani, dan pengelola irigasi di Desa Tambakromo di Kecamatan Cepu. Hasil penelitian menunjukkan tingkat pemahaman responden dari kuat sampai sangat kuat tehadap kandungan teknologi technoware, humanware, orgaware dan infoware. Hasil analisis tingkat pemahaman petani terhadap teknologi dan komponennya termasuk dalam kategori kuat dan sangat kuat, sedangkan hasil analisis teknometrik kandungan teknologi menunjukkan teknologi irigasi pompa air dalam kategori semi modern dan tingkatan yang baik. Hasil kajian ini sebagai masukan bagi pemerintah, petani dan pihak yang berkepentingan yang lain dalam menentukan strategi yang tepat dalam penerapan teknologi irigasi di lahan sawah tadah hujan.