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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship JEMMA | Journal of Economic, Management and Accounting
Hendriadi Hendriadi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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BUSINESS DEVELOPMENT STRATEGY OF SIMPLE AND HEALTHY CLASS HOUSING INDUSTRY (CASE STUDY PT. MANDIRI PRATAMA PUTERA) Hendriadi Hendriadi; Jusni Jusni; Erlina Pakki
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.435

Abstract

This study aims to analyze the right strategy for PT. Mandiri Pratama Putera for the development of a simple and healthy class housing business. This type of research is development research through descriptive analysis with a qualitative approach. The study population was the directors and employees of PT. Mandiri Pratama Putra, amounting to 120 people. The research sample consisted of 16 people who were determined by the purposive sampling method. Collecting data in this study using participatory observation data, in-depth interviews, documentation data, and combining various data collection techniques in a study of a problem or triangulation. Data were analyzed using BMC analysis, Steeple, Five Forces, SWOT, EFE & IFE matrix, IE Matrix, SWOT Matrix, and QSPM. The results showed that the SWOT matrix analysis resulted in five alternative strategies, namely developing commercial products at low prices for low-income non-community segments, expansion to other areas for market development, making mortgage-free customer programs, making customer payment schemes that can be paid in installments every month to the company. without charging interest, market penetration by increasing the promotional cost budget. The results of the QSPM matrix analysis or the appropriate strategy decision-making stage implemented by PT. Mandiri Pratama Putra is to develop commercial products at low prices for low-income non-community segments or the general public who have incomes above the minimum wage, so they don't depend on selling subsidized low-cost housing products only.
Pengaruh Electronic Commerce (E-Commerce) terhadap Peningkatan Pendapatan pada UMKM di Kabupaten Gowa Paris Dauda; Puteri Padriani Paris; Megawaty Megawaty; Hendriadi Hendriadi; Al Kausar
JEMMA (Journal of Economic, Management and Accounting) Vol 6, No 1 (2023): Maret 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v6i1.1789

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-commerce terhadap peningkatan pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Gowa. Objek penelitian ini adalah UMKM di Kabupaten Gowa. Penelitian ini menggunakan pendekatan kuantitatif, yang diukur menggunakan metoda berbasis regresi linier sederhana dengan SPSS 25. Populasi daripada  penelitian ini adalah para pelaku UMKM yang berlokasi di Kabupaten Gowa pada tahun 2022. Sampel ditentukan menggunakan metode random sampling, dengan jumlah sampel sebanyak 98 pelaku UMKM. Data yang digunkan menngunakan data primer. Teknik pengumumpuslan data menggunakan kuesioner. Pengujian hipotesis menggunakan uji t. Hasil penelitian ini membuktikan bahwa e-commerce berpengaruh positif dan signifikan terhadap peningkatan pendapatan UMKM di Kabupaten Gowa. Hal dilihat dari segi omzet penjualan, jumlah pelanggan, dan jumlah pendapatan sebagai sarana untuk melakukan pemasaran produk dan kegiatan transaksi jual beli setelah memanfaatkan e-commerce untuk kegiatan usaha bagi pelaku UMKM.
Co-Authors Al Kausar Erlina Pakki Jusni Jusni Megawaty Paris Dauda Puteri Padriani Paris