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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN KONSUMEN MEMBELI OLI DI SAKTI MOTOR KECAMATAN CAMPLONG SAMPANG Alfi - Hasaniyah
JURNAL MAKRO MANAJEMEN Vol 1, No 19 (2015): MAKRO : Edisi Mei 2015
Publisher : JURNAL MAKRO MANAJEMEN

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran (produk, harga, promosi, tempat/distribusi, proses dan pelayanan) terhadap keputusan konsumen membeli dan untuk mengetahui apakah produk, harga, promosi, tempat/distribusi, proses dan pelayanan berpengaruh secara parsial terhadap keputusan konsumen membeli tersebut mana yang paling dominant pengaruhnya terhadap keputusan konsumen membeli olie di Sakti Motor Camplong Sampang. Yang menjadi obyek pada Penelitian ini adalah masyarakat Kecamatan Camplong Sampang yang membeli oli pada Sakti motor Camplong Sampang. Adapun jenis penelitian ini adalah penelitian asosiatif dengan menggunakan metode survey. Sedangkan datanya diambil berdasarkan penyebaran angket kuisener. Adapun model penelitian yang digunakan adalah dengan menggunakan regresi linaer berganda. Hasil perhitungan dengan menggunakan analisa linear berganda pengaruh bauran pemasaran terhadap keputusan konsumen membeli membeli olie di Sakti Motor Camplong Sampang.dapat diketahui bahwa Besarnya nilai koefisien korelasi berganda (R) sebesar 0,702 artinya bahwa bauran pemasaran (variable X) yang terdiri- dari produk (X1), harga (X2), promosi (X3), tempat/distribusi (X4) dan pelayanan (X6) mempunyai hubungan yang erat atau kuat terhadap keputusan konsumen (variable Y) yaitu sebesar 0,702 atau 70,2%. Hasil uji validitas terhadap 26 indikator variabel tersebut ternyata ke 26 indikator variabel tersebut ada satu variable yang tidak valid yaitu variabel X1.6 (keragaman jenis) koefisien korelasinya sebesar 0,270 sehingga tidak dapat diikutkan dalam proses analisis selanjutnya. Dari hasil uji reliabilitas ada satu variable yang tidak realiabel karena nilai koefisien alphanya kurang dari 0,5 yaitu variable (X5) , sehingga variable proses (X5) tidak dapat diikutkan dalam proses analisis selanjutnya. Disamping itu setelah dilakukan dengan menggunakan uji F diperoleh Fhitung sebesar 18, 219 lebih besar dari F table 2,30 yang berarti bahwa bahwa variable produk (X1), harga (X2), promosi (X3), tempat/distribusi (X4) dan pelayanan (X6) secara simultan memberikan pengaruh signifikan terhadap Keputusan Konsumen (Y) dan nilai signifikansinya lebih kecil dari 0,05 yaitu 0,000 Dari hasil uji t dapat disimpulkan bahwa produk (Xpengaruh yang paling dominan terhadap Keputusan Konsumen (Y).

UJI BEDA PARA IBU RUMAH TANGGA MENGGUNAKAN BAHAN BAKAR MINYAK TANAH DAN GAS ELPIJI DI DESA PANDAN KECAMATAN GALIS Alfi - Hasaniyah
JURNAL MAKRO MANAJEMEN Vol 2, No 20 (2015): MAKRO
Publisher : JURNAL MAKRO MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.542 KB)

Kementrian Negara Pemberdayaan Perempuan RI sebagai Anggota Tim brsama-sama dengan Departemen ESDM, PT. Pertamina Departemen Perindustrian dan Kementrian Negara KUKM menggelar Sosialisasi Kebijakan Energi Alternatif Pengalihan Penggunaan Minyak Tanah ke LPG. Karena dari segi biaya, menurut penelitian atas perhitungan keuntungan konsumen secara ekonomis yang dilakukan oleh pertamina, pemakaian LPG ( elpiji ) juga jauh lebih hemat daripada minyak tanah dalam menghasilkan pembakaran. Dari hasil penelitian tersebut juga menyatakan bahwa pengeluaran untuk membeli minyak tanah lebih besar jika dibandingkan dengan LPG ( untuk tabung ukuran 3 kg ). Biaya yang harus dikeluarkan untuk membeli minyak tanah selama 1 bulan ( 30 hari ) sebesar Rp. 75.000,00 sedangkan LPG dengan tabung 3 kg hanya Rp. 51.000,00, sehingga konsumen dapat menghemat biaya belanja rumah tangga dalam hal ini pengeluaran konsumsi bahan bakar sebesar Rp. 24.000,00. Desa Pandan Kecamatan Galis adalah salah satu desa dari sekian desa yang ada di Kabupaten Pamekasan mendapatkan program konversi dari minyak tanah ke gas elpiji,itu semua karena sosialisasi Program Pengalihan Minyak Tanah ke LPG bertujuan mengajak masyarakat untuk beralih dari penggunaan bahan bakar minyak tanah ke penggunaan LPG secara baik dan benar. Sedangkan sasaran khusus adalah industri kecil, industri rumah tangga dan keluarga miskin. Diharapkan agar terjadi pemahaman masyarakat tentang perlunya beralih ke LPG sehingga terjadi perubahan perilaku masyarakat terhadap pemanfaatan energi yang bersih sebagai pengganti minyak tanah. Melalui Sosialisasi ini masyarakat mau menggunakan LPG sebagai energi alternatif yang terhitung hemat dan bersih lingkungan.Pendahuluan

Pengaruh Tata Niaga Tembakau dan Alternatif Pengganti Tembakau Bagi Petani di Pamekasan Syaiful Syaiful; Ria Kasanova; Alfi Hasaniyah
KABILAH : Journal of Social Community Vol. 4 No. 1 (2019): Juni
Publisher : LP2M IAI Nazhatut Thullab Sampang

Tobacco is one of the important commodities, the role of tobacco and the tobacco product industry in the socio-economic life of the community has a significant role in the form of excise, employment, and sources of income for farmers, laborers, or traders, even regional income. Tobacco in Madura is cultivated from generation to generation by the Madurese, compared to other plant commodities, this tobacco provides hope of considerable profits. Therefore, tobacco is always used as a superior commodity, especially in Pamekasan and Sumenep Regencies. While the poles opposing the tobacco trading system are still largely monopolized by certain parties, so farmers are not given enough space in determining quality and price. This research is intended to find a way out for farmers who are still dependent on tobacco products. This research study uses descriptive qualitative research methods. Data collection techniques carried out by observation, interviews, literature study and documentation. The results of this study are the trading system that occurs in the absolute market mechanism is still a monopoly between farmers and traders and so on, even the government that is detected also takes part in the profits, so farmers are fed up to produce tobacco again. So there must be a substitute plant that is a suitable plant to replace tobacco plants are banana trees and chilies.

ANALISIS PERBANDINGAN AKTIVA TETAP BERDASARKAN PSAK TERHADAP LAPORAN KEUANGAN PT. MARINAL INDOPRIMA Citra Larashati Surya; Fathorrahman Fathorrahman; Alfi Hasaniyah
Assyarikah: Journal of Islamic Economic Business Vol 2, No 1 (2021): Assyarikah
Publisher : Al-Amien Prenduan for Islamic Institute

Companies in the face of increasingly advanced business developments, a company that is founded must have a goal in order to make the company live in One form of investment is fixed assets that are used in the company's normal activities, researchers conducted a study aimed at comparing the method of depreciation of fixed assets based on PSAK against financial statements at PT. Marinal Indoprima is long term, meaning that the company must maintain its viability in achieving its goals. The research method used is descriptive quantitative research type, and the type of data used is quantitative data sourced from secondary data and primary data as well as data collection procedures through documentation. The results showed that the company has applied the method of depreciation of fixed assets based on PSAK. In its application, the company has distinguished fixed assets and how to obtain them by way of cash or credit purchases and built themselves. And the way the company assesses it considers all the costs incurred by the company to get fixed assets until they are ready for use. Represents the acquisition cost of its fixed assets, for depreciation of its fixed assets the company uses the straight-line method. And the researcher compares with the method of the number of years and the double declining balance method. With the sum of years digits method, the depreciation expense is compared with the straight-line method. Smaller the number of years, whereas with the double-declining balance method compared to by the straight line method. For the termination or disposal of fixed assets must obtain approval from the board of directors and disclosure and reporting is done at the end of the year.

PENGARUH MANAJEMEN KONFLIK TERHADAP PRODUKTIVITAS KERJA KARYAWAN (STUDI KASUS PADA RUMAH JAHIT K’-ONK (RJK) DI KABUPATEN PAMEKASAN) Ummi Wahyuni; Alfi Hasaniyah
J-MACC Vol 2 No 1 (2019): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

The k'-onk sewing house is one of the companies engaged in sewing and computer embroidery and screen printing that is able to provide services for the community to be quickly creative and able to compete in the expansion area so that it is comprehensive in Indonesia. The type of research used in this study is associative research or relationship research. The type of data used is a type of quantitative data which is a research that is demanded to use numbers, besides that in quantitative research there is also data in the form of qualitative information. The data sources used are primary data obtained from questionnaires and secondary data obtained from other sources. Processing and data analysis techniques use multiple regression regression with the test hypothesis f and t test on the variables studied. The results showed that the internal Conflict Management variable (X1) and External Conflict Management (X2) had a positive effect on Employee Productivity (Y). And the dominant influence is the Internal Conflict Management variable (X1). The results of the study using R square with a value of 0.687 which means that conflict management has an effect of 68.7% on employee performance and the rest (100% - 68.7% = 31.3%) is influenced by other factors not examined in this study .

Analisis Transparansi dan Akuntabilitas Pemerintah Desa terhadap Pengelolaan Dana Desa (DD) di Desa Panaguan Kecamatan Larangan Kabupaten Pamekasan Citra Larashati Surya; Alfi Hasaniyah
Assyarikah: Journal of Islamic Economic Business Vol 3, No 1 (2022): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v3i1.559

This research aims to analyze the application of the principle of transparency dan the principle of accountability in the stages of planning, implemantation, reporting an accountability for the management of village funds in Panaguan Village Larangan District Pamekasan Regency. This type of research uses qualitative research methods that use a descriptive approach. The source of data used in this research is the primary data source obtained directly from the object of research conducted by interviewing the object which in this case is the Panaguan village government, as well secondary data source obtained from library research, documentation, and legislation. The data collection technique used in this research is by means of interviews an documentation. The results of this research indicate that the Panaguan Village Government has applied the principles of transparency an accountability to the management of village funds in Panaguan village. The Panaguan Village Government is responsible to yhe community, the BPD, and the Regent to carry out the activity plans that have been prepared in the village meeting. Open access to information on the planned activity that has been prepared is conveyed to the public by placing banners or billboards containing information about the Panaguan APBDes. At the implementation stage, the activity implementation team is responsible for the implementation of the work program. The community is also involved in the implementation of the work program. And information about the details of the activities is given in the form of project information board. In the reporting and accountability stage, the village government is responsible for providing periodic reports to the BPD and the Regent. The Panaguan village treasurer has also used the Siskeudes application in making village reports. Information disclosure for the community is provided through the installation of information on the use of village funds in strategic places.

PENGEMBANGAN HOME INDUSTRI PENGOLAHAN JAMUR TIRAM DALAM MEMBUKA PELUANG USAHA BARU DI KABUPATEN PAMEKASAN Matsaini; Sholeh Rachmatullah; Alfi Hasaniyah
COVIT (Community Service of Health) Vol. 2 No. 1 (2022): MARET 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

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Home industry is an independent business unit carried out by a group of people in a family. One that is included in the Home industry category is UD.WARAS with the type of oyster mushroom farming business. The packaging of oyster mushroom agricultural products is packaged in plastic and bound using an electric transformer modified with wires that are far from K3 elements. At the peak of harvesting, many mushrooms are not selling well in the market due to the many competitors from outside the region and the packaging that is less attractive than the competitors' packaging. In this PKM, it seeks to develop a home industry by providing packaging equipment in the form of a vacuum cleaner. The method in this PKM provides training on product packaging with a vocum cleaner, provides assistance to create new product packaging by adding better stamps and stickers, provides directions for making oyster mushroom crispy crackers, and explains the importance of digital marketing in this digitalization era. Keywords: Home industry, Oyster mushroom.

ANALISIS PERBANDINGAN AKTIVA TETAP BERDASARKAN PSAK TERHADAP LAPORAN KEUANGAN PT. MARINAL INDOPRIMA Citra Larashati Surya; Fathorrahman Fathorrahman; Alfi Hasaniyah
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 2, No 1 (2021): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Perusahaan dalam menghadapi perkembangan usaha yang semakin maju, sebuah perusahaan yang didirikan harus mermiliki suatu tujuan agar dapat membuat perusahaan hidup dalaSalah satu bentuk investasi tersebut adalah aktiva tetap yang digunakan dalam kegiatan normal perusahaan, peneliti melakukan penelitian bertujuan untuk membandingkan metode penyusutan aktiva tetap berdasarkan PSAK terhadap laporan keuangan pada PT. Marinal Indoprima.m jangka panjang, artinya perusahaan harus mempertahankan kelangsungan hidupnya dalam pencapaian tujuan. Metode penelitian yang digunakan adalah jenis penelitian deskriptif kuantitatif, dan jenis data yang digunakan adalah data kuantitatif yang bersumber dari data sekunder dan data primer serta prosedur pengumpulan data melalui dokumentasi. Hasil penelitian menunjukkan bahwa perusahaan telah menerapkan metode penyusutan aktiva tetap yang berdasarkan PSAK. Dalam penerapannya perusahaan telah membedakan aktiva tetap serta cara perolehannya dengan cara pembelian tunai maupun kredit dan dibangun sendiri. Dan cara penilainya perusahaan menganggap semua biaya yang dikeluarkan oleh perusahaan untuk mendapatkan aktiva tetap sampai siap pakai. Merupakan harga perolehan aktiva tetapnya, untukpenyusutan aktiva tetapnya perusahaan menggunakan metode garis lurus. Dan peneliti membandingkan dengan metode jumlah angka tahun dan metode saldo menurun ganda. Dengan metode jumlah angka tahun hasilnya beban penyusutannya dibandingkan dengan metode garis lurus. Lebih kecil jumlah angka tahun, sedangkan dengan metode saldo menurun ganda dibandingkandengan metode garis lurus. Untuk penghentian atau penghapusan aktiva tetap harus mendapatkan persetujuan dari dewan direksi serta pengungkapan dan pelaporan dilakukan pada akhir tahun.

Pengaruh Lingkungan Kerja Dan Semangat Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada PT. Pos Indonesia (PERSERO) Pamekasan) Runik Puji Rahayu; Alfi Hasaniyah; Citra Larashati Surya
Assyarikah: Journal of Islamic Economic Business Vol 3, No 2 (2022): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v3i2.813

PT. Pos Indonesia (Persero) Pamekasan which is located at Jl. Mesigit No.3, Rw. 04 is a state-owned enterprise that aims to participate in implementing and supporting Government policies & programs in the field of economy and national development in general and in particular in the field of postal and giro services for communities both within and outside the territory of Indonesia by applying the principles of limited liability companies. The approach used in this study is a survey approach. The survey method is a research method that studies data from samples taken from a population to generalize and use questionnaires as a data collection tool. The results showed, 1) simultaneously showed that the working environment variable (X1) and work spirit (X2) simultaneously had an effect on employee performance by 0.761 or 76.1% while the rest (100% -76.1%= 23.9% ) influenced by other factors examined in this study. 2) partially shows that the working environment variable (X1) partially influences employee performance by having tcount> ttable which is 8,779> 2,009. 3) partially shows that the work spirit variable (X2) partially influences employee performance by having tcount> ttable which is 3,330> 2,009. 4) The most dominant variable influencing employee performance is the work environment (X1). The value of t is greater by having tcount> ttable which is 8,779> 2,009.

Analisis Transparansi dan Akuntabilitas Pemerintah Desa terhadap Pengelolaan Dana Desa (DD) di Desa Panaguan Kecamatan Larangan Kabupaten Pamekasan Citra Larashati Surya; Alfi Hasaniyah
Assyarikah: Journal of Islamic Economic Business Vol 3, No 1 (2022): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v3i1.559

This research aims to analyze the application of the principle of transparency dan the principle of accountability in the stages of planning, implemantation, reporting an accountability for the management of village funds in Panaguan Village Larangan District Pamekasan Regency. This type of research uses qualitative research methods that use a descriptive approach. The source of data used in this research is the primary data source obtained directly from the object of research conducted by interviewing the object which in this case is the Panaguan village government, as well secondary data source obtained from library research, documentation, and legislation. The data collection technique used in this research is by means of interviews an documentation. The results of this research indicate that the Panaguan Village Government has applied the principles of transparency an accountability to the management of village funds in Panaguan village. The Panaguan Village Government is responsible to yhe community, the BPD, and the Regent to carry out the activity plans that have been prepared in the village meeting. Open access to information on the planned activity that has been prepared is conveyed to the public by placing banners or billboards containing information about the Panaguan APBDes. At the implementation stage, the activity implementation team is responsible for the implementation of the work program. The community is also involved in the implementation of the work program. And information about the details of the activities is given in the form of project information board. In the reporting and accountability stage, the village government is responsible for providing periodic reports to the BPD and the Regent. The Panaguan village treasurer has also used the Siskeudes application in making village reports. Information disclosure for the community is provided through the installation of information on the use of village funds in strategic places.

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