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All Journal JURNAL MAKRO MANAJEMEN EKUITAS (Jurnal Ekonomi dan Keuangan) Public Corner Jurnal Pengabdian Masyarakat Indonesia Assyarikah : Journal of Islamic Economic Business Jurnal Abdi Masyarakat Indonesia Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen IIJSE Assyarikah: Journal Of Islamic Economic Business Jurnal Ekonomi, Bisnis dan Manajemen
Zainurrafiqi Zainurrafiqi
Fakultas Ekonomi Dan Bisnis, Universitas Madura, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : IIJSE

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The The Effect of Green Entrepreneur Orientation on Network Resource Acquisition and Small and Medium Enterprises’ Business Performance with Knowledge Transfer and Integration and Green Technology Dynamism as Moderator Variables Gazali Gazali; Zainurrafiqi Zainurrafiqi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economic: January, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2723

Abstract

The purpose of this study is to examine the effect of green entrepreneur orientation on SMEs’ business performance with network resource acquisition as a mediating variable. The purpose of this study also examines the moderating effect of knowledge transfer and integration and green technology dynamism on the relationship between green entrepreneur orientation and SMEs’ business performance. This research is explanatory research that aims to test and explain the causal relationship between research variables through hypothesis testing. The approach used in this research is a quantitative research approach. The data is used in the form of primary data. The purposive sampling method was used as a sampling technique. The process of obtaining data was carried out by means of a survey in the form of a questionnaire. In this study, researchers used 180 Managers of SMEs who applied green entrepreneurs in four districts in Madura. This study uses Structural Equation Modeling (SEM) to test the hypothesis. The research finds that the influence of green entrepreneurial orientation has a positive influence on SMEs’ business performance and network resource acquisition. In addition, network resource acquisition is able to mediate the relationship between green entrepreneur orientation and SMEs’ business performance. Finally, knowledge transfer and integration and green technology dynamism are able to moderate the influence between green entrepreneur orientation and SMEs’ business performance.
Vibe Marketing and AI-Generated Content: Examining Consumer Trust, Perceived Authenticity, and Purchase Intention in the Age of Artificial Intelligence Zainurrafiqi Zainurrafiqi; Istianah Asas; Enza Resdiana; Isnain Bustaram; Adriani Kusuma; Nurul Hidayati; Aang Kunaifi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8910

Abstract

This study aims to analyze the impact of vibe marketing and AI-generated content on consumer trust, perceived authenticity, and purchase intention. The sample consists of 200 consumers aged 18-45 who actively use digital platforms. The research uses a quantitative method with analysis through WarpPLS. The results show that vibe marketing has a positive effect on consumer trust, which in turn increases purchase intention. Additionally, AI-generated content influences perceived authenticity, which also affects consumers' purchase intention. The study also finds that consumer trust acts as a mediator in the relationship between vibe marketing and purchase intention. These findings provide important insights for developing more effective and ethical AI-based marketing strategies.
Co-Authors Aang Kunaifi Adriana Pakendek Adriani Kusuma Adriani Kusuma Amar, Siti Salama Enza Resdiana Gazali Gazali Helman Suprapto Isnain Bustaram Isnain Bustaram Istianah Asas Moh Herman Djaja Mohammad Mohammad Mohammad Redy Muslimatul Aina Nurul Hidayati R.P Much Muchtar Ria Rachmawati