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Alya Luthfi
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Economics, Econometrics & Finance

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Pengaruh Sales Promotion dan Service Quality terhadap Keputusan Pembelian pada situs belanja online Zalora Alya Luthfi
JURNAL MANAJEMEN Vol 11 No 2 (2021): JURNAL MANAJEMEN VOL. 11 NO. 2 DESEMBER 2021
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v11i2.2468

Abstract

This research aims to find out the Effect of Sales Promotion And Service Quality on Zalora Customer Purchasing Decision. The type of research used is associative research with quantitative approaches. by using data collection methods namely Field Research (questionnaire) and Library Research (journal & book). The number of samples used in this study was 100 respondents. The data analysis method used is simple linear regression analysis and t test. The results showed that variables sales promotion (X1) and service quality (X2) had a positive and significant effect on purchasing decision (Y) because the value of tcount > ttable and the significant value was smaller than 0.05 so that Ho was rejected and Ha was accepted. This means that the sales promotion (X1) and service quality (X2) has an effect on purchasing decision (Y).
PENGARUH PERSEPSI MANFAAT DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN KONSUMEN OVO Abdul Yusuf; Nurul Aulia Dewi; Nada Shofiatul Ula; Alya Luthfi
Jurnal Manajemen Vol 11 No 1 (2021): JURNAL MANAJEMEN VOL. 11 NO. 1 JUNI 2021
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v11i1.2168

Abstract

This research aims to find out the Effect of Perception of Benefits And Ease of Use on OVO Customer Satisfaction. The type of research used is associative research with quantitative approaches. by using data collection methods namely Field Research (questionnaire) and Library Research (journal & book). The number of samples used in this study was 204 respondents. The data analysis method used is simple linear regression analysis and t test. The results showed that variables perceived benefit (X1) and ease of use (X2) had a positive and significant effect on customer satisfaction (Y) because the value of tcount> ttable and the significant value was smaller than 0.05 so that Ho was rejected and Ha was accepted. This means that the perception of benefits (X1) and ease of use (X2) has an effect on customer satisfaction (Y).
Co-Authors Abdul Yusuf Nada Shofiatul Ula Nurul Aulia Dewi