Henny Putri Saking Wijaya
Petra Christian University

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The Language Features Used by Jehian Panangian when Having Conversations with Raymond Chin and Hermanto Tanoko in Podcasts Valentina Chrysanti Herjanto; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 12 No. 2 (2024)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.12.2.240-246

Abstract

This study identifies the language features used by Jehian Panangian in same-sex conversations with different addressees, Raymond Chin (same age and status) and Hermanto Tanoko (older and higher status), in podcasts. It also explores the differences and similarities in Jehian’s utterances when conversing with each addressee, utilizing Coates’ (2013) language features theory and Holmes’ (2013) theories on age and status. Jehian's utterances were transcribed and analyzed using a qualitative approach. The findings showed that Jehian used swearing and taboo language and compliments with Raymond but not with Hermanto. Jehian used more minimal responses, tag questions, and commands and directives with Raymond. Jehian also used more casual expressions and different functions on particular language features. Despite these differences, the dominant and less frequently used language features were similar in both conversations. In conclusion, the addressee’s age and status significantly influenced the speaker’s language features, alongside the host’s style and discussion topic.
Language Features Used by Jerry Lorenzo in the Mavericks with Mav Carter Podcast Charmelyn Michelia; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 1 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.1.1-7

Abstract

This study aims to find out the language features used by Jerry Lorenzo in the Mavericks with Mav Carter Podcast. For this study, the writers used Lakoff’s (2004) and Coates’ (2013) language features theory. This study was done using a qualitative approach in which the writers transcribed and analyzed all of Jerry’s utterances which contain language features. The writers discovered that Jerry used the following language features: adjectives, hedges, tag questions, intensifiers, grammar, politeness, commands and directives, minimal responses, and compliments. Based on the findings of Jerry’s language features, it can be concluded that men can use women’s language features too. The language features found were influenced by the context and topic of the conversation.
Susi Pudjiastuti’s Language Styles in Her Speech Menjaga Kekayaan Laut Indonesia Michael; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.2.329-335

Abstract

This study analyzes the language styles used by Susi Pudjiastuti in her speech Menjaga Kekayaan Laut Indonesia and the social factors influencing the language styles. The writers used Keraf’s theory of language style (2009) to examine the word choice and sentence structure, and Holmes’ theory of social factors (2013). Employing a qualitative method, the study focused on the utterances containing language styles. The findings show that the most frequently used language style based on word choice was the conversational style. In terms of sentence structure, repetition and climax were the mostly used by Susi Pudjiastuti. These results suggest that social factors namely participant, topic, setting, and function played a role in shaping her language styles. Future research is encouraged to apply the full framework of Keraf (2009) to explore other forms of public communication.
Increasing the Brand Awareness of Petra Production House through Events Yehezkiel Brandon Limina Lay; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.97-102

Abstract

Petra Production House (PPH) is a newly rebranded student film organization within Petra Christian University (PCU). Its main problem is a lack of brand awareness among the broader student body, evidenced by poor event attendance. To validate this issue, the writer has conducted a survey targeting university students. The results confirmed low recognition of PPH, with over 50% unaware of the organization, and revealed preferences for casual, community-based film events. The implemented solution was a series of movie night events enhanced with interactive elements such as discussion boards and snacks. This strategy targeted PCU students interested in film and casual events, using Instagram, group chats, and peer promotion as channels. The effectiveness of this solution was measured through post-event surveys, showing an increase in brand recognition and high enjoyment. Attendance increased fourfold compared to prior events, and over 90% of attendees recommended future events. The benefits include improved visibility, deeper audience engagement, and stronger brand perception.
Women’s Language Features Used in Dove U.S.’s YouTube Campaign Videos Targeted at Women Lislie Angelina Setiawati; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.133-138

Abstract

This study examines how women’s language features, based on Lakoff’s (2004) theory, are used in Dove U.S. YouTube campaigns, “My Beauty My Say.” Using a qualitative method, the study analyzes spoken utterances from five monologue-style campaign videos. Four language features were found in the campaign: lexical hedges or fillers, “empty” adjectives, intensifiers, and emphatic stress. These features are used in two main ways. In terms of function, women use these features to indicate hesitation or uncertainty, to highlight personal experiences and feelings, and to express strong emotions in a soft and polite manner. In terms of context, these features are used to describe the speakers themselves. In conclusion, Dove U.S.’s YouTube campaign videos demonstrate the use of language features that align with women’s language. Future research should include additional campaigns to provide a broader and clearer understanding of how women’s language features are used in campaign videos.