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PENINGKATAN KEMAMPUAN PEMASARAN DAN PEMBUKUAN SEDERHANA DI DESA INOVASI KELAUTAN DAN PERIKANAN Hendra Poltak; Muhfizar Muhfizar; Jaulim Sirait; Ristiani; Ismail
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 2 (2022): APTEKMAS Volume 5 Nomor 2 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i2.4720

Abstract

Innovation village is a village that has the potential to be developed into an independent and empowered village. Problems in the village in the form of difficulties and marketing its business products and the need for simple bookkeeping understanding as the basis for its business continuity. Efforts to achieve the goal are carried out community service in accordance with mutual agreement. The activity was carried out using a face-to-face lecture method attended by 20 target partners. The results of the activity obtained an increase in understanding of marketing management by 60% and an increase in simple bookkeeping understanding by 45%.
Co-Authors Ismail Ismail Jaulim Sirait Muhfizar, Muhfizar Poltak, Hendra