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All Journal UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen eJEBA
Adi Prasodjo
Fakultas Ekonomi Dan Bisnis Universitas Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember Ayunda Nurul Nirmala; Adi Prasodjo; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.557

Abstract

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as the dependent variable. This research used logistic regression analysis. The sampling method was a non-probability sampling. Using a purposive sampling, 100 respondents of the citizen of Jember were selected. The results showed that memorability influenced Honda Beat motorcycle buying decision. Whereas, meaningfulness, likability, adaptability and protectability did not influence the buying decision. This results mean that any increase in memorability on Honda Beat jingle advertising will increase in the probability of the buying decision on Honda Beat motorcycle.
Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember Tyas Kurniawati; Bambang Irawan; Adi Prasodjo
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 6 No. 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11159

Abstract

This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 respondents. Data analysis method is multiple linear regression with confirmatory approach. The hypothesis of research is there was influenced service quality toward customer satisfaction, there was influenced price toward customer saisfaction., and there was influenced of brand image toward customer satisfaction on Pizza Hut Restaurant Jember Branch. The result of study showed up that service quality has influenced customer satisfaction. It indicates that given service by Pizza Hut Restaurant Jember branch according to the customer's hope, and the given service is enough satisfy. In order that, highly service quality will increase customer satisfaction. Price is not influenced customer satisfaction. It cause estimated price in receiving session and normally price is not same as decision from Pizza Hut Jember branch. Brand image is not influenced toward customer satisfaction. It cause brand image which Pizza Hut's got, it has not influenced to positive and negative direction. Keywords: Brand Image, Price, Customer Satisfaction, Service Quality.
Co-Authors Ariwan Joko Nusbantoro Ayunda Nurul Nirmala Bambang Irawan Cempaka Paramita, Cempaka Chairul Saleh Ketut Indraningrat Markus Apriono Pahlevi, Mochamad Reza Tyas Kurniawati