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All Journal UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Batara Wisnu : Indonesian Journal of Community Services BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa VALUE: Journal of Business Studies JPMA Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember eJEBA

Ketut Indraningrat

Universitas Jember

Author-ID : 286924

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 22 Documents Claim Missing Document

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PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEMâ€™s) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER Indraningrat, Ketut
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: The purpose of this study is to analyze the effect of sense, feel, think, act, relate, that is usually called as Strategic Experiential Modules (SEMâ€™s), and emotional branding on brand loyalty Citra Hand & Body Lotion. The sample consists of 70 students of the Faculty of Economics Universitas Jember. The research used multiple regression analysis to test the hypothesis. Results show that there are positive effect of sense, think, act, relate and emotional branding on brand loyalty. But, there is negative effect of feel on brand loyalty. Keywords: Sense, Feel, Think, Act, Relate, Emotional Branding, and Multiple Regression.

PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI DISTRO RMBL Kristanto, Okta Dwi; Indraningrat, Ketut; Prasetiyaningtiyas, Susanti
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 1 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i1.6209

Abstract: Generally the purpose of this study was to determine the influence of viral marketing, celebrity endorser and brand image against consumer buying decisions in Distro RMBL. The population in this research was the whole followers of Distro RMBLâ€™s instagram account and the total sample of this research was 110 respondents. The independent variables were viral marketing, celebrity endorser and brand image whereas the dependent variable in this research was consumer buying decisions and this research measured by using multiple linear regression analysis. This researchâ€™s result indicated that viral marketing, celebrity endorser and brand image influent positively and significantly to consumer buying decisions simultantly. Partially, viral marketing influent consumer buying decisions positively and significantly, celebrity endorser influent consumer buying decisions positively and significantly and also brand image influent consumer buying decisions positively and significantly.Keywords: Viral Marketing, Celebrity Endorser and Brand Image

PENGARUH NILAI PELANGGAN, KUALITAS LAYANAN, HARGA DAN KEPERCAYAAN TERHADAP LOYALITAS MELALUI KEPUASAN PENUMPANG KERETA API SRI TANJUNG JEMBERYOGYAKARTA PT. KAI DAOP IX JEMBER Diah Yulisetiarini; Ketut Indraningrat; Hafifatul Hijriah
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh nilai pelanggan, kualitas layanan, harga,dan kepercayaan terhadap loyalitas melalui kepuasan penumpang kereta api Sri TanjungJember-Yogyakarta PT. KAI Daop IX Jember. Populasi penelitian ini adalah seluruh penumpangkereta api Sri Tanjung. Teknik pengambilan sampel yang digunakan adalah purposive samplingdengan sampel sebanyak 120 responden. Metode analisis yang digunakan adalah analisis jalur(path analysis). Hasil penelitian ini menunjukkan bahwa nilai pelanggan tidak berpengaruhsignifikan terhadap kepuasan konsumen. Kualitas layanan berpengaruh signifikan terhadapkepuasan konsumen. Harga berpengaruh signifikan terhadap kepuasan konsumen.Kepercayaan berpengaruh signifikan terhadap kepuasan konsumen. Nilai pelanggan tidakberpengaruh signifikan terhadap loyalitas konsumen. Kualitas layanan berpengaruh signifikanterhadap loyalitas konsumen. Harga berpengaruh signifikan terhadap loyalitas konsumen.Kepercayaan berpengaruh signifikan terhadap loyalitas konsumen. Kepuasan konsumenberpengaruh signifikan terhadap loyalitas konsumen.Kata Kunci: harga, kualitas, kepuasan, kepercayaan, loyalitas, nilai

COCONUT SUGAR BUSINESS DEVELOPMENT IN SARI MANGGAR COCONUT SUGAR CRAFTERS THROUGH MOLD DESIGN AND MARKETING Herlina Herlina; Ketut Indraningrat; Dewi Prihatini; Elok Sri Utami; Yuli Wibowo
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

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The industry that has the potential to be developed and produce export-worthy products in Banyuwangi district is the coconut sugar processing industry. This industry is generally managed by craftsmen scattered in various remote rural areas. The partner of this activity is a group of coconut palm sugar craftsmen in the hamlet of Gumuk Agung, Gintangan village, Blimbingsari sub-district. Coconut sugar products produced by the Sari Manggar craftsman group are less able to develop as expected, the sugar produced is of low quality, the mold is not uniform and the marketing is local so that the welfare of the coconut farmers / craftsmen does not change much and their contribution to regional income is also low. The purpose of this activity is to improve the quality of coconut sugar through mold design and marketing of coconut sugar. Therefore, it is necessary to find a solution to engineer the mold design and improve promotion and marketing. The methods used in this activity are: 1) Observation; 2) Interview; 3)Training; 4) Sugar processing demonstration; and 5) Assistance in online promotion and marketing. The results of the activity show that the implementation of service can be carried out 100%, coconut sugar craftsmen Sari Manggar can produce coconut sugar in a cylindrical shape that weighs 100g/piece and is in a half ball shape, and coconut sugar craftsmen can do promotion and marketing online. Keywords: coconut sugar, coconut sugar craftsmen, print design, online marketing

Perancangan dan Pemanfaatan Digital Marketing untuk Meningkatkan Sektor Perekonomian Masyarakat Desa Gambirono Didik Pudjo Musmedi; Kristian Suhartadi Widi Nugraha; Nanda Fatimatuzzahrah; Ketut Indraningrat; Eka Bambang Gusminto
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 2 (2022): Batara Wisnu | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i2.91

The lack of knowledge of the people of Gambirono Village about digital technology for business development is one factor in the unstable economy of Gambirono Village. The Gambirono community still really needs digital marketing assistance and training. This community service activity aims to increase the understanding of the Gambirono Village community about digital marketing and train the Gambirono Village community in the use of e-commerce and social media as a means of entrepreneurship, especially during this pandemic. The method used is the community development pillar approach, namely participation, institutionalization, and sustainability. In addition to the general problems faced by the people of Gambirono Village, the community service team has also developed a financial information system for convection business actors who during this pandemic have experienced difficulties in controlling the entry and exit of finances due to uncertain money. enter. In addition, the activities carried out are conducting door to door training on the use of e-commerce and social media in the surrounding community

Impact of shopping emotion towards impulse buying in e-commerce platform Fajar Destari; Ketut Indraningrat; Maulita Nanda Nilam Putri
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.

ANALISIS PENERAPAN TOTAL QUALITY ENVIRONMENTAL MANAGEMENT PADA PROSES PENGELOLAAN LIMBAH CAIR PRODUKSI Ayu Sukmawati; Eka Bambang Gusminto; Didik Pudjo Musmedi; Chaerul Saleh; Ketut Indraningrat
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Waste management in the batik making industry is very important. Apart from complying with the regulations made by the government, waste management is also one way to improve the environmental ecosystem around the industry. Based on the results of interviews conducted at Dewi Rengganis Batik Industry House, there are problems regarding industrial waste management. It is known that Dewi Rengganis Batik Industry House does not carry out waste management properly, due to the absence of WWTP and not knowing how to properly manage waste. The research objective was to determine the quality standards of waste owned by Dewi Rengganis Batik Industry using the Total Quality Environmental Management (TQEM) method. This type of research is descriptive. The results of this study indicate that the waste quality standards in Dewi Rengganis Batik Industry House have not reached the optimal standard in waste quality standards. This is caused by 6 parameters. The six parameters are pH, BOD5, COD, TSS, Sulfide, and Oil and Fat. The factors causing the failure of waste management at Dewi Rengganis Batik Industry House include material, human, tools, and method factors. The recommendation for improvement at Dewi Rengganis Batik Industry House is to carry out waste management using methods, biology, physics and chemistry. It is hoped that the batik industry will not use chemical dyes so as not to produce waste that is harmful to the environment.

ANALISIS POTENSI FINANCIAL DISTRESS SEBELUM DAN SELAMA PANDEMI COVID-19 PADA PERUSAHAAN RETAIL YANG TERDAFTAR DI BEI PERIODE 2018 -2021 Lilik Farida; Marmono Singgih; Achmad Zamroni Hazim; Ahmad Ahsin Kusuma Mawardi; Chairul Saleh; Ketut Indraningrat; Agus Priyono; Nyoman Gede Krishnabudi
VALUE: Journal of Business Studies Vol 1 No 2 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Covid-19 is pandemic throughout the world which has a huge impact on aspects of life, including Indonesia. The Indonesian government makes regulations to limit community activities, namely PSBB, which has an impact on sluggish economic conditions. This study aims to identify and analyze the differences in the potential for financial distress before and during the COVID-19 pandemic in retail companies listed on the Indonesia Stock Exchange. The sampling of this research uses purposive sampling method, the data used is secondary data, namely the financial statements of retail companies for 2018-2021. In this study, we analyze financial distress using the Altman Z-Score theory which has been modified by calculating several financial ratios in a discriminant. In this study using the T test which in the normality test carried out the data were not normally distributed. Therefore, the study was tested using a non-parametric test, namely the Wilcoxon test. The results of the study show that there are differences in the financial distress of retail companies before and during the covid-19 pandemic.

PENGARUH HEDONIC SHOPPING, FASHION INVOLVEMENT, STORE ENVIRONMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING PADA STORE THREE SECOND DI LIPPO PLAZA MALL JEMBER Bambang Irawan; Gusti Ayu Wulandari; Nila Anindya Anggraini; N. Ari Subagio; Ketut Indraningrat
VALUE: Journal of Business Studies Vol 1 No 1 (2022): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

This study is purposed to examine the impact of hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store. This study uses a sample of consumers who shop impulsively at the Three Second Lippo Plaza Mall Jember store, the side method used isnon-probability sampling with respondents as many as 96 consumers. The analytical technique used is multiple linear regression analysis. The results showed that hedonic shopping, fashion involvement, store environment and price discounts on impulse buying at the Three Second Lippo Plaza Mall Jember store in a positive direction. The business actors still maintain hedonic shopping, fashion involvement, store environment and price discounts in impulse buying.

PERAN KOMUNIKASI ORGANISASI PADA MANAJEMEN KONFLIK DI KOPERASI DUA PUTRI Alif Mirzania; Elok Sri Utami; Imam Suroso; Ketut Indraningrat; Gusti Ayu Wulandari
VALUE: Journal of Business Studies Vol 2 No 1 (2023): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v2i1.39804

Komunikasi merupakan sebuah kegiatan yang setiap waktu selalu dilakukan. Tidak hanya bagi individu, namun untuk menjamin keberlangsungan hidup sebuah organisasi sangat diperlukan adanya komunikasi yang baik. Hal ini bertujuan agar segala fungsi-fungsi manajemen dapat dilakukan dengan baik dalam organisasi. Salah satu peran pentingnya komunikasi dalam organisasi adalah pada pengelolahan konflik. Koperasi Dua Putri merupakan badan usaha yang bergerak di bidang simpan pinjam yang kadang kala juga mengalami beberapa konflik yang terjadi baik pada anggota koperasi maupun karyawannya. Penelitian ini merupakan penelitian kualitatif yang mengangkat tema peran komunikasi organisasi pada manajemen konflik di Koperasi Dua Putri. Berdasarkan hasil penelitian didapatkan bahwa dalam mengelola konflik yang terjadi, pengurus Koperasi Dua Putri menggunakan dua gaya komunikasi, yaitu komunikasi terbuka dan toleransi. Kedua gaya komunikasi tersebut dinilai oleh pengelola Koperasi Dua Putri sangat tepat untuk mengatasi apabila konflik terjadi di organisasi mereka.

Co-Authors Abdul Halim Achmad Zamroni Hazim Adi Prasodjo Afandi, Mochammad Farid Agus Priyono Ahmad Ahsin Kusuma Mawardi Alif Mirzania Andi Eko Wiyono, Andi Eko Ayniyah, Zaqiyatul Ayu Sukmawati Ayunda Nurul Nirmala Bambang Irawan Chaerul Saleh Chairul Saleh Chairul Saleh Choirunnisa' Kurnia Safitri Christian, Juan Berly Deasy Wulandari Destari, Fajar Dewi Prihatini Diah Yulisetiarini Didik Pudjo Musmedi Eka Bambang Gusminto Elok Sri Utami Elok Sri Utami Evrylia Tri Purnama Sari Fajar Destari Farid Afandi, Mochammad Furqoni, Deurucci Sabda Gusti Ayu Wulandari Hafifatul Hijriah Hari Sukarno Herlina Herlina Herlina Herlina Imam Suroso Kristanto, Okta Dwi Kristian Suhartadi Widi Nugraha Lilik Farida Marmono Singgih Maulita Nanda Nilam Putri Mirzania, Alif Mirzania N. Ari Subagio Nanda Fatimatuzzahrah Nila Anindya Anggraini Nyoman Gede Krishnabudi Pradiptya Ayu Harsita Prasetyaningtyas, Susanti Raden Andi Sularso, Raden Andi Riska Rian Fauziah Rizqi Maulana Ilham Akbar Senna Saflianda Cendikia Putra Sundari, Sri Susanti Prasetiyaningtiyas Tatok Endhiarto Tria Apriliana, Tria Triana Lindriati Utami, Mega Yuli Wibowo

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