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Cempaka Paramita, Cempaka
Universitas Gadjah Mada
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PENGARUH ELEMEN-ELEMEN HEALTHCARE SERVICE QUALITY (HCSQ) TERHADAP KEPUASAN PASIEN RUMAH SAKIT BINA SEHAT JEMBER Nugraha, Kristian Suhartadi Widi; Suryaningsih, Ika Barokah; Paramita, Cempaka
BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v12i3.9002

Abstract

Abstract: The purpose of this study is to analyze the effect of Health Care ServiceQuality (HCSQ) elements, that consist of physical environmental quality andinteraction quality, on patient satisfaction in Bina Sehat Hospital, Jember. Thepopulation was the patient of Bina Sehat Hospital. Using purposive samplingtechnique, the sample consisted of 100 respondents. Data were analysed usingmultiple linear regression. The results showed that partially and simultaneously,physical environmental quality and interaction quality had a positive significanteffect on patient satisfaction.Keywords: HSQC, interaction quality, patient satisfaction, physical environmentalqualityAbstrak: Tujuan penelitian ini adalah untuk menganalisis pengaruh elemenelemen HCSQ, yang terdiri dari physical environmental quality dan interactionquality, terhadap kepuasan pasien Rumah Sakit (RS) Bina Sehat Jember. Populasidalam penelitian ini yaitu pasien rawat inap di RS Bina Sehat. Teknik pengambilansampel yang digunakan adalah purposive sampling dengan sampel sebanyak 100responden. Metode analisis data yang digunakan adalah regresi linear berganda.Hasil penelitian menunjukkan bahwa secara parsial dan simultan variabel physicalenvironmental quality dan interaction quality berpengaruh positif signifikanterhadap kepuasan pasien.Kata Kunci: HSQC, interaction quality, kepuasan pasien, physical environmentalquality
PENGARUH PENGGUNAAN ENDORSER SELEBRITI NASIONAL DAN ENDORSER SELEBRITI GLOBAL DALAM IKLAN PADA SIKAP KONSUMEN Paramita, Cempaka
BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v12i3.8999

Abstract

Abstract: This study examines the differential effect of using national celebrityendorser versus global celebrity endorser in an advertisement on consumerattitude. The experimental research design was conducted on a total of 100participants. Fictitious print advertisements featuring national celebrity and globalcelebrity as endorsers for the same product were used as the treatment. One-wayAnalysis of Variance (ANOVA) was used for data analysis. The findings of thestudy revealed that celebrity endorserment is effective for advertisement as part ofmarketing communication, where national celebrity endorser has more positiveeffect on consumer’s attitude toward the advertisement than global celebrityendorser. However, both celebrity endorsers have no significant effect onconsumer attitude toward the brand and purchase intention.Keywords: celebrity endorser, advertisement, consumer attitude, experimentaldesign.Abstract: Penelitian ini menguji perbedaan pengaruh penggunaan selebritinasional dan selebriti global dalam iklan pada sikap konsumen. Metode penelitianyang digunakan adalah eksperimen dengan sampel berjumlah 100 partisipan.Penelitian ini menggunakan iklan cetak fiktif yang menampilkan selebriti nasionaldan selebriti global sebagai sampel untuk produk yang sama sebagai treatmentpada eksperimen. Data dianalisis menggunakan ANOVA. Hasil penelitianmenunjukkan bahwa endorsement menggunakan selebriti dalam iklan merupakanmetode komunikasi pemasaran yang efektif, yang mana penggunaan selebritinasional lebih efektif daripada penggunaan selebriti global dalam mempengaruhisikap konsumen. Namun, penggunaan selebriti global dan nasional sebagaiendorser dalam iklan tidak berpengaruh signifikan pada sikap konsumen terhadapmerek dan niat untuk membeli.Kata Kunci: endorser selebriti, iklan, sikap konsumen, desain eksperimen
PENINGKATAN LOYALITAS NASABAH TABUNGAN BNI TAPLUS CABANG JEMBER MELALUI RELATIONSHIP MARKETING Paramita, Cempaka; Pahlevi, Mochamad Reza; Prasodjo, Adi
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.17088

Abstract

The objective of this study is to examine and analyze the effect of relationship marketing that consists of dimensions of trust, commitment, communication, and conflict handling on the loyalty of the customers of Bank BNI in Jember, especially for the BNI Taplus Savings product. The population was all customers of BNI Taplus Savings in Jember. The sample used in this study was 105 respondents selected using a purposive sampling technique. Data were analyzed by multiple linear regression analysis. The results showed that, partially and simultaneously, trust, commitment, communication, and conflict handling, as part of relationship marketing, have a significant effect on the loyalty of the customers of BNI Taplus Savings in Jember. These results imply that the good relationship marketing programs conducted by BNI, by increasing trust and commitment, creating effective communication and conflict handling, will finally increase customer loyalty. Keywords: commitment, communication, conflict handling, loyalty, relationship marketing, trust
INOVASI PRODUK “JAMUPRESSO” DAN PENGEMBANGAN MANAJEMEN BISNIS UMKM MBOK KAMI MELALUI PENGABDIAN KEMITRAAN Paramita, Cempaka; Suryaningsih, Ika Barokah; Sumani, Sumani; Lokaprasidha, Pramesi; Safira, Firjin
Jurnal Pengabdian Masyarakat Applied Vol. 3 No. 1 (2024): JPMA Vol 3 No 1
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM Mbok Kami adalah UMKM lokal Jember yang memproduksi jamu tradisional dengan manajemen bisnis yang masih sederhana. Tujuan Program Pengabdian Kemitraan (PPK) oleh dosen Universitas Jember ini adalah untuk memberikan pendampingan dan pelatihan manajemen bisnis bidang operasi/produksi (inovasi proses produksi & produk), pemasaran (peningkatan promosi berbasis digital, service excellence, & penguatan branding), SDM (perbaikan SOP dan job description), keuangan (perbaikan laporan keuangan dan adopsi aplikasi financial technology), dan risiko (antisipasi persaingan, K3, dan kegagalan bisnis). Metode yang digunakan adalah participatory rural/urban appraisal. Program PPK ini dilaksanakan selama + 6 bulan dengan hasil yaitu: peningkatan keberdayaan mitra pengabdian sesuai dengan permasalahan yang dihadapi, peningkatan manajemen bisnis yang lebih profesional, dan inovasi produk “Jamupresso”. Melalui PPK ini, diharapkan agar UMKM Mbok Kami dapat bertahan di tengah persaingan dan semakin berkembang.
Optimalisasi Wisata Teduh Glamping Melalui Manajemen, Promosi, dan Inovasi Kuliner Anwar, Anwar; Aji, Fajar; Amilia, Winda; Paramita, Cempaka
Warta Pengabdian Vol 18 No 2 (2024): Warta Pengabdian
Publisher : LP2M Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/wrtp.v18i2.44406

Abstract

Wisata Teduh Glamping merupakan potensi alam yang telah direalisasikan menjadi objek wisata oleh masyarakat Desa Sumberwringin Kabupaten Bondowoso. Keberadaan wisata ini melengkapi Kawasan Raung Ijen Sumberwringin Agropolitan (RAISA). Program pengabdian kepada masyarakat di objek wisata Teduh Glamping bertujuan untuk mendukung pengembangan objek wisata tersebut supaya memiliki SDM dan manajemen yang profesional dalam mengelola potensi wisata yang dimiliki. Program pengabdian masyarakat tersebut diimplementasikan dalam bentuk FGD terkait pengembangngan objek wisata, pendampingan kelembagaan, pemberian bantuan fisik, pelatihan manajemen bisnis, penguatan strategi promosi, inovasi produk kuliner, serta evaluasi kegiatan. Hasil yang dicapai yaitu keberadaan objek wisata Teduh Glamping memiliki SDM dan manajemen pengelolaan wisata yang professional, sehingga keberadaan objek wisata ini diharapkan dapat memberikan dampak positif di bidang ekonomi, sosial, budaya, dan lingkungan khususnya bagi masyarakat Desa Sumberwringin.
PENINGKATAN PEMBELIAN IMPULSIF PRODUK FESYEN DI E-MARKETPLANCE MELALUI FLASH SALES, OCR DAN NILAI HEDONIS Paramita, Cempaka; Suryaningsih, Ika Barokah; Eksanti, Eksanti
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5460

Abstract

This study is conducted to examine the role of flash sales, OCR (Online Customer Review), and hedonic value in increasing impulse buying especially for the fashion products sold in the Indonesian e-marketplaces. This research is quantitative explanatory research and the primary data was obtained from an online survey with the sample consisted of 234 respondents taken by applying purposive sampling method.  Data were analyzed using analysis of multiple linear regression. The results of this study prove that flash sales, OCR, and hedonic value have positive and significant effect on the impulse buying of fashion products in e-marketplace. These results imply that to increase consumer’s impulse buying toward fashion products, the marketers or sellers in the e-marketplace should make effective marketing strategy by conducting frequent flash sales while stimulating positive OCR and hedonic value.
Pendampingan UMKM Tooku Tooku: Pengembangan Manajemen Bisnis dan Penguatan Branding Produk paramita, cempaka; Barokah, Ika; Diana, Sabta; Dinna Dewi, Almas Farah; Cahyani, Devina Widya
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 4 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i4.5111

Abstract

UMKM Tooku Tooku merupakan produsen minuman susu kedelai dengan misi untuk meningkatkan nilai minuman tradisional menjadi minuman kekinian yang lebih sehat. Dengan mempertimbangkan persaingan bisnis yang semakin kompetitif, perlu adanya inovasi baru dan dukungan usaha dalam penerapan manajemen dan strategi bisnis yang tepat. Program Pengabdian Kemitraan (PPK) ini bertujuan untuk mendampingi UMKM Tooku Tooku sebagai mitra dalam pengembangan manajemen bisnis di bidang sumber daya manusia, keuangan, operasi/produksi, pemasaran khususnya pada branding produk. Metode yang digunakan adalah participatory rural/urban appraisal yang melibatkan pemilik dan karyawan secara aktif yang didampingi oleh 4 orang dosen 2 orang mahasiswa. Kegiatan ini terdiri dari survei awal, sosialisasi program, pelatihan, dan konsultasi intensif melalui Focus Group Discussion (FGD). Hasil dari PPK ini adalah peningkatan hardskill dan softskill mitra sebesar 85%, serta peningkatan nilai ekonomis sebesar 60%. UMKM Tooku Tooku menunjukkan peningkatan signifikan dalam hal distribusi produk melalui penambahan reseller serta pemanfaatan media sosial (Instagram dan TikTok) untuk memperluas jangkauan pasar dan menguatkan branding produk. Dari segi produksi, mitra mampu menambah variasi produk dan mencinptakan poduk inovatif Boba Soymilk serta memperbaiki kemasan yang berdampak pada peningkatan penjualan. Skor kepuasan mitra mencapai 95%, yang menunjukkan keberhasilan PPK dalam membantu mitra mengatasi permasalahan bisnis mereka.
Pengembangan Marketing Capability Wisata Bahari Puger Berbasis Sustainability Wulandari, Gusti Ayu; Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Suryaningsih, Ika Barokah; Sari, Tria Putri Novia; Cahyani, Devina Widya
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.2402

Abstract

Puger Kulon is one of the areas on the coast of Jember City with qualified tourism potential and proven human resource commitment. However, it still needs more capabilities to develop and realize Puger as a Minapolitan Marine Tourism Destination in Jember and East Java. Puger Kulon managers and communities must avoid facing dynamic changes comprehensively and utilize modern digital marketing media to capture marketing opportunities as an attractive tourist destination. Branding efforts to increase tourist attractiveness can be observed from a comprehensive approach. This service activity aims to improve the ability of the Puger Maritime Tourism manager as a tourist destination with a focus on strengthening branding through a participatory rural appraisal approach to the community to be able to compile tour packages, profile videos, and training related to tourism development such as Hospitality and Tour Package Preparation so that Puger becomes a more marketable and attractive destination for tourists.
Penguatan kelembagaan dan cultural branding Desa Kamal Jember menuju desa wisata sejarah dan budaya berbasis sustainable tourism Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Wulandari, Gusti Ayu; Suryaningsih, Ika Barokah; Destari, Fajar; Ramadina, Novia Amalsya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27410

Abstract

Abstrak Program pengabdian masyarakat desa binaan di Desa Kamal Jember merupakan pelaksanaan tahun ke-2 yang bertujuan untuk menguatkan kelembagaan serta identitas budaya atau cultural branding Desa Kamal menuju desa wisata sejarah dan budaya berbasis sustainable tourism. Metode yang digunakan adalah participatory rural appraisal melalui survei, FGD, dan pelatihan intensif (pelatihan pembuatan konten promosi, fotografi lanjutan, hospitality, dan sustainable tourism, serta penyusunan paket wisata). Tim pengabdian mendampingi dalam proses penguatan kelembagaan bagi BUMDES, Pokdarwis, dan perangkat desa serta pembuatan video profil wisata. Hasil dari kegiatan pengabdian ini adalah peningkatan kapasitas dan kompetensi bagi pihak-pihak terkait dalam pengelolaan dan pengembangan wisata Desa Kamal. Cultural branding Desa Kamal menjadi semakin kuat dengan adanya video profil desa yang aktif digunakan sebagai media promosi. Pengelola wisata juga telah memiliki pengetahuan yang baik terkait adopsi dan implementasi sustainable tourism untuk menjaga budaya serta kelestarian alam Desa Kamal. Kata kunci: cultural branding; Desa wisata; sejarah; budaya; sustainable tourism  Abstract The second-year community service program in Kamal Village, Jember, is designed to strengthen the organizational management and the village's cultural branding as a historical and cultural tourism destination by implementing sustainable tourism practices. The approach utilized in this initiative includes participatory rural appraisal techniques, such as surveys, focus group discussions (FGDs), and various intensive training sessions. These sessions cover essential topics, including creating promotional content, advanced photography, hospitality, sustainable tourism, and developing tour packages. The community service team has also focused on fortifying local institutions, specifically BUMDES, Pokdarwis, and village officials while producing tourism profile videos. This program aims to enhance the capacity and proficiency of stakeholders involved in managing and developing tourism in Kamal Village. Consequently, the cultural branding of Kamal Village has become significantly more pronounced. The tourism profile videos serve as active promotional tools for Kamal Village. As a result, individuals responsible for tourism within the village now possess an improved understanding of sustainable tourism practices, thereby contributing to maintaining both the natural and cultural sustainability of Kamal Village. Keywords: cultural branding; tourism  village; history; culture; sustainable tourism
Enhancing Revisit Intention To Jember Fashion Carnaval: The Role Of Celebrity Endorsement, Event Image, And Visitor Attitude Paramita, Cempaka; Wulandari, Gusti Ayu; Salsabila, Raissa Aulia
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.663

Abstract

The Jember Fashion Carnaval (JFC) is one of the most important international cultural events in Jember and has been attracting increasing numbers of visitors. However, the challenge lies not only in attracting new visitors but also in encouraging them to return. Therefore, this study explores celebrity endorsement and event image effect to revisit intention of JFC and the mediating role of visitor attitude from survey data results of 160 respondents who filled the questionnaire about the variables measurement on JFC. The data analysis was performed using SmartPLS 4. Findings from this research reveal that event image and visitor attitude significantly affect revisit intention to JFC in a positive direction. This study also proves that celebrity endorsement and event image through the mediation of visitor attitudes can positively influence revisit intentions. However, it is noteworthy that celebrity endorsement does not affect visitors’ intention to revisit directly.
Co-Authors Adi Prasodjo Anwar Anwar Barokah, Ika Cahyani, Devina Widya Destari, Fajar Dinna Dewi, Almas Farah Eksanti, Eksanti Fajar Aji, Fajar Gusti Ayu Wulandari Ika Barokah Suryaningsih Kristian Suhartadi Widi Nugraha Lokaprasidha, Pramesi Pahlevi, Mochamad Reza Ramadina, Novia Amalsya Sabta Diana Safira, Firjin Salsabila, Raissa Aulia Sari, Tria Putri Novia Sumani . Winda Amilia