Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen eJEBA
Adi Prasodjo
Fakultas Ekonomi Dan Bisnis Universitas Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : UNEJ e-Proceeding

 1 
GAYA HIDUP KONSUMEN WARUNG KOPI DI WILAYAH PERKOTAAN KABUPATEN JEMBER Adi Prasodjo
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of research is to know and understand consumer lifestyles coffee shop in the Urban Area of Jember. This descriptive study using an ethnographic approach. The research data consists of primary and secondary data. Primary data obtained from respondents and informants obtained through questionnaires and face to face interviews individually. Sampling was done by purposive sampling method, while data analysis using descriptive analysis. The results showed that the consumer lifestyle coffee shop consists of six categories, namely: the lifestyle of consumers in a buying atmosphere, consumers' lifestyles for socializing, lifestyle consumers to share and search for information, the lifestyle of consumers to the product, consumer lifestyle is becoming a habit and consumer lifestyle for recreation. The process of consumer purchases in the shop as much as 81.94% influenced by friends and almost 100% of consumers came to the coffee shop with her friend. Consumers feel satisfied with the purchase at a coffee shop at 97.22%. 
PERSPEKTIF PENGEMBANGAN PARIWISATA RAWA INDAHDI DESA WISATA “ALAS SUMUR” KECAMATAN PUJER KABUPATEN BONDOWOSO Chairul Saleh; Markus Apriono; Adi Prasodjo; Ariwan Joko Nusbantoro
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakTujuan studi adalah untuk menemukan cara pengembangan Pariwisata Rawa Indah yangberkedudukan di desa wisata Alas Sumur, Kabupaten Bondowoso. Penelitian deskriptif daneksplanatif inimenggunakan data primer dan sekunder. Data primer diperoleh dari observasidan informan yang didapat melalui wawancara tatapmuka individual. Data dianalisis deskriptifdan eksplanatif. Hasil penelitian merekomendasi bahwa pengembangan Pariwisata Rawa Indahlebih baik menggunakan pendekatan Community Based Tourismkarena konsisten denganfilosofi dan semangat Desa Alas Sumur sebagai Desa Wisata. Operasional pengembanganPariwisata Rawa Indah harus menggunakan strategi yang baik dan tolok ukur keberhasilansesuai pedoman pengembangan pariwisata yang berbasis masyarakat.Kata Kunci: pariwisata, desa wisata, pariwisata berbasis masyarakat.
Co-Authors Ariwan Joko Nusbantoro Ayunda Nurul Nirmala Bambang Irawan Cempaka Paramita, Cempaka Chairul Saleh Ketut Indraningrat Markus Apriono Pahlevi, Mochamad Reza Tyas Kurniawati