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PENGARUH E - SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI EMOS (ENSEVAL MOBILE ORDER SYSTEM) PADA PT. ENSEVAL PUTERA MEGATRADING, TBK CABANG SAMARINDA Titik Yuliana; Eddy Soegiarto; Adisty Shabrina Nurqamarani
RJABM (Research Journal of Accounting and Business Management) Vol 3, No 2 (2019)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.22 KB) | DOI: 10.31293/rjabm.v3i2.4430

Abstract

This study aims to determine the effect of E-Service Quality which includes Efficiency, Reliability, Fullfilment, Privacy, Responsiveness and Contact on Customer Satisfaction on users of the EMOS Application (Enseval Mobile Order System). The basic theory used in this research is Marketing Management, E-Service Quality and Customer Satisfaction. The population in this study was 266 pharmacies and samples taken were 73 pharmacies with simple random sampling technique. Data collection was done by distributing online questionnaires using a Likert scale to measure each indicator of the independent and dependent variable. The analytical tool used is multiple linear regression.The results of the research on the f test show that the E-Service Quality variables which include Efficiency, Reliability, Fullfilment, Privacy, Responsiveness and Contact have a significant effect simultaneously (simultaneously) on Customer Satisfaction. The t test shows that the independent variables; reliability and contact affect customer satisfaction while the variables Efficiency, Fullfilment, Privacy and Responsiveness do not affect the customer satisfaction of users of the EMOS application (Enseval Mobile Order System).
PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM MEMILIH RUMAH KOS DI SAMARINDA Sriwahyuni Paembong; Adisty Shabrina Nurqamarani; Eddy Soegiarto
RJABM (Research Journal of Accounting and Business Management) Vol 3, No 1 (2019)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.465 KB) | DOI: 10.31293/rjabm.v3i1.4220

Abstract

This study aims to determine the effect of product, price, promotion, location, people, physical evidence and process on people’s Interest in Choosing Boarding Houses in Samarinda. Data were obtained from the results of the distribution of questionnaires. The population of this study is people in the city of Samarinda who are looking for boarding houses with a sample of 30 people. The analytical tool used is multiple linear regression in which the classical assumption has been done first. Based on the results of the study and discussion, there is a positive and significant influence between the product on people's interest in choosing a boarding house in samarinda. There is a positive but insignificant influence between the influence of price, promotion, location, people, physical evidence and process of the public interest in choosing a boarding house in Samarinda. From the results of this study, it is expected that boarding house owners can adjust the price of boarding houses with better facilities, do not provide prices that are not comparable to the facilities obtained by boarders who rent and can repair damaged boarding house facilities, so that the community or students have an interest in renting the boarding hous. For the next researcher, it is recommended to add more samples and other variables
PENGARUH SAWIT SEBAGAI PENGGERAK PEREKONOMIAN INDONESIA TERHADAP PELESTARIAN HUTAN Eddy Soegiarto
LEGALITAS : Jurnal Ilmiah Ilmu Hukum Vol 2, No 1 (2017)
Publisher : Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/lg.v2i1.2849

Abstract

This research is carried out in East Kalimantan in the location of Palm Horticulure especially in Sangatta, East Kutai Regency 400 km from Samarinda for one month. The method of the research is qualitative  by taking news from some media, interview and observation. The results of it are that the government of Indonesia has to get action that, (1) To face Europion attack on palm industry policy by diplomacy, (2) Together with Malaysia have had the of their own, (3) Europe will disturb the home affairs of Indonesia on palm industry,(4) In order not to excute the deforestry the Indonesian government     has to make some public policies on public welfare in the surround of forest people. (5)To empower the palm production and its under benefits by making sinergy with other ministries and others in promoting palm. The suggestions are ,(1) To make diplomacy actions with Europian on palm industry carefully, (2) Indonesia together with  Malaysia have to adapt the international standard, (3) Europian has to be countered wisely if they disturb the palm industry and agriculture affairs, (4) Indonesian Government has to be creative to take way out or solusion to stop the deforestry, (5)The minister of Agriculture has to make sinergy with others to empower the palm and the forestest in order to create many new jobs ,(6) Indonesian Government has to arry ut the regulation N0.41 /1999 about Forestry.
The Impact of Product Quality and Brand Image on Customer Loyalty of Tolak Angin Through Consumer Satisfaction as an Intervening Variable (A Study on Sidomuncul Products Consumers in Samarinda) Desi Caprianti; Eddy Soegiarto; Eka Yudhyani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5207

Abstract

This study aims to analyze the impact of product quality, brand image, and customer satisfaction on customer loyalty for Sido Muncul products, a leading herbal medicine producer in Indonesia known for products like Tolak Angin and Kuku Bima Ener-G! The research utilizes Partial Least Squares (PLS) methodology to analyze data collected from 190 respondents, categorized by gender, age, occupation, and purchase frequency. The analysis demonstrates that product quality significantly influences customer satisfaction (path coefficient 0.88; t-statistic 36.224), and customer satisfaction significantly impacts customer loyalty (path coefficient 0.721; t-statistic 7.104). However, brand image does not significantly affect customer satisfaction (path coefficient 0.021; t-statistic 0.637). The model explains 78.6% of the variation in customer satisfaction and 75.1% in customer loyalty, with a predictive relevance (Q²) of 0.947. The study is limited by its sample size and the specific focus on Sido Muncul products, which may affect the generalizability of the results to other industries or brands. The findings suggest that companies should prioritize enhancing product quality and ensuring customer satisfaction to foster customer loyalty, rather than focusing on brand image alone. This research contributes to the understanding of the relative importance of product quality and customer satisfaction in influencing customer loyalty, with specific insights into the herbal medicine industry in Indonesia.
The Impact of Product Quality and Brand Image on Customer Loyalty of Tolak Angin Through Consumer Satisfaction as an Intervening Variable (A Study on Sidomuncul Products Consumers in Samarinda) Desi Caprianti; Eddy Soegiarto; Eka Yudhyani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5207

Abstract

This study aims to analyze the impact of product quality, brand image, and customer satisfaction on customer loyalty for Sido Muncul products, a leading herbal medicine producer in Indonesia known for products like Tolak Angin and Kuku Bima Ener-G! The research utilizes Partial Least Squares (PLS) methodology to analyze data collected from 190 respondents, categorized by gender, age, occupation, and purchase frequency. The analysis demonstrates that product quality significantly influences customer satisfaction (path coefficient 0.88; t-statistic 36.224), and customer satisfaction significantly impacts customer loyalty (path coefficient 0.721; t-statistic 7.104). However, brand image does not significantly affect customer satisfaction (path coefficient 0.021; t-statistic 0.637). The model explains 78.6% of the variation in customer satisfaction and 75.1% in customer loyalty, with a predictive relevance (Q²) of 0.947. The study is limited by its sample size and the specific focus on Sido Muncul products, which may affect the generalizability of the results to other industries or brands. The findings suggest that companies should prioritize enhancing product quality and ensuring customer satisfaction to foster customer loyalty, rather than focusing on brand image alone. This research contributes to the understanding of the relative importance of product quality and customer satisfaction in influencing customer loyalty, with specific insights into the herbal medicine industry in Indonesia.