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All Journal community: Pengawas Dinamika Sosial Edu Sociata : Jurnal Pendidikan Sosiologi Jurnal Society: Pengamat Perubahan Sosial
Khusnul Khatimah
STKIP Taman Siswa Bima
Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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‘Men More Polite Than Women?': Gender Differences Study of Bimanese Interaction in Requesting Khatimah, Khusnul; Ma’ruf, Amir; Sulistyowati, Sulistyowati
Jurnal Community Vol 10, No 1 (2024)
Publisher : Prodi Sosiologi FISIP Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jcpds.v10i1.8903

Abstract

This study examines gender differences in request speech and politeness, focusing on how men and women use different linguistic strategies to convey requests politely. This study aims to analyze the alerter and supporting speech elements in request speech in the Bima language as spoken by male and female students. It also compares the request speech elements used by men and women. Using a qualitative approach, the data analyzed consists of request utterances in the Bima language. Data were collected through recording techniques and discourse completion tests. The data analysis involved categorizing the speech elements as units of analysis, focusing on alerter and supporting elements, and classifying them based on Blum-Kulka’s framework. The analysis revealed that male speech tended to demonstrate familiarity with the interlocutor through the varied use of alerter greetings, while female speech showed politeness by employing supporting speech. This difference indicates that men are more inclined to use positive politeness strategies, whereas women tend to use negative politeness strategies.
REPRESENTATION OF LUXURY LIFESTYLE IN PROPERTY BILLBOARD ADVERTISEMENTS: A CRITICAL ANALYSIS Liyana, Cut Irna; Khatimah, Khusnul; Mualafina, Rawinda Fitrotul; Rahma, Endah Anisa
Jurnal Society : Pengamat Perubahan Sosial Vol 4, No 1 (2024)
Publisher : Jurnal Society : Pengamat Perubahan Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jspps.v4i1.10192

Abstract

In the world of property marketing, advertising serves as the main tool to attract the attention of potential buyers. Advertisements not only offer products, but also promote the lifestyle attached to these products. This research aims to explore how the representation of luxury lifestyles in property advertisements can influence audience perceptions and aspirations, as well as how advertisements reflect and shape social reality in society. This is a qualitative research. The data in this study are verbal and visual aspects contained in outdoor billboard advertisements with the type of property advertisement. The results of this study indicate that the representation of a luxurious lifestyle in property advertisements is realized through verbal aspects and visual aspects. Based on the structure of property advertisements, the visual components include: (1) lead, (2) display, and (3) emblem. Meanwhile, the verbal or linguistic components include: (1) announcement, (2) reinforcement, (3) emblem, (4) tag, and (5) contact and visit information. property billboards function not just as advertisements but as representations of an aspirational lifestyle, inviting viewers to imagine themselves as part of this exclusive world.
Kesopanan Dalam Email Mahasiswa Kepada Dosen Khatimah, Khusnul; Safii, M.; Liyana, Cut Irna; Mualafina, Rawinda Fitrotul
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 7 No 2 (2024): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v7i2.3002

Abstract

This study aims to analyze the politeness strategies employed by students in emails sent to lecturers, particularly in the context of submitting assignments. The research focuses on identifying the structure of the emails and the types of politeness strategies, both positive and negative, reflected in these formal communications. The data consists of a collection of student emails analyzed using a mixed-method approach (quantitative and qualitative). The analysis examines the email structure, including the opening, body, and closing sections, as well as politeness strategies based on Brown and Levinson's framework (1987). The findings reveal that students often use positive politeness strategies through expressions of gratitude and respectful markers, including polite salutations and culturally specific honorifics such as terms of respect in Bima language. Negative politeness is also observed through the use of apologies and permission-seeking to show respect and maintain good relations with lecturers. However, some students neglect essential elements of email structure, such as opening salutations or closings, with some emails consisting solely of attachments without any accompanying text. These findings highlight the need to enhance students' formal communication skills, particularly in academic contexts, to ensure appropriate politeness in professional interactions.
Co-Authors Cut Irna Liyana Endah Anisa Rahma, Endah Anisa Ma’ruf, Amir Rawinda Fitrotul Mualafina, Rawinda Fitrotul Safii, M. Sulistyowati Sulistyowati