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All Journal Jurnal Bisnis dan Akuntansi MEDIA BISNIS Jurnal Abdimas Bina Bangsa Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian
NUNO SUTRISNO
Sekolah Tinggi Ilmu Ekonomi Trisakti
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT NUNO SUTRISNO; EMIR KHARISMAR
Jurnal Bisnis dan Akuntansi Vol 23 No 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.873

Abstract

The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to automotive companies, especially PT. SGMW Motor Indonesia or Wuling Motor which is the object of this research, is to be able to increase its competitiveness and market share in the automotive industry in Indonesia.
PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH NUNO SUTRISNO; SATRIA NURRAHMAT
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.907

Abstract

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.
PENGARUH SERVICE, CLEANLINESS, ORGANIZATION, DAN HEALTHINESS TERHADAP QUALITY PADA RESTORAN DI JAKARTA DENNY SEPTA HARYANTI; NUNO SUTRISNO; LYVIA LYVIA
Media Bisnis Vol 11 No 2 (2019): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v11i2.965

Abstract

The purpose of this study is to determine the effect of service, cleanliness, organization, and healthiness to quality of sushi tei restaurant in DKI Jakarta. The design of this study using descriptive research and causality research, the measurement of each variable using 5 points Likert scale. This study uses primary data and data collection through questionnaires. The research sample was obtained through a purposive sampling method and obtained as many as 145 respondents. The results of this study show that Organization has no effect to Quality, while Service, Cleanliness, and Healthiness have an influence to Quality.
Pelatihan Accurate Untuk Meningkatkan Kompetensi Guru Dan Siswa Di SMK Pelita IV Fanny Anggraeni; Debora Debora; Nuno Sutrisno
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 2, No 3 (2022): September
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.2.3.1009-1014.2022

Abstract

Perkembangan teknologi yang semakin maju dan kebutuhan untuk menyajikan laporan keuangan dengan cepat dan akurat mendorong para guru dan siswa SMK akuntansi untuk memiliki pengetahuan dan kompetensi yang memadai mengenai penggunaan software accurate. Software accurate merupakan software akuntansi, yang dapat digunakan untuk berbagai jenis transaksi di perusahaan jasa, dagang, maupun manufaktur. Penggunaan software accurate dapat memudahkan pengguna dalam menyusun laporan keuangan dan menyajikannya tepat waktu. Kondisi ini mendorong dosen-dosen di Trisakti School of Management untuk melakukan kegiatan pengabdian masyarakat dengan memberikan pelatihan accurate bagi guru dan siswa di SMK Pelita IV, Jakarta. Program pengabdian ini dilaksanakan selama dua hari secara daring. Kegiatan pelatihan ini dimulai dengan pengenalan terhadap software accurate, cara melakukan pengaturan di dalam accurate, mengerjakan berbagai transaksi dengan accurate, dan menganalisa laporan keuangan. Tujuan dari kegiatan pengabdian ini adalah untuk membantu serta membekali guru dan siswa SMK Pelita IV dalam memahami dan mengoperasikan fitur-fitur dalam software accurate sehingga dapat meningkatkan kemampuan dan kompetensi guru dan siswa. Hasil dari pengabdian masyarakat ini adalah bertambahnya pemahaman, kemampuan, dan kompetensi peserta pelatihan terkait penggunaan software accurate, sehingga dapat membantu guru dan siswa dalam proses pembelajaran di sekolah serta menjadi bekal untuk memasuki dunia kerja nanti.
PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM DI PAROKI ARNOLDUS JANSEN BEKASI Wawa Santoso; Denta Felli Ananda; Nila Pusvikasari; Nuno Sutrisno
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.868

Abstract

Digital marketing training provided to MSME activists (Micro, Small and Medium Enterprises) under the auspices of the Socio-Economic Development Section (PSE) of the Small Business Guidance Center (SABUK) team within the Catholic Church of St. Arnoldus Jansen Parish Bekasi aims to increase awareness and utilization of digital marketing media to develop businesses. Activities are carried out through material presentation, discussion and question and answer as well as direct practice on the use of WA business, market place and simple photography techniques through smart phones. This activity was carried out directly in the Parish hall, with participants of around 100 people from various business backgrounds and took place from 09.00-15.00 WIB smoothly where participants followed this activity enthusiastically. Thus, this activity is very important for the use of digital marketing facilities by MSME actors in the parish environment. This activity will be followed up with other relevant training materials at the next meeting session
PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT NUNO SUTRISNO; EMIR KHARISMAR
Jurnal Bisnis dan Akuntansi Vol. 23 No. 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.873

Abstract

The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to automotive companies, especially PT. SGMW Motor Indonesia or Wuling Motor which is the object of this research, is to be able to increase its competitiveness and market share in the automotive industry in Indonesia.
Co-Authors Debora Debora DENNY SEPTA HARYANTI Denta Felli Ananda Fanny Anggraeni KHARISMAR, EMIR LYVIA LYVIA Nila Pusvikasari SATRIA NURRAHMAT Wawa Santoso