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Penggunaan Metode Hypnoteaching Dalam Pembelajaran Tari Sigeh Penguten Pada Ekstrakurikuler di SD Negeri 1 Pringsewu Barat Muhammad Amrulloh; I Wayan Mustika; Indra Bulan
Jurnal Seni dan Pembelajaran Vol 8, No 2 (2020): Jurnal Seni dan Pembelajaran
Publisher : Jurnal Seni dan Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.016 KB)

Abstract

Research on the use of hypnoteaching methods in learning Sigeh Penguten  dance in extracurricular activities at SD Negeri 1 Pringsewu Barat aims to observe the steps and results of using hypnoteaching methods in learning Sigeh Penguten  dance. This research is based on respondent conditioning theory and uses descriptive field research methods through a qualitative approach. Sources of data obtained from primary and secondary data sources conducted by observation, interviews and documentation then performed data analysis by data reduction, data presentation and data verification. The results showed the use of hypnoteaching method in learning Sigeh Penguten  dance carried out four steps in its implementation which were arranged in emotional hours, namely calm sessions, serious sessions, independent sessions and relaxed sessions and were said to be successful. This can be proven from 4 students getting excellent categories, 5 students getting good categories, and 1 student getting enough categories with an average value of 80.5. Penelitian penggunaan metode hypnoteaching dalam pembelajaran tari Sigeh Penguten  pada ekstrakurikuler di SD Negeri 1 Pringsewu Barat bertujuan untuk mengamati langkah-langkah dan hasil penggunaan metode hypnoteaching dalam pembelajaran tari Sigeh Penguten. Penelitian ini berlandaskan teori respondent conditioning dan menggunakan metode lapangan jenis penelitian deskriptif melalui pendekatan kualitatif. Sumber data diperoleh dari sumber data primer dan sekunder yang dilakukan dengan observasi, wawancara dan dokumentasi kemudian dilakukan analisis data dengan reduksi data, penyajian data dan verifikasi data. Hasil penelitian menunjukkan penggunaan metode hypnoteaching dalam pembelajaran tari Sigeh Penguten  dilakukan empat langkah dalam pelaksanaannya yang diatur dalam jam emosi, yaitu sesi tenang, sesi serius, sesi mandiri serta sesi santai dan dikatakan berhasil. Hal ini dapat dibuktikan dari 4 peserta didik memperoleh kategori baik sekali, 5 peserta didik memperoleh kategori baik, dan 1 peserta didik memperoleh kategori cukup dengan rata-rata nilai 80,5.Kata kunci: Metode Hypnoteaching, Pembelajaran, Tari Sigeh Penguten
OPTIMALISASI KONTEN PEMASARAN SEBAGAI STRATEGI MENINGKATKAN KEPUTUSAN PEMBELIAN DI E-COMMERCE: STUDI KASUS GLOGLOWING SKINCARE Muhammad Amrulloh; Supriady Supriady; Rahma Hanum
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/t8nvn480

Abstract

This study examines the optimization of digital marketing content as a strategy to enhance consumers’ purchase decisions on e-commerce platforms, using Gloglowing Skincare as the case study. Gloglowing Skincare is a local skincare brand based in Indramayu Regency, West Java, which markets its products through various digital platforms, including Shopee, TikTok Shop, and Instagram. Preliminary observations identified three main issues: (1) a lack of variation in internally managed marketing content, (2) limited use of original product photos in the e-commerce catalog, and (3) excessive reliance on influencer-generated content. Through a two-month internship program (July–August 2024), a series of strategic interventions were implemented, including the production of educational and promotional content, the creation of more than 20 professional product photos, and the development of a structured content calendar. The results indicate a significant positive impact: organically produced video content achieved over 473,000 views and 38,000 likes on TikTok without the support of paid advertising or influencers. These findings suggest that optimizing marketing content through internal production can effectively increase consumer engagement and directly drive purchase decisions. This study contributes to the practical understanding of content marketing strategies for small and medium enterprises (SMEs) in the beauty industry in the digital era.