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Apriatni Endang Prihartini
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI DIGITAL 23 SEMARANG Harindra, Lazuardi Okva; Hidayat, Wahyu; Prihartini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Purchase decisions can provide maximum results if the product quality, service quality and price always considered. This research is done on Kedai Digital 23 Semarang. This type of research is explanatory research. Techniques of data collection using interviews, questionnaires and observation. The conclusion from this study is that there is influence between product quality, service quality and price on purchase decisions. Based on the conclusion that the company needs to pay attention to the quality of raw materials and the level of neatness product. Similarly, the performance of the employee so employees can provide the best service for customers by monitoring, provide guidance and conduct regular employee appraisal. As well as to continue to consider the price to be affordable to consumers.
PENGARUH BAURAN RITEL TERHADAP LOYALITAS KONSUMEN DI SUPERMARKET SRI RATU PETERONGAN Wijayanto, Bebet; Prihartini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research aims to investigate customer’s perception concerning retailing mix that has been done by Sri Ratu Peterongan Supermarket, its influence towards customer loyalty, and which variable influence customer loyalty the most. Population that was used is Sri Ratu Peterongan Supermarket’s customer who has SATU card. Number of sample is 100 people. Sampling technique that was used is nonprobability sampling. Sample was taken by purposive sampling method. Data which is obtained was analyzed qualitatively and quantitatively using validity and reliability test, crosstab analysis, correlation coefficient, simple linear regression, double linear regression, determination coefficient, t and F test with SPSS 18 for windows. Research results are retailing mix, consist of store location, merchandise, price, customer service, promotion, and store atmosfer, have positive influence towards customer loyalty, and customer service variabel has the biggest influence towards customer loyalty.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN KAMPOENG DJOWO SEKATUL KABUPATEN KENDAL Sebrica, Della; Suryoko, Sri; Prihartini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Costumer satisfaction is influenced by several factors, including the quality of service and price. This study establishes the service quality and price as a benchmark for customer satisfaction at Kampoeng Djowo Sekatul restaurant. This type of research is explanatory research, by using a self questionnaire administrator as the data collection technique. The tool used was a questionnaire. The population in this study is the food costumers Kampoeng Djowo Sekatul. Calculation of the sample using non-probability sampling technique, the type used is accidental sampling by respondents as many as 100 people. The data analysis technique used is the linear regression analysis. The conclusion from this study is that there are significant between service quality and price on consumer satisfaction Kampoeng Djowo Sekatul Kendal, partially affect service quality by 28.8% to customer satisfaction, and prices by 34.9% on customer satisfaction. Mutual influence the quality of service and price to customer satisfaction by 36.3%, while 63.7% is influenced by other factors. Advice: the company must conduct periodic evaluation and improvement of the quality of service that is better in the eyes of costumers, Kampoeng Djowo Sekatul restaurant must still maintain a decent price for the costumer based on their level of income, a place of comfort and quality of food as well as other competitors.
ANALISIS TINGKAT KEPUASAN PASIEN RAWAT INAP RUMAH SAKIT ISLAM SULTAN AGUNG SEMARANG DILIHAT DARI DIMENSI KUALITAS PELAYANAN Utama, Puspa Yudha; Prihartini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Competition occurs among private hospitals make patient satisfaction a top priority, which will be fulfilled when the patient satisfaction of services provided in accordance with their expectations. Therefore, hospitals need to assess what are the factors that will affect patient satisfactions and patient satisfactions are met in order to maintain the patients. This study aimed to analyze the level of patient satisfaction at RSI Sultan Agung Semarang seen from the dimensions of service quality. The hypothesis, there are differences in quality service for hospitalized patients in each class. This type of research in this research is explanatory research with a number of respondents 120 respondents were taken using proportionate stratified sampling technique. The method of analysis used in this study is the Importance Performance Analysis (IPA) Based on the analysis of the IPA, found that for the VIP class, I class, II class, and III class have different attributes in Quadrant A, Quadrant B, Quadrant C, and Quadrant D. From the analysis of patient satisfaction showed that the overall level of patient satisfaction in VIP class and I class in the category of satisfied. While the level of satisfaction of hospitalized patients in class II and class III in the category of very satisfied. RSI Sultan Agung Semarang advised to maintain and improve service performance attributes in Quadrant A.
PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TOYOTA YARIS PADA PT. NASMOCO GOMBEL SEMARANG Perwira, Faber Tri; Prihartini, Apriatni Endang; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The purpose of this study is to investigate and examine the effect of product, price, and promotion to the Toyota Yaris purchasing decisions on PT. Nasmoco Gombel Semarang. This study uses explanatory research approach to the 94 respondents who were taken by purposive sampling method.Techniques of data collection using questionnaires, interviews, and documentation. The data obtained were analyzed using linear regression analysis. Based on the results of analysis variables influence product purchasing decision variable at 64.9%. Variables affect the price of the purchase decision variable of 93.3%. Promotion variable influence on purchase decisions 74.8%. Taken together the variables of product, price and promotion influence on purchase decisions of 94.9%. The better the product, the price is cheap, and attractive promotions then the higher the purchasing decision. Suggestion for the company, the company should keep perform periodic evaluation and improvement so that the product in the eyes of consumers better than other similar products. Companies must keep a decent price for the consumer that is based on income levels and competition, keep frequent and interesting promotion
Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach Farida, Naili; Prihartini, Apriatni Endang; Ngatno, Ngatno
JURNAL ILMU SOSIAL Vol 18, No 2 (2019)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1161.118 KB) | DOI: 10.14710/jis.18.2.2019.126-143

Abstract

This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.
Co-Authors Andi Wijayanto Bebet Wijayanto Della Sebrica Faber Tri Perwira Lazuardi Okva Harindra Naili Farida Ngatno Ngatno Puspa Yudha Utama Sari Listyorini Sri Suryoko Wahyu Hidayat