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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis HARMONI Jurnal Mantik Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Jurnal Ekonomi Journal of Applied Business, Taxation and Economics Reseach Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia
Sari Listyorini
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERSEPSI KONSUMEN TERHADAP KUALITAS LAYANAN, VARIASI PRODUK DAN HARGA (STUDI PADA PASAR TRADISIONAL DAN MODERN DI KECAMATAN SEMARANG TIMUR) Nawazirul Lubis, Sari Listyorini ,
JURNAL ILMU SOSIAL Volume 13, Issue 2, Year 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9497.981 KB) | DOI: 10.14710/jis.13.2.2014.96-105

Abstract

The development of modern market more lively, a traditional market for stimuli to self first settled soon. The number of traditional markets is much less than the modern market, but its existence could not be denied again. This research aims to find out and analyze the differences between consumer perception of the modern market with traditional markets associated with the factor of price, product variety, and quality of service in the Eastern Town of Semarang.Based on the calculation of the mean, the modern market is higher than the traditional markets. According to the test result shows that paired t test perceptions of respondents about the quality of service is different between traditional and modern markets. Second, the respondent's perception of product variations is not different between traditional and modern markets. Third, the respondent about the price of a product is not different between traditional and modern markets.
KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK FASHION YANG DIPASARKAN MELALUI MEDIA SOSIAL FACEBOOK ( STUDI PADA MAHASISWA S1 FISIP UNDIP SEMARANG ) Listyorini, Sari
JURNAL ILMU SOSIAL Volume 14, Issue 1, Year 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.702 KB) | DOI: 10.14710/jis.14.1.2015.15-27

Abstract

Businesses increasingly globalized trade with the technology in the application of product marketing . By using the internet, consumers are able to purchase goods or products freely without attachment time. The form of marketing on the Internet is known as e - commerce or electronic commerce. E commerce or electronic commerce is spread, purchasing, sales, marketing goods and services over electronic systems such as the Internet or television, www, or other computer networks such as the social media one. The more rapid development of e-commerce today is strongly influenced by the people's confidence in e –commerce.This study aims to determine consumer confidence ( ablity ,benevolence and integrity) of the purchase intention fashion products on the Facebook social media on student S1 FISIP Undip Semarang .Based on a simple regression analysis showed that the ability ( ability ) sellers a significant effect on consumer purchasing intention of fashion products , benevolence ( kindness ) shop online seller does not significantly influence consumers' purchasing intention of fashion products , integrity ( integrity ) shop online sellers a significant effect on purchase intentions consumer fashion products . The results of multiple regression showed that ablity , benevolence and integrity towards purchase intention poduk fashion on the Facebook social media simultaneously significant effect .Advice can be delivered in this study is an online shop needs to use some social media other than Facebook, need to pay attention to product quality, conformance with product photos, and timeliness need to be considered in serving the wishes of potential customers, need to improve in terms of honesty transaction.
PENGARUH FITUR (FEATURES) DAN TARIF (FARE) TERHADAP LOYALITAS PELANGGAN KARTU INDOSAT PADA MAHASISWA ADMINISTRASI BISNIS ANGKATAN 2009 REGULER 1 DAN REGULER 2 FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO Jatmiko, Ibnu; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.379 KB)

Abstract

Consumers loyalty affected by many factors, between features and fare. Based on problem in this research is decline of Indosat costumers amount at 2009 as much as 3,4 million costumers and Indosat’s strongest competiters not experiencing this. This research purpose to find out whether have influences between features and fare on consumers loyalty.This research used explanatory research type. Take 77 respondents as sample by saturated sample. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, determination coefficient, t test, and F test.Result this research show that features have positive influence and significant on consumers loyalty. Fare have positive influence and significant on consumers loyalty. Features and fare simultaneous have positive influences and significant on consumers loyalty.For headmaster of Indosat proposed to develop features on Indosat’s provider and establish affordable fare to keep consumers loyalty. Developing of features and establishing affordable fare be able to compete with the other provider. For next research need to research about factors be sides features and fare influences on consumers loyalty.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING STUDI PADA PENGGUNA PRODUK TOLAK ANGIN PT SIDOMUNCUL DI KELURAHAN TEMBALANG SEMARANG Eka, Noviasari Dewi; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.2 KB)

Abstract

This study aimed to determine the effect of corporate social responsibility, perceived quality and brand image to purchase decisions with the corporate image as an intervening variable. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling technique. The method of analysis used in this study is using a simple linear regression two – stage with SPSS for windows. The results shows that corporate social responsibility variables, perceived quality and brand image has a positive and significant effect (partial) to the corporate image of each 19,4%, 30.4% and 34,6%. Corporate image variable also has a positive and significant effect (partial) to the purchase decisions of 16, 9%.
ANALISIS PENGENDALIAN KUALITAS DENGAN PENDEKATAN P.D.C.A. (PLAN-DO-CHECK-ACT) BERDASARKAN STANDAR MINIMAL PELAYANAN RUMAH SAKIT PADA RSUD Dr. ADHYATMA SEMARANG (STUDI KASUS PADA INSTALASI RADIOLOGI) Dewi, Ariani Puspita; Nugraha, Hari Susanta; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.312 KB)

Abstract

good quality health care is health care that can satisfy every user services. One of the activities in order to create quality standards is to implement appropriate quality control system, have clear objectives and stages, as well as providing innovation in the prevention and resolution of problems faced by the hospital, according to the Ministry of Health Decree No. 129/Menkes/SK/II/2008 on hospital minimum service standards. This research studies about the quality control process of Radiology Department in Dr. Adhyatma Public Hospital Semarang by using the approach of P.D.C.A. cycle (Plan-Do-Check-Act), based on a minimum standard of hospital services. Based on analysis, it was found that the overall service quality control has been going well. But there is still a level of damage x-rays that are above the standard which more than (>) 2%, so it’s need an improvement of the quality of x-rays to be able to provide high quality x-rays in order to create the right diagnosis and provide a satisfactory health care for patients of Radiology Department in Dr. Adhyatma Public Hospital Semarang.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN PADA RM GARANG ASEM SARI RASA (Studi pada Konsumen RM Garang Putri, Citra Aprilliani; Waluyo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.888 KB)

Abstract

RM Garang Asem Sari Rasa is a traditional restaurant. However, the advantages offered by this restaurant is considered suboptimal. Many of the complaints submitted by cosumers to the company, among others regarding who are less tham satisfactory, and etc. So that these things will obviously influence purchase decisions. The purpose of this study was to determine the effect of service quality, product quality, and word of mouth communication to purchase decision in RM Garang Asem Sari Rasa consumer RM Garang Asem Sari Rasa, Kudus. This type of research is explanatory research. The population in this research that consumers RM Garang Asem Sari Rasa  and the number of samples taken was 100 respondents. The sampling technique in this study using a non-probability sampling with purposive sampling technique. The analytical method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the quality service, product quality, and word of mouth communication provides a positive and significant influence on purchase decision, either partially or simultaneously. Independent variables that have the most influence on purchase decision is variable word of mouth communication. The advice that can be given is to give training to employees, improving hygiene in the dining area, increasing the neatness on every employee using a uniform, always keeping and improving the selection of raw materials to keep it fresh, adjust the portion of food that is always the same, improve service so that consumers feel deserve to recommend to the people around him.
PENGARUH SHOPPING LIFETYLE, FASHION INVOLVEMENT, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING Suhartini, Yuniar Indah; Rodhiyah, Rodhiyah; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.096 KB)

Abstract

The development of retail and caused consomer behavior changes in the spending. Consumers now it is not just go shopping due to shooping needed it but due to emotional feelings. This research specifically discusses consumers on Matahari Departement store in Semarang City. This report aims to review the influence of shooping lifestyle, fashion involvement and hedonic shopping motivation towards impulse buying of the consumer of Matahari Departement Store in Semarang City. Type eksplanatory research. Data collection techniques using purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 17. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results show that impulse buying is high. Then shopping lifestyle is quite high, shopping lifestyle has a moderate influence on the impulse buying (19.6 percent) as well as the significant and positive impact on impulse buying (0.358). Fashion involvement is high, fashion involvement has a high influence on the impulse buying (37.6 percent) as well as the significant and positive impact on impulse buying (0.543). Hedonic shopping motivation is quite high, hedonic shopping motivation has a moderate effect (30.4 percent) as well as the significant and positive impact on impulse buying (0,702). Shopping lifestyle, fashion involvement and hedonic shopping motivation to have a strong influence on impulse buying (48.5 percent). In conclusion shopping lifestyle, fashion involvement and hedonic shopping motivation higher so impulse buying higher. Suggested Matahari Department Store improve their services, comfort, products diversity, product quality and products provided should continue to follow the trend of fashion. In addition Matahari Departement Store in its business of doing business must be accordance with ethics of business. The consumers must be more careful and wise in the conducting any activity shopping so they do not feel remorse after shopping.
PENGARUH PERIKLANAN, HUBUNGAN MASYARAKAT, DAN WORD OF MOUTH TERHADAP EKUITAS MEREK SEPEDA MOTOR MATIC HONDA VARIO (Studi Kasus pada Mahasiswa S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Susilowati, Dwi; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.854 KB)

Abstract

This research is motivated by the decreasing of top brand award percentage of Honda Vario in matic motorcycle category from 2011-2013. It indicates that brand equity of Honda vario is decreasing. The objective of this research is to examine the effect of advertising, public relations, and word of mouth to brand equity of Honda Vario. The type of this research is explanatory research. Interviews were employed as data collecting methods by using questionnaire as research instrument. 66 respondents were chosen as sample by purposive sampling technique. Linear regression analysis and significance test were used to test the hypotheses using SPSS 15.0. The result of this study showed that all the independent variables, advertising (X1), public relations (X2), and word of mouth (X3), simultaneously or partially give positive effect to the dependent variabel of brand equity (Y). Based on these result, research suggested to Honda’s management to increase frequency of advertisements especially in print media, and to improve cooperation with mass media to generate publicity about Honda Vario.
Pengaruh Disiplin Kerja dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Pustaka Rizki Putra Semarang Meta K. D., Nandha; Prihatini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.16 KB)

Abstract

Work discipline and leadership are factors supporting factor for achieving good performance. PT. Pustaka Rizki Putra Semarang is a company engaged in printing, always providing the best in order to compete. Therefore, it is need of human resources with good performance. In the course of its business activities can not be separated from the problem pinangkatan employee performance by increasing work discipline and leadership. The purpose of this study was to determine the effect of work discipline and leadership on employee performance. Type of research is explanatory. In the study population there were 30 people and all samples used by census. Techniques of data collection using questionnaires, interviews, literature study. Data analysis method used is correlation, simple linear regression and multiple linear regression. The conclusion of this research is the discipline of work and leadership at PT. Pustaka Rizki Putra Semarang is good. Test results with SPSS shows that discipline and leadership have a significant impact on employee performance either simultaneously or partially. Suggestions can be submitted is working discipline should be more attention to the company should be increased. The conclusion of this study is compensation, work environment, workload and leadership on the Main PT Windika quite good. SPSS test result shows that the compensation, work environment, workload and leadership significantly influence job satisfaction either simultaneously or partially. The suggestion that the company should be given more attention is the level of employee discipline. For example, by giving rewards both tangible and intangible for employees to improve disciplin.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Larissa Aesthetic Center Semarang) Wahyudien, Ifrina Kurniasari; Widiartanto, Widiartanto; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.157 KB)

Abstract

The research was motivated by the increasing number of beauty clinics which offer various kinds of products and treatments to meet the needs of community in the field of beauty. Larissa Aesthetic Center Semarang is one of the beauty clinic that seeks to meet the needs of consumers in the field of beauty care with the concept using natural ingredients. Customer visits in Larissa Aesthetic Center Semarang each year has not reached the target. It indicates a problem with Larissa’s customer loyalty.The purpose of this research is to find out the influence of product quality and service quality toward customer loyalty through customer satisfaction as an intervening variable. The type of this research is explanatory research. The population is all of Larissa Aesthetic Center Semarang customers. While the sample of this study are 100 customers. Data collection is using a questionnaire with purposive sampling. The analytical method used in this study is two-stage regression analysis using the software SPSS for Windows version 17.0, where the validity test, reliability test, coefficient of correlationt, simple and multiple regression, the determination coefficient, significance test (t test and F test) are done first. Based on two-stage regression analysis results show that variable product quality (X1) and service quality (X2), whether partially or simultaneously have a positive and significant toward customer satisfaction (Z). Partially, variable customer satisfaction (Z) also has a positive and significant toward customer loyalty (Y). Based on the research results, the company is expected to improving customer satisfaction and customer loyalty by maintain the quality of products and quality of services provided. Larissa had to control all the composition of the ingredients used in the manufacture of each product. In addition, Larissa should hold routine evaluation for employees in providing treatment to make employees more skilled in providing outstanding service. It is also a good idea that Larissa can add the variety of products and treatment in order to increase the completeness type of beauty treatment in Larissa.
Co-Authors Agung Budiatmo Agus Hermani Agustiono Agustiono Alfaricha, Tita Ali Djamhuri Andi Wijayanto Anggraeni, Octovia Dwi Apong Utami Apriatni Endang Prihartini Apriatni Endang Prihatini Ari Pradhanawati Ariani Puspita Dewi Arisa Kristitanti, Arisa Arofani Hidayah Audi Surya Krissabda Bebet Wijayanto Bill Ovid Panjaitan Budjang, Ichwan Nugraha Bulan Prabawani Chaerunissa, Sabrina Diany Cikita Amalia Kalista Citra Aprilliani Putri, Citra Aprilliani Damayanti, Annisa Rahmadila Destrianita, Mayra Regita Dwi Oktaviana Sari, Dwi Oktaviana Dwi Susilowati Fauzia, Sabila Hayyu Febryanti, Atifa Alif Gultom, Sofia Grace Caroline Handoyo Djoko Waluyo Hari Susanta Nugraha Harviyanto, Fakhruddin 'Azzam Heppy Widya Antika Ibnu Jatmiko Ifrina Kurniasari Wahyudien, Ifrina Kurniasari Ilham Ainuddin Iman, Clara Monica Intan Nur Maharani Inyustisia, Adhila Ismi Nabila Juventia, Dilla Anggie Kamila, Devi Shifa Marchella Dwichandra Trixie Maulana Ichsan Maulida, Maria Missfala Rahmatina, Missfala Mreta Azizah Larasrini Muhammad Ivan Aliyan Naili Farida Nandha Meta K. D. Nawazirul Lubis Ngatno Ngatno Noviasari Dewi Eka Nur Fadhilah Ramadhini Rahman Nurul Ami Widiyasari, Nurul Ami Pangaribuan, Kheren Pinem, Robetmi Jumpakita Prananda Putri, Jessica Novin Pratama, Hega Bintang Pujiastuti, Natalia Sari Pusaka, Semerdanta Puspa Yudha Utama Putri, Amanda Rizkya Putri, Della Anisa Rahemas Pamesti Rahman, Akbar Taufikur Rahmawati, Astri Renggowati, Wyanet Jolieane Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Sagala, Nur Cholis Rina Irawan Saputro, Hashfi Prasetyo Whido Saryadi Saryadi Sendhang Nurseto Sri Suryoko Sri Swasta Sudharto P Hadi Sulistiowati Sulistiowati Swasta, Sri Wahyu Hidayat Wibowo, Ardy Widayanto Widayanto Widiartanto Widiartanto Widyadana, Danis Yassar, Muchamad Chico Demas Yuniar Indah Suhartini, Yuniar Indah Zahra, Keviana Fatmanissa