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All Journal Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia Prosiding Seminar Nasional Pengabdian Masyarakat Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Loka Bhakti: Jurnal Pengabdian Ilmu Sosial dan Ilmu Budaya
Annory Langga’o
Universitas Pakuan
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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REPOSISI CITRA MNC TV DALAM MEMBENTUK REBRANDING IDENTITY SEBAGAI TELEVISI DANGDUT DI INDONESIA (STUDI KASUS PROGRAM KDI DI MNC TV) Annory langga o
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.7852

Abstract

Along with the Times and technology, companies engaged in products, especially event programs. Required to always develop, attract and innovate. Companies will compete to make corporate identity or corporate image good to the community. The impression created starts from making typical programs or flagship programs in a television station which will make the company's image and brand identity known to the public as corporate identity.TPI itself is already known as dangdut television in Indonesia, where TPI made the biggest dangdut singer Talent Search Program at that time, before competitors made similar programs. From 2004 to 2009. Approximately 6 years, the KDI program has aired on TPI. Until where TPI changed its name to MNC TV in 2010, the KDI (Indonesian dangdut contest) Program aired again in 2010 to 2022. The problem in this study is how to reposition the image of MNC TV in continuing the KDI program (Indonesian dangdut contest) by forming a rebranding identity as dangdut television in indonesia the purpose of this study is to determine how MNC TV forms a rebranding identity as dangdut television in Indonesia by continuing the KDI program (Indonesian Dangdut contest) which focuses on the KDI program (Indonesian Dangdut contest) in 2018, by adding similar programs. This research uses constructivist paradigm and presented qualitatively. Data collection techniques used are case studies, by observing, interviewing and literature studies on news contained in company documentation, websites and mass media. The theory used is the theory of image and Rebranding theory. The results of the study were that the image of TPI at that time produced a good rating but not comparable with the existing income and there was no change in the scheme of interesting programs in airing KDI programs on TPI while the repositioning of the image of MNC TV now airs similar programs to support the repositioning of the image of MNC TV itself due to the change of name. It is undeniable that MNC TV's big name by rebranding the KDI program which focuses on 2018 using the same concept but making differences such as stage arrangement, lighting, sophisticated equipment, bigger and attractive prizes and bringing in more competent judges. Indications of the success of repositioning the image and rebranding of the KDI 2018 program on MNC TV is one of the many advertising revenues and seen from the number of contestants who participated in the KDI program (Indonesian Dangdut Contest ) 2018. As well as articles that contain MNC TV as the home of dangdut television.Keywords: MNC TV, Rebranding Identity, Repositioning, image,TPI, program KDI
Peningkatan Ketrampilan Siswa SMK Kosgoro Kota Bogor dalam Mengisi Suara (Voice Over) Konten Video Kreatif Annory Langga’o; Valianty Sariswara
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i4.382

Abstract

Vocational high schools (SMK) are schools that provide basic or provision for students to have skills after graduating according to their field of interest. Because every time a student registers for a vocational school, the first time they immediately choose the major they are interested in. This service was carried out by Pakuan University in collaboration with Kosgoro Vocational School, Bogor City as a partner. Which was held for 3 days from 16, 17 and 18 October 2023. The aim of this competition was to improve the skills of Kosgoro Vocational School students in Bogor City in improving voice acting (voice 0ver) as well as having camera engineering skills to support creative video making. We can see indicators of the success of this service in the number of participants who took part in the service, feedback from questionnaires from participants who took part and discussions with partners with the service team in subsequent activities.
Strategi Konvergensi Digital Radio KISI 93.4 FM sebagai Upaya Meningkatkan Pendengar dalam Program “Music by Request” Heryandi supriadi; Annory Langga’o; Intan Tri Kusumaningtias
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i3.880

Abstract

Radio remains popular due to its intimate and personal nature, despite facing challenges from the advancement of digital technology. Radio Kisi FM Bogor has responded to this by implementing a digital convergence strategy, particularly in the Kisi Music By Request program. This study aims to analyze the digital convergence strategy implemented in efforts to increase listenership, as well as the challenges and solutions encountered. The research uses a descriptive qualitative approach with the theory of media convergence by Pavlik. The study was conducted at Radio Kisi 93.4 FM Bogor from June to December 2024. Data were collected through interviews, observation, and documentation, and analyzed using the Miles & Huberman model through data reduction, data display, and conclusion drawing. The digital convergence strategy implemented by Radio Kisi FM Bogor has proven effective in enhancing the competitiveness of the Kisi Music By Request program through the utilization of technology, increased audience interaction, and adaptation to the dynamics of the modern broadcasting industry. This study shows that the integrated implementation of a digital convergence strategy can enhance the competitiveness of local radio in the digital era through technological optimization, audience engagement, and adaptation to the development of new media.
Pemanfaat Video Edukasi “Video Petunjuk Jalan SMK Negeri 1 Ciomas” pada warga Bogor Annory Langga’o; Valianty Sariswara
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.3152

Abstract

Bogor Regency is located in West Java, has 40 sub-districts covering 416 villages and 19 urban villages. One of the sub-districts in Bogor Regency is Ciomas District. Ciomas is 3 km from the zero point of Bogor which is located in front of City Hall, making Ciomas the only sub-district that is most strategic and closest to the city center compared to other sub-districts. One of the Vocational High Schools (SMK) located in Ciomas is SMK Negeri 1 Ciomas. SMK Negeri 1 Ciomas is the only superior school in the area with the status of a public school. One of the problems in this sub-district is traffic jams due to the large number of public transportation (angkot) and Ciomas itself is the smallest and most densely populated sub-district in Bogor Regency. This study aims to test the effectiveness of media in providing location reference directions to residents of Bogor Regency and Bogor City. The study used a quantitative approach with a pre-test and post-test method, with the media used in the form of video. The research produced a video instrument titled "Video of Directions to SMK Negeri 1 Ciomas." The results showed a change in respondents' attitudes after watching the video
Strategi Penyiaran Program “ Selamat Pagi Kabupaten Bogor” untuk Meng - Update Informasi kepada Pendengar: Studi Kasus: Radio Teman 95,3fm Annory Langga’o; Ameilia Andriani Putri
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1460

Abstract

This study uses a qualitative method of a descriptive approach with an interpretive paradigm to gain an in-depth understanding of the process of planning, implementing, and evaluating broadcast programs. This research was carried out at the Communication and Information Office of Bogor Regency, Jalan Tegar Beriman Number 1, Pakansari, Cibinong District, Bogor Regency, West Java 16914. The data collection techniques used are direct observation of the broadcast process, in-depth interviews with broadcasters and program managers, and documentation to support the validity of research data. The results of this study show that broadcasting strategies are implemented through content planning that suits the needs of listeners, the implementation of interactive broadcasts involving listeners and routine evaluation to maintain the quality of the information that has been delivered. In addition, the use of digital media as a streaming platform and interaction through social media also supports a wider reach to listeners. The conclusion of the broadcasting strategy implemented by Radio Teman 95.3 FM is considered effective in maintaining listener loyalty and attracting new audiences, so that it can be an example for other local radio stations in facing the current digital media competition.technological optimization, audience engagement, and adaptation to the development of new media.
Kebijakan Pemrograman Pada Penayangan Cabang Olahraga (Studi Kasus Asian Games 2018 DI INDOSIAR) Annory Langga O; Fadilla Widianto
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 2 (2024): Volume 8 Nomor 2 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i2.10869

Abstract

Terpilihnya Indonesia sebagai tuan rumah bagi pertandingan olahraga se-Asia tersebut tentunya bukan tanpa sebab. Indonesia dinilai layak untuk menjadi tempat diselenggarakannya Asian Games karena berbagai hal yang patut membuat kita bangga sebagai warga Indonesia. Dalam ajang empat tahunan ini. Secara resmi indosiar mendapatkan hak siar pertandingan Asian Games 2018. Permasalahan dalam penelitian ini adalah bagaimana kebijakan pemprograman pada penayangan cabang olahraga Asian games 2018 yang tayang di indosiar. Tujuan penelitian ini untuk mengetahui kebijakan pemprograman Asian games tahun 2018 cabang olahraga di indosiar. menggunakan paradigma konstruktivisme dengan pendekatan kualitatif serta menggukana teori pemprograman Pringle Star. Hasil dari penelitain ini yaitu 1) mengenai perencanaan. Perencanaan yang dilakukan stasiun indosiar dengan merencanakan program saat produksi, pemeliharaan program yang akan dibeli (akuisisi) dan penjadwalan program agar menarik sebanyak mungkin penonton serta bekerja sama dengan sponsor atau pengiklan.  2) mengenai produksi dan pembelian program. Pihak indosiar membeli program dari pihak lain biasa disebut outsourching. Di indosiar sendiri, proposi untuk outsourching dan pihak in house yaitu 95% lebih dibuat sendiri, sementara sisanya dibuat oleh pihak luar. 5% dikerjakan oleh out house yang mengerjakan. 3) tentang Eksekusi Program. Dalam Eksekusi program ini merupakan tahap proses pelaksanaan dari rencana program yang telah dibuat. Pihak yang ada di lapangan dan di studio kantor saling berkomunikasi agar tidak ada miss communication dan zero mistake dalam proses acara berlangsung. 4) pengawasan dan evaluasi tayangan. Proses pengawasan dan evaluasi ini untuk menentukan seberapa jauh suatu rencana dan tujuan dapat dicapai dan diwujudkan yang artinya output yang dicapai dalam hal ini Rating dan Share serta nilai prestige.
Analisis Representasi Kerja Sama Generasi Tua dan Generasi Muda Serta Etos Kerja dalam Film The Intern Nadhira Afifah; Annory Langga’o
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 1 (2026): Februari : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i1.1532

Abstract

This research aims to understand the representation of cooperation between the older and younger generations and work ethic in the film "The Intern" by Nancy Meyers. This research uses a descriptive qualitative approach with Charles Sanders Peirce's semiotic analysis in the form of a meaning triangle, namely sign, object, and interpretant. Signs are in the form of visuals, dialogue, and symbols. The object is what the sign represents, and the interpretant is the understanding derived from both the sign and the object. In this study, the researcher carried out an analysis by selecting each scene that shows generational differences, the emergence of cooperation, and the work ethic applied in the film The Intern. We collected data through library research, which included relevant books, articles, and scientific writings. The data collection techniques used are interviews, observations, and documentation. The results of this research show that this film succeeded in presenting generational differences not as obstacles but as a way to work together well and develop. This film demonstrates work ethic values such as hard work, responsibility, honesty, and cooperation. This research concludes that the film The Intern is not only entertaining but also provides many social messages about cooperation and work ethic.
Pengaruh Unsur-Unsur Komunikasi Pelatihan Terhadap Kinerja Karyawan Pusat Pengembangan Sumber Daya Manusia Badan Narkotika Nasional Lido Asyam Hilmi Fawwaz; Tiara Puspanidra; Annory Langga’O
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.73

Abstract

The issue regarding training institutions is very important for an organization (government), and an appropriate communication strategy is needed to convey messages effectively. Communication is very important for building cooperation among members of the organization and influencing the process of achieving organizational goals. For training designers, improving the performance of the training that is followed aims to analyze how training can improve employee performance. Successful organizational communication helps the entire organization to establish relationships. To improve organizational performance, there must be a conducive communication environment that allows for good interaction between subordinates and fellow subordinates, as well as between superiors and subordinates. The purpose of this study is to describe the elements of training communication, the performance of employees involved, and to analyze the influence of training communication elements on employee performance. The research method used is a quantitative approach with a descriptive design. Using regression analysis, determination, and data collected from 36 employees who had undergone training through surveys and interviews, the results showed a significant positive influence between training and employee performance, with training contributing 48.1% to performance improvement. In conclusion, effective training communication is crucial for improving employee performance, although other factors must also be considered to achieve optimal results. This study is expected to contribute to the development of training programs within the National Narcotics Agency's Human Resource Development Center.
FILM SCREENING UNTUK MENINGKATKAN CRITICAL CULTURAL AWARENESS (CCA) PADA SISWA SMA KOSGORO BOGOR Dyah Kristyowati; Jordy Satria Widodo; Resty Widya Kurniasari; Annory Langga’o
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung Vol. 6 No. 01 (2026): Prosiding SENAM 2026: Seminar Nasional Pengabdian Masyarakat Universitas Ma Ch
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) berjudul Film Screening untuk Meningkatkan Critical Cultural Awareness (CCA) pada Siswa SMK KOSGORO Bogor dilatarbelakangi oleh pentingnya pemahaman budaya dan kemampuan berpikir kritis bagi generasi muda dalam menghadapi era globalisasi dan digital. Siswa Sekolah Menengah Kejuruan Kosgoro sebagai bagian dari masyarakat multikultural perlu dibekali dengan Critical Cultural Awareness agar mampu memahami, menghargai, serta menganalisis keberagaman sosial dan budaya secara kritis. Kegiatan ini menggunakan media film sebagai sarana pembelajaran yang menarik, komunikatif, dan relevan dengan kehidupan sehari-hari siswa. Pelaksanaan kegiatan dilakukan melalui pemutaran film yang memuat isu-isu sosial budaya, dilanjutkan dengan diskusi terarah untuk mendorong siswa mengidentifikasi nilai, pesan, serta persoalan budaya yang muncul dalam film. Tujuan utama kegiatan ini adalah meningkatkan kesadaran budaya kritis siswa sehingga mereka lebih terbuka terhadap perbedaan, memiliki kemampuan analitis terhadap fenomena sosial budaya, serta mampu berperan aktif dalam membangun masyarakat yang inklusif dan toleran. Selain memberikan dampak edukatif bagi siswa, kegiatan ini juga dirancang untuk menghasilkan luaran berupa artikel ilmiah PKM, modul pembelajaran, pendaftaran Hak Kekayaan Intelektual (HKI), serta diseminasi melalui media lokal dan nasional. Kegiatan ini sejalan dengan Sustainable Development Goals (SDGs), khususnya tujuan nomor 4 tentang pendidikan berkualitas dan tujuan nomor 10 tentang pengurangan ketimpangan sosial melalui penguatan kohesi sosial dan apresiasi terhadap keberagaman budaya.
Peningkatan Keterampilan Siswa SMKN 1 Ciomas Kabupaten Bogor Dalam Pengambilan Video Kreatif Menggunakan Drone Valianty Sariswara; Annory Langga’o
Loka Bhakti : Jurnal Pengabdian Ilmu Sosial dan Ilmu Budaya Vol 1 No 1 (2025): Loka Bhakti (Jurnal Pengabdian Ilmu Sosial dan Ilmu Budaya)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk meningkatkan keterampilan siswa SMKN 1 Ciomas Kabupaten Bogor dalam pengambilan video kreatif menggunakan drone. Dalam era digital saat ini, penggunaan teknologi drone semakin populer, terutama dalam bidang pendidikan dan media. Oleh karena itu, penting bagi siswa untuk menguasai keterampilan ini agar dapat bersaing di dunia kerja yang semakin kompetitif. Kegiatan pengabdian masyarakat ini melibatkan pelatihan langsung bagi siswa, di mana mereka diajarkan teknik dasar pengoperasian drone, pengambilan gambar, serta editing video. Metode yang digunakan dalam pelatihan ini adalah pendekatan praktis, di mana siswa diberikan kesempatan untuk langsung berlatih menggunakan drone di lapangan. Selain itu, materi pelatihan juga mencakup aspek keamanan dan etika dalam penggunaan drone. Dari hasil kuesioner yang diberikan kepada siswa peserta pembekalan sebagai bentuk pre-test dan post-test, hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam keterampilan siswa terkait pengambilan video. Siswa merasa tidak hanya mampu mengoperasikan drone dengan baik, tetapi juga merasa telah mampu menunjukkan kreativitas dalam menghasilkan konten video yang menarik. Kegiatan ini diharapkan dapat memberikan dampak positif bagi siswa, baik dalam aspek akademis maupun dalam persiapan mereka memasuki dunia kerja. Dengan demikian, pengabdian masyarakat ini tidak hanya berfokus pada peningkatan keterampilan teknis, tetapi juga membekali siswa dengan pengetahuan yang diperlukan untuk memanfaatkan teknologi modern secara efektif dan bertanggung jawab. Kegiatan ini diharapkan dapat menjadi model bagi sekolah-sekolah lain dalam mengimplementasikan pelatihan serupa di masa depan.
Co-Authors Ameilia Andriani Putri Asyam Hilmi Fawwaz Dyah Kristyowati Fadilla Widianto Heryandi supriadi Intan Tri Kusumaningtias Nadhira Afifah Resty Widya Kurniasari Satria Widodo, Jordy Tiara Puspanidra Valianty Sariswara