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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Journal of Management - Small and Medium Enterprises (SME's) Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi
Intan Tri Kusumaningtias
Universitas Pakuan
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Empowerment of Karang Taruna Cibubur Members to Increase Creativity Through Digital Video Optimization Training: Pemberdayaan Remaja Karang Taruna Cibubur Dalam Rangka Meningkatkan Kreativitas Melalui Pelatihan Optimalisasi Video Digital Adinugroho, Prasetyo; Trikusumaningtias, Intan; Permana, Restiawan
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21387

Abstract

As digital technology develops, everyone must have the skills to apply all existing technology. Nowadays, advances in internet technology, especially social media, are quite rapid in providing whatever information we need. Human resources who are skilled in optimizing social media are very necessary in every organization or company. In the East Jakarta area, specifically in Cibubur, there is Karang Taruna, a social institution that serves as a forum for young people to be creative and help empowering the community. On this occasion, Pakuan University collaborated with the organization of Karang Taruna Kelurahan Cibubur in digital video optimization training activities. Aims to improve the skills of Karang Taruna Kelurahan Cibubur members in using digital video for documentation and publication purposes by standardizing information about the institution's activities. So that the long-term goal of establishing cooperation with all existing stakeholders is effective, this training will be carried out in the period from December 2023 to March 2024. This community service activity runs smoothly, the beneficiaries hope that there will be similar activities but with different material. . The participants' enthusiasm in paying attention to the material presented, actively asking questions during the question-and-answer session, and demonstrating according to the resource person's directions proved that this activity was effective
PENGARUH GAYA BAHASA PENYIAR TERHADAP RATING RADIO SINAR MEGA SWARA FM (SMS) (Kasus Masyarakat Kp Cigadog Desa Tenjolaya Kecamatan Cicurug Kabupaten Sukabumi) Aptan Sependi; Dwi Rini Sovia Firdaus; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1806

Abstract

This study aims to determine Radio Sinar Mega Swara Fm Rating, find out the Influence of Broadcasting Languages,the pronunciation style of Radio Broadcaster,the Tone of Voice of Radio Broadcasters, and the Accentuation (emphasis on important words) Radio Broadcaster. This research usesSimple Linear Regression method and the Stimulus-organism-response (S-O-R) as the grand theory, using questionnaires to 51 respondents in the Cicurug subdistrict Sukabumi regency, precisely in Kp. Cigadog. The sampling technique uses Puposive Random Sampling, with correlation test. Validity test uses Pearson Product Moment formula and reliability test with Cronbach Alpha formula. While data processing uses IBM SPSS Statistics 20 and Microsoft Excel 2010. The results of simple linear regression equation in this study are as follows: Y = 6,305 + 0814X. Where Y is the radio rating of mega swara fm and X is the style of announcer language. The model means that every time an increas in the value of language style (X) will be followed by an increase in the radio rating (Y). Then it can be seen that from the variable X to the variable Y has an influence.  Keywords:Language Style, Announcer, Radio Rating.Chaer Abdul, A. L. (2010). Sociolinguistics:Perkenalan Awal. Jakarta: Rienika Cipta.Harley, P. (2006). Radio Penyiaran It's Not Just a Talk. Malang: Bayumedia Publishing.Irawan, S. (2008). Metode Penelitian:Suatu Teknik Penelitian Bidang Kesejahteraan Sosial dan Ilmu Sosial Lainnya. Bandung: Remaja Rosdakarya.Irwanto, d. (2002). Psikologi Umum. Jakarta: Total Grafika.Masduki. (2004). Menjadi Broadcaster Professional. Yogyakarta: Pustaka Popular LkiS.Morissan, M. (2008). Manajemen Media Penyiaran. Jakarta: Kencana Pranadamedia Group.Nurudin. (2007). Pengantar Komunikasi Massa. Jakarta: PT. Raja Grafindo Persada.Olii Hellena, L. H. (2013). Repoertase Radio dan Televisi Ed 2. Jakarta: Permata Puri Media.Rachmat, K. (2012). Komunikasi dan Regulasi Penyiaran. Jakarta: Kencana Prenada Media Group.Rahmawati Indah, D. R. (2011). Berkarier di Dunia Broadcast. Bekasi: Laskar Askara.Singarimbun Masri, S. E. (2012). Metode Penelitian Survei. Jakarta: LP3ES.Siregar Syopian, M. (2013). Statistik Parametrik Untuk Penelitian Kuantitatif. Jakarta: PT. Bumi Aksara.Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan RD. Bandung: Alfabeta.Sugiyono. (2014). Statistika Untuk Penyiaran. Bandung: Alfabet
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) Fahmi Indra Wajdi; Layung Paramesti Martha; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2513

Abstract

The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today.  Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.
ANALISIS PERTENTANGAN PANDANGAN ANTARA GENERASI X DENGAN GENERASI MILENIAL TENTANG BUDAYA POPULER (Studi Semiotika Roland Barthes Pada Film My Generation) Widia Ramadhanti; Dwi Rini Sovia Firdaus; Intan Trikusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4435

Abstract

This research aims to identify conflicting views between generation x figures with millennials in My Generation film that shows the dynamics of millennial life in the era of technological development and popular culture development interpreted through adegans and dialogues in adegans certain. This study uses a qualitative method with Roland Barthes's semiotic analysis which has the concepts of denotation, connotation and myth. Analysis of the whole adegan, six adegans have been taken that represent the conflicting views between x generation with millennial generation in the film my generation. The six adegans are analyzed through denotation and connotation and a myth appears in several adegans. The results of this study can be concluded that the conflict of views between generation x (as parents), and millennial generation (as children) towards popular culture, occurs because of differences in lifestyle and differences in the way in responding to the cycle of cultural movement.
Analysis of digital marketing strategies of the @merconmerahputih account on social media in enhancing brand awareness Prasetyo Adinugroho; Intan Tri Kusumaningtias
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.25928

Abstract

This study examines the effectiveness of digital marketing strategies in enhancing brand awareness through the social media accounts of @merconmerahputih. Adopting a qualitative case study approach, the research explores how the integration of the marketing mix contributes to building brand awareness across digital platforms. The findings demonstrate that the coordinated implementation of product, price, place, and promotion strategies effectively strengthens the three dimensions of brand awareness ; brand recognition, brand recall, and top-of-mind awareness, through consistent visual identity, interactive storytelling, and influencer-driven campaigns. Platform-specific strategies, including short-form videos and viral challenges on TikTok alongside visual storytelling and user-generated content on Instagram, generated substantial audience engagement and contributed to increased sales performance across multiple digital marketplaces. These findings highlight the importance of an integrated, platform-oriented digital marketing strategy in strengthening brand positioning and improving the competitiveness of SMEs in the digital economy. The study contributes to the growing literature on social media marketing by demonstrating how strategic integration across digital platforms can simultaneously enhance brand awareness and business performance. Keywords: Brand Awareness; Digital Marketing; SMEs; Social Media
The Influence of the Film “A Home for Alie” (2025) on the Formation of Moral Character in Adolescents Prasetyo Adinugroho; Intan Tri Kusumaningtias; Restiawan Permana
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 2 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i2.378

Abstract

Film as a mass medium plays a crucial role as an agent of moral value socialization, especially for adolescents who are in the critical phase of identity formation. This study aims to measure the influence of the film "Rumah untuk Alie" (2025) on the moral character development of adolescents at Yayasan Sih Pakarti, Jakarta. The film raises realistic issues of family bullying and the resilience of the main character, which has the potential to become a moral exemplar. The study uses a quantitative approach with a causal-associative design. The research sample consisted of 100 respondents who are wards of Yayasan Sih Pakarti. Data were collected through research instruments and analyzed using descriptive statistics and simple linear regression test with the help of SPSS version 26 software. The results show that there is a positive and significant influence between watching the film "Rumah untuk Alie" and the moral character development of adolescents (t-count value 4,642 > t-table 1,997. The correlation coefficient (r) of 0.439 indicates a moderate relationship category, with a determination coefficient of 19%, meaning that the film contributes 19% to moral character development, while the remaining 81% is influenced by external factors. The most dominant moral character dimensions formed are empathy and social concern, followed by responsibility and honesty. This study concludes that family drama films with strong moral narratives have the potential to be effective as moral learning media for adolescents, especially in fostering sensitivity to bullying cases.
PENGARUH KREDIBILITAS KONTEN BERITA REELS BERBASIS ARTIFICIAL INTELLIGENCE PADA AKUN INSTAGRAM @TVONE.AI TERHADAP TINGKAT KEPERCAYAAN FOLLOWER GEN-Z DI JAKARTA Irfan Agus Suryana; Dipo Krishyudi Ono; Intan Tri Kusumaningtias
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 8 (2026): Jurnal Riset Multidisiplin Edukasi (Agustus 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i8.2501

Abstract

This study aims to examine the influence of content credibility—specifically regarding AI-generated news content on the @tvone.ai Instagram Reels account—on the trust levels of Gen-Z followers in Jakarta. A quantitative approach utilizing a causal research design was employed. The study population consisted of all 24,500 @tvone.ai followers, with a sample of 100 respondents selected via purposive sampling based on the Taro Yamane formula. Data were collected using an online questionnaire featuring a 1–4 Likert scale. Results indicate that both content credibility (mean: 2.93) and trust levels (mean: 3.05) fall into the high category. The t-test yielded a calculated t-value of 15.275 (sig. <0.001), demonstrating a significant influence. The coefficient of determination (R² = 0.704) reveals that content credibility contributes 70.4% to the outcome, while the remaining 29.6% is influenced by other factors. This study confirms content credibility as a primary factor in building audience trust regarding AI-based news content on social media, while reinforcing the relevance of Network Society Theory and the concept of content credibility within contemporary digital communication.
Co-Authors Agustina, Muthia Annory Langga’o Aptan Sependi Diana Amaliasari Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Fahmi Indra Wajdi Heryandi supriadi Irfan Agus Suryana Layung Paramesti Martha PRASETYO ADI NUGROHO Prasetyo Adinugroho Prasetyo Adinugroho Restiawan Permana Suryani I.P. Puwa Widia Ramadhanti