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All Journal Jurnal Ekonomi Ekuitas: Jurnal Pendidikan Ekonomi JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi
Luh Erynayati
Fakultas Ekonomi Dan Bisnis Universitas Ngurah Rai, Bali, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Pilihan Konsumen Dalam Menggunakan Fitur Go-Food: Variabel Kegunaan Sebagai Moderator Luh Erynayati; Made Ayu Desy Geriadi; Ni Putu Yuliana Ria Sawitri
Jurnal Ekonomi Vol. 26 No. 1 (2021): March 2021
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v26i1.715

Abstract

The purpose of this study was to see the useful role in mediating the effect of choice on intention to use. This research was conducted at the Faculty of Economics and Business, Ngurah Rai University, located on Jalan Padma Penatih, Denpasar, Bali Province. The sample used in this study used a random sampling technique, where the respondents were students. The number of samples used was 100 people. The analysis technique used is the structural equation modelling (Structural Equation Modeling - SEM) based on the variant known as the Partial Least Square (PLS). The results showed that choice has a positive and significant effect on perceived benefits. The perceived usefulness has a positive and significant influence on the intention to use the Go-Food feature on the Gojek application. The choice of food variations has a positive and significant effect on the intention to use the Go-Food feature on the Gojek application. The perceived usefulness is able to mediate a positive and significant influence on the intention to use the Go-Food feature on the Gojek application.
Pengaruh Pandemi Covid-19 Terhadap Pariwisata Bali Nyoman Dwika Ayu Amrita; Made Mulia Handayani; Luh Erynayati
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.824

Abstract

Pandemi Covid-19 membawa dampak yang sangat signifikan terhadap semua aspek perekonomian termasuk pariwisata. Khusus untuk Provinsi Bali, dampak ini sangat terasa dan berpengaruh mengingat Bali merupakan destinasi pariwisata utama. Larangan bepergian dan ketakutan akan penyebaran virus membuat jumlah turis domestik dan turis asing menurun drastis. Penelitian ini menggunakan metode kualitatif. Penelitian ini menggunakan data sekunder dari berbagai literatur seperti buku, artikel, laman internet dan materi webinar untuk mengakses data dan informasi terkini terkait dampak pandemi Covid-19 terhadap pariwisata Bali. Upaya-upaya telah dilakukan untuk memulihkan semua tujuan wisata yang terkena dampak, termasuk program CHS (Cleanliness, Health, and Safety) dan meminimalkan kontak fisik (contactless) di semua proses bisnis di industri pariwisata, termasuk pembayaran. Dengan menggunakan teknologi finansial, pariwisata dapat menerapkan proses transaksi untuk mengurangi kontak dengan wisatawan.
Analysis of Tourism Product Innovation and Viral Marketing on Tourist Visiting Decisions in The New Normal Era Through Tourism Image in Bangli District Made Mulia Handayani; Nyoman Dwika Ayu Amrita; Made Ayu Desy Geriadi; Luh Erynayati; I Made Kartika
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48789

Abstract

Since the Covid-19 pandemic there has been a decline in the number of tourists to Bangli district, it is necessary to make an innovation so that the world of tourism in Bangli district can continue to develop. This study aims to determine the effect of tourism product innovation on tourism image, to determine the effect of viral marketing on tourism image, to determine the effect of tourism product innovation on visiting decisions, to determine the effect of viral marketing on visiting decisions and to determine the effect of tourism images on visiting decisions. The sample in this study amounted to 96 tourists. This study uses Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results in this study prove that tourism product innovation has a positive and significant effect on tourism image, viral marketing has a positive and significant effect on tourism image, product innovation has a positive and significant effect on visiting decisions, viral marketing has a positive and significant effect on visiting decisions, and tourism image. has a positive and significant effect on visiting decisions.
Bank Sampah Sebagai Alternatif Strategi Pengelolaan Sampah Berbasis Masyarakat di Desa Celuk Kecamatan Sukawati Kabupaten Gianyar Luh Erynayati; I Ketut Witarka Yudiata; Wayan Sumarkandia
Bhinneka Tunggal Ika : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 02 (2023): Bhinneka Tunggal Ika : Jurnal Pengabdian Kepada Masyarakat
Publisher : Rifa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sampah merupakan konsekuensi dari adanya kegiatan manusia yang begitu beragam. Setiap tahunnya, dapat dipastikan volume sampah akan selalu bertambah seiring dengan pola konsumerisme. Sehingga pengelolaan sampah merupakan permasalahan lingkungan yang sangat krusial. Berdasarkan observasi yang dilakukan adapun permasalahan mitra yaitu (1) Masih banyak masyarakat yang enggan untuk melakukan pemilahan sampah baik karena alasan waktu, malas, dan menganggap nilai ekonomis sampah sangat rendah ; (2) Masyarakat belum dilakukan pendekatan secara formal oleh perangkat desa tentang rencana pendirian Bank Sampah. Tujuan dilakukan Program Kemitraan Masyarakat (PKM) ini adalah secara umum bertujuan untuk memberikan sosialisasi dan edukasi terhadap masyarakat desa untuk dapat memilah sampah dan menjadikan Bank Sampah sebagai alternatif pengelolaan sampah di Desa Celuk, Kecamatan Sukawati, Kabupaten Gianyar. Untuk itu metode yang akan digunakan pada pelaksanaan PKM ini adalah metode sosialisasi dan edukasi tentang bagaimana pengelolaan sampah serta pemanfaatan bank sampah melalui partisipatif aktif dari masyarakat di Desa Celuk Kecamatan Sukawati Kabupaten Gianyar. Adapun luaran yang dihasilkan berupa artikel pengabdian pada jurnal, video pelaksanaan kegiatan, peningkatan partisipasi aktif masyarakat untuk terbiasa memilah sampah dan untuk kedepannya dapat memanfaatkan Bank Sampah secara optimal
Analysis of Tourism Product Innovation and Viral Marketing on Tourist Visiting Decisions in The New Normal Era Through Tourism Image in Bangli District Made Mulia Handayani; Nyoman Dwika Ayu Amrita; Made Ayu Desy Geriadi; Luh Erynayati; I Made Kartika
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48789

Abstract

Since the Covid-19 pandemic there has been a decline in the number of tourists to Bangli district, it is necessary to make an innovation so that the world of tourism in Bangli district can continue to develop. This study aims to determine the effect of tourism product innovation on tourism image, to determine the effect of viral marketing on tourism image, to determine the effect of tourism product innovation on visiting decisions, to determine the effect of viral marketing on visiting decisions and to determine the effect of tourism images on visiting decisions. The sample in this study amounted to 96 tourists. This study uses Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results in this study prove that tourism product innovation has a positive and significant effect on tourism image, viral marketing has a positive and significant effect on tourism image, product innovation has a positive and significant effect on visiting decisions, viral marketing has a positive and significant effect on visiting decisions, and tourism image. has a positive and significant effect on visiting decisions.
Co-Authors Geriadi, Made Ayu Desy Handayani, Made Mulia I Ketut Witarka Yudiata I Made Kartika Ni Putu Yuliana Ria Sawitri Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Wayan Sumarkandia