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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Ekuitas: Jurnal Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Nyoman Dwika Ayu Amrita
Ngurah Rai University
Economics, Econometrics & Finance Education Social Sciences

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Analysis of Tourism Product Innovation and Viral Marketing on Tourist Visiting Decisions in The New Normal Era Through Tourism Image in Bangli District Made Mulia Handayani; Nyoman Dwika Ayu Amrita; Made Ayu Desy Geriadi; Luh Erynayati; I Made Kartika
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48789

Abstract

Since the Covid-19 pandemic there has been a decline in the number of tourists to Bangli district, it is necessary to make an innovation so that the world of tourism in Bangli district can continue to develop. This study aims to determine the effect of tourism product innovation on tourism image, to determine the effect of viral marketing on tourism image, to determine the effect of tourism product innovation on visiting decisions, to determine the effect of viral marketing on visiting decisions and to determine the effect of tourism images on visiting decisions. The sample in this study amounted to 96 tourists. This study uses Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results in this study prove that tourism product innovation has a positive and significant effect on tourism image, viral marketing has a positive and significant effect on tourism image, product innovation has a positive and significant effect on visiting decisions, viral marketing has a positive and significant effect on visiting decisions, and tourism image. has a positive and significant effect on visiting decisions.
Analysis of Tourism Product Innovation and Viral Marketing on Tourist Visiting Decisions in The New Normal Era Through Tourism Image in Bangli District Made Mulia Handayani; Nyoman Dwika Ayu Amrita; Made Ayu Desy Geriadi; Luh Erynayati; I Made Kartika
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48789

Abstract

Since the Covid-19 pandemic there has been a decline in the number of tourists to Bangli district, it is necessary to make an innovation so that the world of tourism in Bangli district can continue to develop. This study aims to determine the effect of tourism product innovation on tourism image, to determine the effect of viral marketing on tourism image, to determine the effect of tourism product innovation on visiting decisions, to determine the effect of viral marketing on visiting decisions and to determine the effect of tourism images on visiting decisions. The sample in this study amounted to 96 tourists. This study uses Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results in this study prove that tourism product innovation has a positive and significant effect on tourism image, viral marketing has a positive and significant effect on tourism image, product innovation has a positive and significant effect on visiting decisions, viral marketing has a positive and significant effect on visiting decisions, and tourism image. has a positive and significant effect on visiting decisions.
Determinants of The Intention to Reuse E-Money in Generation Z Nyoman Dwika Ayu Amrita; Ni Ketut Sukanti; Made Ayu Desy Geriadi
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.228-234

Abstract

Non-cash money or electronic money (e-money) is a means of payment that has the characteristics of being issued on the basis of the value of money deposited first by the holder to the issuer, the value of money stored electronically in a medium such as a server or chip, used as a means of payment to merchants who are not the issuer of the electronic money and the value of electronic money deposited by the holder and managed by the issuer is not a deposit as referred to in the laws governing banking. This study aims to examine the intention to reuse e-money in generation Z in Denpasar City in terms of the perceived usefulness, perceived ease of use and perceived risk and to find out the influence of perceived usefulness, perceived ease of use and perceived risk on the intention to reuse e-money and to find out which of these three variables has the greatest influence on the intention to reuse e-money. The subjects were e-money users, with a sample of 110 people. The sample was determined using a non-probability sampling method, namely purposive sampling. This study uses quantitative methods with multiple linear regression data analysis techniques with data collection through interviews, documentation and questionnaires. The results of the data analysis showed that simultaneously and partially, the perceived usefulness, the perceived ease of use and the perceived risk influence to the intention of reusing e-money.
Antecedents of Trust and Its Consequences on Continuous Usage Intention E-Money Putu Gede Denny Herlambang; Nyoman Dwika Ayu Amrita; I Made Kartika; I Kadek Sara Mandiyasa
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.193-205

Abstract

This research is motivated by the development of technology in the field of information and communication which has an impact on the emergence of new innovations in terms of electronic payments. Non-cash money or electronic money (e-money) is a payment instrument that fulfills the elements, namely issued on the basis of the value of money deposited in advance by the holder to the issuer, the value of money is stored electronically in a medium such as a server or chip, used as a means of payment to merchants who are not the issuer of the electronic money and the value of electronic money deposited by the holder and managed by the issuer is not a deposit as referred to in the laws governing banking.The benefits and convenience offered by electronic money can influence the increase in users. When a product has benefits and convenience when used in everyday life, it is likely that the product will be used by the wider community. This study aims to explain the factors that influence trust and its consequences on continuous usage intention of e-money in Denpasar City in terms of perceived benefits, perceived convenience and perceived risk. Trust here acts as a mediating variable. The research sample was 100 people in Denpasar city. The research method used is quantitative method with PLS-based structural equation model analysis or SEM. This research shows that perceived benefits and perceived ease of use influence respondents confidence in using e-money continuously, while perceived risk does not show any influence on respondents confidence in their intention to use e-money continuously. Furthermore perceived benefits and perceived ese of use hav positive effect on the intention to continue using e-money, while perceived risk has no effect on the intention to use e-money continuously.
Co-Authors Geriadi, Made Ayu Desy Handayani, Made Mulia I Kadek Sara Mandiyasa I Made Kartika I Made Kartika Luh Erynayati Ni Ketut Sukanti Putu Gede Denny Herlambang