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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

Pola Komunikasi Organisasi Pengguna Paperless Office Di Institut Pemerintahan Dalam Negeri: Studi Deskriptif kualitatif Pengguna Paperless Office di IPDN Trias Pyrenia Iskandar
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2020): Januari 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i1.2187

Abstract

ABSTRAC Paperless office (PLO) was first predicted in the June 30 Business Week article in 1975, which says that office automation reduces the overall paper count, especially in routine activities such as data archiving. PLO is a new medium where it has advantages over the old media, which can provide interaction facilities between users that are textual, and visual, and penetrate the boundaries of space and time. The user of the paperless office at the Institute of Government of the Interior is the organization's communication because it binds the organizational unity that is behind the author's curiosity to examine the Paperless Office Pattern Of Communication In Ipdn. The method in this study using descriptive analytics aims to describe and analyze patterns of organizational communication that occurs in applying paperless office The results of this study is that in using paperless office. Communication patterns both from the bottom and bottom and up are not too formal because each user can comment on each other like using social media, in the dissemination of information such as content memo patterned communication Y, Curgas content is patterned circle communication and expression content is stellar patterned communication. However, in using this PLO there are communication barriers such as human resources, leadership, and accostumed in using technology.
POLA KOMUNIKASI PADA AKUN TWITTER @schcampus SEBAGAI MEDIA INFORMASI PENDIDIKAN Winne Wardiani; Iskandar, Trias Pyrenia
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Januari 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i1.7970

Abstract

ABSTRACT The presence of the @schcampus account undoubtedly becomes one of the social media platforms that significantly helps students in searching for information related to the world of campus education. In the process of exchanging educational information on the @schcampus account, it certainly has a different communication pattern. This research employs a qualitative method with a virtual ethnography research approach, which is considered feasible by the researcher to comprehensively observe the messages conveyed by @schcampus on Twitter. The communication pattern that occurs on the @schcampus base is quite interactive, ranging from diverse types of confessions ("menfess"), the use of casual language that provides flexibility for @schcampus followers, to various feedback from netizens.   Keywords: Communication Patterns, Education, Information Media, Twitter.
STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KECIL GALLERAJ BANDUNG DALAM MENINGKATKAN DAYA SAING USAHA KECIL DI ERA DIGITAL Yanti Susilawati Tresnawati; Iskandar, Trias Pyrenia
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.6778

Abstract

The COVID-19 pandemic has created quite a crucial problem for small business actors. These problems are in the form of hampered distribution of materials including, difficulty in finding raw materials, difficulty in the capital, hampered production, and declining sales. One of the Small Business actors affected by the sale is the Rajut Galleraj business. Galleraj focuses on the existence of product sales to be able to compete amid dynamic conditions in the new average era. To be able to maintain the market with a different strategy. However, along with the intense competition for buying and selling online, the researcher wants to analyze how the Integrated Marketing Communication strategy at MSME Galleraj. The specific objectives of this study are to 1. Map and describe the Integrated Marketing Communication Strategy at Galleraj in New Normal Competition 2. To analyze the development of the Integrated Marketing Communication (IMC) Strategy in online media. Keywords: Small Business, Survival, Online Marketing.