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All Journal Riset Manajemen dan Akuntansi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Jurnal USAHA Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research
Salim Siregar
Universitas Singaperbangsa Karawang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Almana : Jurnal Manajemen dan Bisnis

 1 
The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying Putri Dwi Fazrin; Salim Siregar
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.984 KB) | DOI: 10.36555/almana.v5i3.1640

Abstract

Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying. Based on Karawang Central Statistics Agency, there is a change in people’s behavior, seen by the increase in average consumption per year. Merche Karawang Central Plaza makes good use of the phenomenon by creating a stimulus through the store atmosphere that can affect the positive emotion of consumers to impulse buying. This research aims to know, analyze, and explain the influence of store atmosphere on positive emotion, the influence of positive emotion on impulse buying, and the influence of store atmosphere on impulse buying at Merche Karawang Central Plaza Store. The method is quantitative, with the transaction in Merche Karawang Central Plaza store over the past year as the population and 116 respondents through the sloven’s formula, the research uses a technical path analysis. This result is store atmosphere influences positive emotions. Also, positive emotion influences impulse buying, and the store atmosphere influences impulse buying. Positive emotion does not mediate the relationship between store atmosphere and impulse buying.
The Influence of Brand Image and Lifestyle on Purchase Decisions Putri Jamila; Salim Siregar
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.196 KB) | DOI: 10.36555/almana.v6i1.1647

Abstract

In recent years, a growing sector in the food and beverage industry is coffee shops. Of the many culinary businesses, coffee shops are currently the prima donna. At this time, coffee shops have become a phenomenon that affects the lifestyle of the Indonesian people. So this research was conducted to obtain empirical evidence and find clarity on the phenomenon and conclusions about the influence of Brand Image and Lifestyle variables on the Purchase Decision of Starbucks Coffee Jababeka Cikarang. This research was conducted using descriptive and verification methods, namely knowing, explaining, and analyzing. The sample in this study was 100 respondents, where respondents were selected using the accidental sampling method. There is a correlation between Brand Image and Lifestyle of 0.634, meaning that Brand Image and Lifestyle have a relationship with solid criteria. There is a partial influence between Brand Image on the Purchase Decision of Starbucks Coffee Jababeka Cikarang. There is a simultaneous influence between Brand Image and Lifestyle on the Purchase Decision of Starbucks Coffee Jababeka Cikarang of 0.562 or 56.2%, while the remaining 43.8% is influenced by variables not examined.
Co-Authors Agung Apriyadi Ahmad Zaelani Ananda Nabilaturrahmah Anjani, Regina Febiola Apriyadi, Agung Armando, Riko Batu, Reminta Lumban Bram Indra Dian Hakip Nurdiansyah dillah, Tasya sasa Efrian Fardani Fajar Ramadhan, Fajar Fardani, Efrian Febrianto, Dani Helfi, Yudi Hernina Melinda Irfan Aji Wiranata Kevin Refauzi Mellyani, Astrid Puspita Muhammad Rizqi Shihab Mulyajati, Rahmanto Munjir, Fhaisal Haris Muslihat, Asep Putri Dwi Fazrin Putri Jamila Raden Aditya Kristamtomo Putra Rahmadhani, Sahrul Fizky Regie Ardiansa Regina Febiola Anjani Ricky Adrianto Satria Wibowo Rizki Amelia Savrila Sekar Alifia Wibowo Wiwik Handayani