Garuda - Garba Rujukan Digital

PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUK FASHION DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATOR (Survei Konsumen Pada Jejaring Sosial) Yoebrilianti, Anggit
Jurnal Manajemen Vol 8, No 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Fashion promotional product sales in social networks can not be ascertained the influence on consumer buying interest, as well as with the lifestyles of everyday consumers to the products offered , are able to increase or even decrease the sales promotions on buying interest .The purpose of this study was to determine the effect of sales promotions on buying interest lifestyle fashion products as a moderator variable. Promotional sales is one way to increase consumer buying interest as well as the presence of a moderator variable lifestyle can increase or decrease consumers' interest in buying fashion products through social networking.The study was conducted using quantitative methods . Quantitative method is a scientific approach to managerial decision making and economics . The goal is to present a structured overview , factual and accurate information on the facts, properties, and relationships between variables in the study and further analy statistically for later obtained a conclusion . The statistical test using t test and will partially determine whether the sales promotion through social networks influence consumer buying interest is significant or not . And with the consumptive lifestyle that consumers can have an impact on sales promotion and increasing beragaman consumers to buy.The result is a big influence for sales promotions on buying interest shown by the 50.3 % figure . Furthermore, the presence of lifestyle variables as moderator variables can increase sales promotions and buying interest at 66 % . While the influence of other variables outside the study by 34 %. From the research results obtained is sales promotion and positive influence on consumer buying interest partially through social networking . And lifestyle as a moderator variable can increase sales promotion and consumer buying interest .Keywords: Sales Promotion, Lifestyle and Interests Buy

The Effect of The Role of Marketing Communications and Primary Service Quality on Customer Satisfaction of Developed HRD on The Account Representative (AR) Anggit Yoebrilianti Kayubiyanto; Ardy Nugroho
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

This study takes the title of a study on the effect of marketing communication and excellent service quality on customer satisfaction of customer HRDs at the BPJS Ketenagakerjaan Account Representative (AR) Serang Branch Office. Marketing communication is a communication activity that seeks to combine advertising with other marketing communication tools such as Advertising, Public Relationship, Direct Selling, Promotion, Personal Selling. In addition, factors that can affect customer satisfaction are the quality of service that is owned by the company. The quality of the assessment services includes reliability, responsiveness, assurance, empathy. The purpose of the study was to determine the effect of the Role of Marketing Communications and Primary Service Quality on Customer Satisfaction. This study uses quantitative methods and sampling in this study using purposive sampling method, totaling 150 companies in the Platinum & Gold category from a total population of 574 company HRDs. The results showed that from the results of multiple linear analyses, there was a significant influence between the independent variables of Marketing Communication and Service Quality on the dependent variable, namely Customer Satisfaction of the customer of HRD. From the results of the t-test, it is found that Marketing Communication has a positive and significant effect on customer satisfaction and Service Quality has a positive and significant effect on customer satisfaction.

PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUK FASHION DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATOR (Survei Konsumen Pada Jejaring Sosial) Anggit Yoebrilianti
Jurnal Manajemen Vol. 8 No. 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Fashion promotional product sales in social networks can not be ascertained the influence on consumer buying interest, as well as with the lifestyles of everyday consumers to the products offered , are able to increase or even decrease the sales promotions on buying interest .The purpose of this study was to determine the effect of sales promotions on buying interest lifestyle fashion products as a moderator variable. Promotional sales is one way to increase consumer buying interest as well as the presence of a moderator variable lifestyle can increase or decrease consumers' interest in buying fashion products through social networking.The study was conducted using quantitative methods . Quantitative method is a scientific approach to managerial decision making and economics . The goal is to present a structured overview , factual and accurate information on the facts, properties, and relationships between variables in the study and further analy statistically for later obtained a conclusion . The statistical test using t test and will partially determine whether the sales promotion through social networks influence consumer buying interest is significant or not . And with the consumptive lifestyle that consumers can have an impact on sales promotion and increasing beragaman consumers to buy.The result is a big influence for sales promotions on buying interest shown by the 50.3 % figure . Furthermore, the presence of lifestyle variables as moderator variables can increase sales promotions and buying interest at 66 % . While the influence of other variables outside the study by 34 %. From the research results obtained is sales promotion and positive influence on consumer buying interest partially through social networking . And lifestyle as a moderator variable can increase sales promotion and consumer buying interest .Keywords: Sales Promotion, Lifestyle and Interests Buy

M-Payment and Covid-19: Understanding the Determinants of Consumers Adopting and Recommending Digital Payment System Anggit Yoebrilianti; Nurhayani Nurhayani; Khairul Ikhsan
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.6614

This study aims to analyze the adoption of m-payment in Indonesia during pandemic Covid-19 using the technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT), particularly to examine its impact on intention to recommend. The population in this study is users of digital payment from several applications such as GoPay, OVO, Dana, Linkaja, and Shopeepay. The research sample was taken using purposive sampling technique with a minimum of 125 respondents. A total of 213 questionnaires was obtained from the respondent of m-payment users in Jakarta, Tanggerang, Bandung and Serang. Using PLS-SEM, it is found that usefulness, ease of use, visibility and security affect intention to use m-payment, with relative advantage has no significant effect on intention to use. In addition, intention to recommend m-payment is influenced by intention to use.

PENGARUH KEMUDAHAN PENGGUNAAN DAN KEAMANAN TERHADAP NIAT PENGGUNAAN DAN DAMPAKNYA PADA NIAT MEREKOMENDASIKAN SISTEM M-PAYMENT DI MASA PANDEMI COVID-19 anggit Yoebrilianti; Nurhayani Nurhyani
EKONOMI KEUANGAN DAN BISNIS Vol 6, No 2 (2021): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Penelitian ini bertujuan untuk menganalisis dan menguji kemudahan penggunaan dan faktor keamanan terhadap niat penggunaan dan menguji dampaknya terhadap niat merekomendasikan penggunaan layanan m-payment di Indonesia khususnya pada Kota Serang, Provinsi Banten. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh pengguna layanan pembayaran m-payment di Kota Serang yang menggunakan aplikasi Go-Pay, Ovo dan Dana. Sampel penelitian diambil dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan melakukan penyebaran kuesioner secara daring (online) sehingga didapatkan data sebanyak 190 responden. Data diolah dengan menggunakan teknik analisis partial leats square structural equation modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa kemudahan penggunaan dan keamanan berpengaruh positif dan signifikan terhadap niat penggunaan layana m-payment. Penelitian ini juga menemukan pengaruh yang signifikan dari niat penggunaan terhadap niat merekomendasikan layana m-payment.

Kepemimpinan Transformasional, Budaya Organisasi, Dan Motivasi Kerja: Dampaknya Pada Kinerja Pegawai Sektor Publik Nafiudin; Andari Andari; Anggit Yoebrilianti; Khadifa Puspa Ayu Pratiwi
Jurnal Akuntansi Manajemen (JAKMEN) Vol. 3 No. 1 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jakmen.v3i1.8906

This research aims to determine the influence of transformational leadership, organizational culture and work motivation on the performance of public sector employees. This research method uses quantitative methods with a population of 70 employees of the Serang Regency Communications, Informatics, Encryption and Statistics Service. The sampling technique in this research is a saturated sample. Saturated sampling is a sampling technique when all members of the population are sampled. The data sources obtained in this research were through observation, questionnaires and library research. Data analysis techniques were processed using the SPSS V.25 program. The results of this research were obtained using hypothesis testing which was carried out with a partial test (t test). The results show that, (1) transformational leadership has a positive and significant effect on employee performance. (2) Organizational culture has a significant negative effect on employee performance. (3) Work motivation has a positive and significant effect on employee performance

PENGARUH STRATEGI PEMASARAN, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA KOMODITAS BATU ANDESIT DI PT. BUMISEDIMEN TRASHINDOTAMA Anggit Yoebrilianti; Adi Darmawan
Sains Manajemen: Jurnal Manajemen Unsera Vol. 11 No. 2 (2025): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v11i2.11791

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran terhadap kepusan pelanggan, pengaruh kualits pelayanan terhadap kepuasan pelanggan, pengaruh kualitas produk terhadap kepuasan pelanggan, dan pengaruh strategi pemasaran, kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan. Metode penelitian ini yaitu kuantitatif dengan mengolah data primer melalui kuesioner yang diberikan kepada pelanggan PT. Bumisedimen Trashindotama. Sampel yang digunakan adalah sampel jenuh sebanyak 91 responden. Alat analisis pada penelitian ini menggunakan bantuan IBM SPSS versi 22. Metode analisis yang digunakan yaitu analisis regresi, uji asumsi klasik (uji multikolinieritas, uji heteroskedastisitas, uji normalitas). Hasil uji t menunjukkan bahwa strategi pemasaran berpengaruh terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan dan kualitas produk berpengaruh terhadap kepuasan pelanggan. Hasil uji F menunjukkan bahwa strategi pemasaran, kualitas pelayanan dan kualitas produk sama-sama berpengaruh terhadap kepuasan pelanggan. Kata Kunci: Strategi Pemasaran, Kualitas Pelayanan, Kualitas Produk dan Kepuasan Pelanggan. ABSTRACT This research aims to determine the influence of marketing strategy on customer satisfaction, the effect of service quality on customer satisfaction, the effect of product quality on customer satisfaction, and the effect of marketing strategy, service quality and product quality on customer satisfaction. This research method is quantitative by processing primary data through questionnaires given to customers of PT. Bumisedimen Trashindotama. The sample used is a saturated sample of 91 respondents. The analysis tool in this study uses the assistance of IBM SPSS version 22. The analysis method used is regression analysis, classical assumption test (multicollinearity test, heteroscedasticity test, normality test). The results of the t test show that marketing strategy affects customer satisfaction, service quality affects customer satisfaction and product quality affects customer satisfaction. The results of the F test show that marketing strategy, service quality and product quality all affect customer satisfaction Keywords: Marketing Strategy, Service Quality, Product Quality and Customer Satisfaction.

THE EFFECT OF PAYLATER FEATURE, PERCEIVED EASE OF USE, AND FOMO ON IMPULSE BUYING DECISIONS ON THE SHOPEE APPLICATION AMONG THE BANTEN COMMUNITY: Shopee Paylater, Ease of Use, FOMO, Impulse Purchase Anggit Yoebrilianti; Wulan Puspitasari; Nafiudin
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of Paylater features, the perception of ease of use, and Fear of Missing Out (FOMO) on impulse purchase decisions on the Shopee application in the Banten community. The study used a quantitative approach with a survey method of 100 respondents selected through purposive sampling techniques. Data was collected using an online questionnaire and analyzed with Structural Equation Modeling (SEM) based on Partial Least Square (PLS) using SmartPLS 4.0 software. The results showed that simultaneously, the three independent variables had an influence of 52.5% on impulse purchase decisions with an R-Square value of 0.525. Partially, the results of the analysis showed that the Shopee Paylater feature did not have a significant effect directly on impulse purchase decisions (t = 1.116; p = 0.132). In contrast, the perception of ease of use had a significant effect (t = 2.032; p = 0.021), and FOMO had the most significant influence on impulse purchase decisions (t = 9.411; p = 0.000). These findings indicate that psychological factors and perceptions of ease of use of the platform are more dominant driving impulse buying behaviors compared to digital credit features

Pengaruh Perceived Value dan Brand Personality terhadap Brand Switching Pengguna E-Wallet di Kota Cilegon Melalui Loyalitas sebagai Variabel Intervening Anggit Yoebrilianti; Fandy Putra Pratama
Sains Manajemen: Jurnal Manajemen Unsera Vol. 11 No. 1 (2025): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v11i1.11056

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived value dan Brand Personality terhadap loyalitas melalui Brand Switching pada pengguna e-wallet Cilegon. Metode penelitian yang digunakan yaitu metode kuantitatif. Populasinya adalah masyarakat yang pernah menggunakan e-wallet dikota Cilegon minimal satu kali. Teknik yang digunakan dalam pengambilan sampel adalah Nonprobility sampling meliputi Purposive Sampling. sampel yang diambil representatif (mewakili) untuk penelitian ini maka jumlah yang diambil 110 responden. Teknik pengumpulan data yang dilakukan adalah berupa Angket (Kuisioner). Dalam penelitian ini, Software IBM SPPS STATISTIC version 29.0 yang akan digunakan untuk analisis data. Penelitian ini memperoleh hasil berupa, (1) Perceived value berpengaruh terhadap Loyalitas dengan hasil (0,422). (2) Brand Personality berpengaruh terhadap loyalitas dengan hasil (0,455). (3) loyalitas berpengaruh terhadap Brand Switching dengan hasil (0,645). (4) Perveived value berpengaruh terhadap Brand Switching dengan hasil (0,418). (5) Brand personality berpengaruh terhadap Brand switching dengan hasil (-0,711). (6) Perceived value memiliki pengaruh terhadap Brand switching melalui Loyalitas (0,69) (7) Loyalitas mampu memediasi variabel Brand personality terhadap variabel Brand switching (-0,418). Kata Kunci : Perceived value, Brand personaity, Loyalitas, Brand switching

PENGARUH PERCEIVED VALUE DAN BRAND PERSONALITY TERHADAP BRAND SWITCHING PENGGUNA E-WALLET DI KOTA CILEGON MELALUI LOYALITAS SEBAGAI VARIABEL INTERVENING Anggit Yoebrilianti
Sains Manajemen: Jurnal Manajemen Unsera Vol. 12 No. 1 (2026): Sains Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/mzyfpy43

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived value dan Brand Personality terhadap loyalitas melalui Brand Switching pada pengguna e-wallet Cilegon. Metode penelitian yang digunakan yaitu metode kuantitatif. Populasinya adalah masyarakat yang pernah menggunakan e-wallet dikota Cilegon minimal satu kali. Teknik yang digunakan dalam pengambilan sampel adalah Nonprobility sampling meliputi Purposive Sampling. sampel yang diambil representatif (mewakili) untuk penelitian ini maka jumlah yang diambil 110 responden. Teknik pengumpulan data yang dilakukan adalah berupa Angket (Kuisioner). Dalam penelitian ini, Software IBM SPPS STATISTIC version 29.0 yang akan digunakan untuk analisis data. Penelitian ini memperoleh hasil berupa, (1) Perceived value berpengaruh terhadap Loyalitas dengan hasil (0,422). (2) Brand Personality berpengaruh terhadap loyalitas dengan hasil (0,455). (3) loyalitas berpengaruh terhadap Brand Switching dengan hasil (0,645). (4) Perveived value berpengaruh terhadap Brand Switching dengan hasil (0,418). (5) Brand personality berpengaruh terhadap Brand switching dengan hasil (-0,711). (6) Perceived value memiliki pengaruh terhadap Brand switching melalui Loyalitas (0,69) (7) Loyalitas mampu memediasi variabel Brand personality terhadap variabel Brand switching (-0,418). Kata Kunci : Perceived value, Brand personaity, Loyalitas, Brand switching

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search