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PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUK FASHION DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATOR (Survei Konsumen Pada Jejaring Sosial) Yoebrilianti, Anggit
Jurnal Manajemen Vol 8, No 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Fashion promotional product sales in social networks can not be ascertained the influence on consumer buying interest, as well as with the lifestyles of everyday consumers to the products offered , are able to increase or even decrease the sales promotions on buying interest .The purpose of this study was to determine the effect of sales promotions on buying interest lifestyle fashion products as a moderator variable. Promotional sales is one way to increase consumer buying interest as well as the presence of a moderator variable lifestyle can increase or decrease consumers' interest in buying fashion products through social networking.The study was conducted using quantitative methods . Quantitative method is a scientific approach to managerial decision making and economics . The goal is to present a structured overview , factual and accurate information on the facts, properties, and relationships between variables in the study and further analy statistically for later obtained a conclusion . The statistical test using t test and will partially determine whether the sales promotion through social networks influence consumer buying interest is significant or not . And with the consumptive lifestyle that consumers can have an impact on sales promotion and increasing beragaman consumers to buy.The result is a big influence for sales promotions on buying interest shown by the 50.3 % figure . Furthermore, the presence of lifestyle variables as moderator variables can increase sales promotions and buying interest at 66 % . While the influence of other variables outside the study by 34 %. From the research results obtained is sales promotion and positive influence on consumer buying interest partially through social networking . And lifestyle as a moderator variable can increase sales promotion and consumer buying interest .Keywords: Sales Promotion, Lifestyle and Interests Buy

The Effect of The Role of Marketing Communications and Primary Service Quality on Customer Satisfaction of Developed HRD on The Account Representative (AR) Anggit Yoebrilianti Kayubiyanto; Ardy Nugroho
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

This study takes the title of a study on the effect of marketing communication and excellent service quality on customer satisfaction of customer HRDs at the BPJS Ketenagakerjaan Account Representative (AR) Serang Branch Office. Marketing communication is a communication activity that seeks to combine advertising with other marketing communication tools such as Advertising, Public Relationship, Direct Selling, Promotion, Personal Selling. In addition, factors that can affect customer satisfaction are the quality of service that is owned by the company. The quality of the assessment services includes reliability, responsiveness, assurance, empathy. The purpose of the study was to determine the effect of the Role of Marketing Communications and Primary Service Quality on Customer Satisfaction. This study uses quantitative methods and sampling in this study using purposive sampling method, totaling 150 companies in the Platinum & Gold category from a total population of 574 company HRDs. The results showed that from the results of multiple linear analyses, there was a significant influence between the independent variables of Marketing Communication and Service Quality on the dependent variable, namely Customer Satisfaction of the customer of HRD. From the results of the t-test, it is found that Marketing Communication has a positive and significant effect on customer satisfaction and Service Quality has a positive and significant effect on customer satisfaction.

PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUK FASHION DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATOR (Survei Konsumen Pada Jejaring Sosial) Anggit Yoebrilianti
Jurnal Manajemen Vol. 8 No. 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Fashion promotional product sales in social networks can not be ascertained the influence on consumer buying interest, as well as with the lifestyles of everyday consumers to the products offered , are able to increase or even decrease the sales promotions on buying interest .The purpose of this study was to determine the effect of sales promotions on buying interest lifestyle fashion products as a moderator variable. Promotional sales is one way to increase consumer buying interest as well as the presence of a moderator variable lifestyle can increase or decrease consumers' interest in buying fashion products through social networking.The study was conducted using quantitative methods . Quantitative method is a scientific approach to managerial decision making and economics . The goal is to present a structured overview , factual and accurate information on the facts, properties, and relationships between variables in the study and further analy statistically for later obtained a conclusion . The statistical test using t test and will partially determine whether the sales promotion through social networks influence consumer buying interest is significant or not . And with the consumptive lifestyle that consumers can have an impact on sales promotion and increasing beragaman consumers to buy.The result is a big influence for sales promotions on buying interest shown by the 50.3 % figure . Furthermore, the presence of lifestyle variables as moderator variables can increase sales promotions and buying interest at 66 % . While the influence of other variables outside the study by 34 %. From the research results obtained is sales promotion and positive influence on consumer buying interest partially through social networking . And lifestyle as a moderator variable can increase sales promotion and consumer buying interest .Keywords: Sales Promotion, Lifestyle and Interests Buy

M-Payment and Covid-19: Understanding the Determinants of Consumers Adopting and Recommending Digital Payment System Anggit Yoebrilianti; Nurhayani Nurhayani; Khairul Ikhsan
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.6614

This study aims to analyze the adoption of m-payment in Indonesia during pandemic Covid-19 using the technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT), particularly to examine its impact on intention to recommend. The population in this study is users of digital payment from several applications such as GoPay, OVO, Dana, Linkaja, and Shopeepay. The research sample was taken using purposive sampling technique with a minimum of 125 respondents. A total of 213 questionnaires was obtained from the respondent of m-payment users in Jakarta, Tanggerang, Bandung and Serang. Using PLS-SEM, it is found that usefulness, ease of use, visibility and security affect intention to use m-payment, with relative advantage has no significant effect on intention to use. In addition, intention to recommend m-payment is influenced by intention to use.

PENGARUH KEMUDAHAN PENGGUNAAN DAN KEAMANAN TERHADAP NIAT PENGGUNAAN DAN DAMPAKNYA PADA NIAT MEREKOMENDASIKAN SISTEM M-PAYMENT DI MASA PANDEMI COVID-19 anggit Yoebrilianti; Nurhayani Nurhyani
EKONOMI KEUANGAN DAN BISNIS Vol 6, No 2 (2021): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Penelitian ini bertujuan untuk menganalisis dan menguji kemudahan penggunaan dan faktor keamanan terhadap niat penggunaan dan menguji dampaknya terhadap niat merekomendasikan penggunaan layanan m-payment di Indonesia khususnya pada Kota Serang, Provinsi Banten. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh pengguna layanan pembayaran m-payment di Kota Serang yang menggunakan aplikasi Go-Pay, Ovo dan Dana. Sampel penelitian diambil dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan melakukan penyebaran kuesioner secara daring (online) sehingga didapatkan data sebanyak 190 responden. Data diolah dengan menggunakan teknik analisis partial leats square structural equation modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa kemudahan penggunaan dan keamanan berpengaruh positif dan signifikan terhadap niat penggunaan layana m-payment. Penelitian ini juga menemukan pengaruh yang signifikan dari niat penggunaan terhadap niat merekomendasikan layana m-payment.

Kepemimpinan Transformasional, Budaya Organisasi, Dan Motivasi Kerja: Dampaknya Pada Kinerja Pegawai Sektor Publik Nafiudin; Andari Andari; Anggit Yoebrilianti; Khadifa Puspa Ayu Pratiwi
Jurnal Akuntansi Manajemen (JAKMEN) Vol. 3 No. 1 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jakmen.v3i1.8906

This research aims to determine the influence of transformational leadership, organizational culture and work motivation on the performance of public sector employees. This research method uses quantitative methods with a population of 70 employees of the Serang Regency Communications, Informatics, Encryption and Statistics Service. The sampling technique in this research is a saturated sample. Saturated sampling is a sampling technique when all members of the population are sampled. The data sources obtained in this research were through observation, questionnaires and library research. Data analysis techniques were processed using the SPSS V.25 program. The results of this research were obtained using hypothesis testing which was carried out with a partial test (t test). The results show that, (1) transformational leadership has a positive and significant effect on employee performance. (2) Organizational culture has a significant negative effect on employee performance. (3) Work motivation has a positive and significant effect on employee performance

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