Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis
Lismawati Kerta Febrina
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EFFECT OF MARKETING MIX ON TOURIST SATISFACTION AND LOYALTY IN TOURIST AREA OF BONO TELUK MERANTI PELALAWAN REGENCY Lismawati Kerta Febrina; Sri Kartikowati; Jahrizal Jahrizal
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 1 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i1.254

Abstract

The study was conducted in the Bono Bay Area of ​​Meranti Bay, Pelalawan Regency. The aim is to find out the direct effect of the Marketing Mix on Tourist Satisfaction and Loyalty. This study took a sample of 145 people. The variables used are the dimensions of Marketing Mix, Tourist Satisfaction and Loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the SmartPLS 3.2.8 program The results showed that partially there was an effect of Product, Price, Place, Promotion, People, Process, Psychical evidence on Tourist Satisfaction. and there is the influence of tourist satisfaction on tourist loyalty. The higher the satisfaction that is owned by consumers, the loyalty of tourists is increasing.
Co-Authors Jahrizal Sri Kartikowati