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All Journal EKONOMIS : Journal of Economics and Business Jurnal Manajemen dan Bisnis International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Hermanto Hermanto
Institut Teknologi Dan Bisnis Indragiri
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen dan Bisnis

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THE EFFECT OF PROMOTION AND QUALITY OF SERVICE ON MOTORCYCLE CONSUMER SATISFACTION (CASE STUDY OF STIE INDRAGIRI) Hermanto Hermanto; Walmi Sholihat; Astarman Astarman
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.398

Abstract

This research was conducted at the Indragiri Rengat School of Economics, especially students who use motorbikes. The purpose of this study was to determine the effect of promotion and service quality on motorcycle consumer satisfaction (case study of STIE Indragiri students). With the number of samples used as many as 94 respondents. Data processing using the IBM SPSS Statistic 21 program. The results of the study can be concluded that: (1) Promotion partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (2) Service quality partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (3) Promotion and service quality simultaneously affect motorcycle consumer satisfaction (case study of STIE Indragiri students). The influence of the Promotion and Service Quality variables on the consumer satisfaction variable is very strong, with a contribution of 86%, while the other variables not examined are 14%.
THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED ​​BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT Roky Apriansyah; Hermanto Hermanto; Yusnedi Yusnedi; Warnadi Warnadi; Suwaji Suwaji
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.475

Abstract

This research was conducted on Small and Medium Enterprises in Rengat District. The purpose of this study was to determine the effect of promotion on purchasing decisions mediated by buying interest in Small and Medium Enterprises in Rengat District. With the number of samples used as many as 98 respondents. Data processing using IBM SPSS Statistic 21 program. The results of this study indicate that: (1) Promotion has a positive effect on Purchase Interest. (2) Promotion has a positive effect on purchasing decisions. (3) Purchase intention has a positive effect on purchasing decisions. (4) Promotion has an effect on purchasing decisions mediated by buying interest.
Co-Authors Abdul Hairudin Albetris, Albetris Astarman, Astarman Corrina, Fatti Deci Ririen Fikri, Khusnul Fitria Ningsih Heriasman, Heriasman Raja Marwan Indra Saputra Roky Apriansyah Roky Apriansyah Roky Apriansyah Suwaji Suwaji Triyono, Aris Walmi Sholihat Warnadi, Warnadi YUDA REMOFA Yudha Remofa Yudha Remofa Yusnedi, Yusnedi