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Syahriah Sari
Politeknik Negeri Ujung Pandang
Social Sciences

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PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE PRODUK WARDAH PADA MAHASISWA POLITEKNIK NEGERI UJUNG PANDANG Siti Raihanah; Syahriah Sari; Ahmadi Usman
Journal of Business Administration (JBA) Vol 1, No 2 (2021): Desember 2021
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.647 KB) | DOI: 10.31963/jba.v1i2.3006

Abstract

This study aims to determine the effect of brand ambassador of brand image of wardah products used by students of Politeknik Negeri Ujung Pandang. The problem of this study is that some students feel wardah’s brand ambassadors have not influenced them to use the wardah products. The study is conducted in Politeknik Negeri Ujung Pandang. Based on purposive sampling method, a total number of sample is 83 students of business administration department. Interviews and questionnaire was used to get the data of this study. This study showed that brand ambassador impact significantly brand image of wardah products for students of business administration department. The determination coefficient of this study is 0,36% meaning that the percentage of brand ambassador affects brand image at 36%, while 74% of brand image are influenced by other variables.
PENGARUH CELEBERITY ENDORSER TERHADAP BUYING DECISION PRODUK MS GLOW PADA MAHASISWI POLITEKNIK NEGERI UJUNG PANDANG Nuraliyah Azizah Harfa; Dian Pane; Syahriah Sari
Journal of Business Administration (JBA) Vol 3, No 1 (2023): Juni 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i1.4208

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) Persepsi Mahasiswi Politeknik Negeri Ujung Pandang terhadap celebrity endorser pada produk MS Glow, 2) buying decision produk MS Glow pada mahasiswi Politeknik Negeri Ujung Pandang, 3) pengaruh celebrity endorser terhadap buying decision produk MS Glow pada mahasiswi Politeknik Negeri Ujung Pandang. Teknik penarikan sampel yang digunakan adalah teknik stratified purposive sampling. Adapun teknik pengumpulan data yang digunakan yaitu penyebaran kuesioner dan wawancara. Analisis data yang digunakan yaitu analisis kuantitatif dengan menggunakan tiga analisis yaitu analisis regresi linier sederhana, koefisien determinasi (R2), dan uji hipotesis (uji T). Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan bahwa: (1) Persepsi mahasiswi Politeknik Negeri Ujung Pandang terhadap celebrity endorser berada pada kategori “baik”. (2) Persepsi mahasiswi Politeknik Negeri Ujung Pandang terhadap buying decision produk MS Glow berada pada kategori baik. (3) Celebrity endorser berpengaruh signifikan terhadap buying decision produk MS Glow pada Mahasiswi Politeknik Negeri Ujung Pandang dengan berkontribusi sebesar 28,3%.
PERANCANGAN SISTEM INFORMASI PENJUALAN BERBASIS WEBSITE PADA DIVISI PERCETAKAN CV MEDIA ONE MART MAKASSAR Adisha Ramdani Safitri; Andi Nur Inayatul Zahra; Amiruddin Amiruddin; Syahriah Sari
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4410

Abstract

This research aimed to determine: 1) the design of a web-based sales information system in the Printing Division of CV Media One Mart Makassar; 2) customer perceptions of the web-based sales information system in the Printing Division of CV Media One Mart Makassar. The issue examined in this study was the digital marketing (Facebook, Instagram, Tokopedia, and Shopee) utilized in the Printing Division of CV Media One Mart Makassar, which was not managed properly. The method used in this study was the waterfall method, consisting of: 1) requirement analysis; 2) design; 3) implementation; 4) verification; 5) maintenance. Data collection techniques employed were questionnaires and interviews. The data analysis technique used was quantitative data analysis. The result of this research indicated that: 1) The design of the web-based sales information system was created using a Content Management System (CMS) through the stages of planning, visualization, designing the interface, and integrating separate elements into a cohesive whole; 2) Customer perceptions of the web-based sales information system were categorized as "strongly agree" for utilization.
PENGARUH PERSEDIAAN BARANG DAGANG DAN KETEPATAN WAKTU PENEGIRIMAN PADA CV. ALLEGRA NUSANTARA Nur Fadilla; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4738

Abstract

 This Research aims to determine,: 1) customer perceptions of the inventory of goods at CV. Allegra Nusantara 2) Customer perception of the timeliness of delivery at CV. Allegra Nusantara 3) Customer perception of sales volume at CV. Allegra Nusantara. 4) The effect of inventory of goods on sales volume 5) Effect of Timeliness on Sales Volume at CV. Allegra Nusantara 6) Effect of inventory of goods and timeliness of delivery at CV. Allegra Nusantara. This study uses a quantitative approach with questionnaire data collection methods and interviews. The sample in this study amounted to 80 respondents taken from 406 population with the proposive sampling method and the slovin formula. Data analysis was carried out by multiple linear regression analysis using SPSS Version 16.
PENGARUH E-COMMERCE SHOPEE DAN KREATIVITAS MAHASISWA TERHADAP MINAT BERWIRAUSAHA ONLINE MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI UJUNG PANDANG Nurul Athifah Dalif; Ahmadi Usman; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4851

Abstract

This research is aimed find out students' perceptions of the students' creativity that must be possessed in online entrepreneurship, find out students' perceptions of online entrepreneurial intention, find out the effect of shopee e-commerce toward students' online entrepreneurial intention partially, find out the effect of students’ creativity toward students' online entrepreneurial intention partially, find out the effect of shopee e-commerce and students’ creativity toward students' online entrepreneurial intention simultaneously. The population of this research were students of the Department of Business Administration, the State Polytechnic of Ujung Pandang who had completed entrepreneurship course and used shopee   e-commerce with total of 399 students. In this research, the sampling technique used was purposive sampling and the calculation based of the slovin’s formula, which resulted 200 students as sample. This research data was obtained from distributing online questionnaires. The data gathered obtained is then processed and analyzed by using SPSS Statistics version 25 by conducting validity and reliability tests, descriptive statistical analysis, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of this research showed that: 1) students' perceptions of shopee e-commerce in online entrepreneurship is in the good category; 2) students' perceptions of the students' creativity that must be possessed in online entrepreneurship is in the high category; 3) students' perceptions of online entrepreneurial intention is in the high category; 4) shopee e-commerce partially had an effect on online entrepreneurial intention; 5) student creativity had no effect on online entrepreneurial intention; 6) shopee e-commerce and student creativity simultaneously had an effect on online entrepreneurial intention.
Co-Authors Adisha Ramdani Safitri Ahmadi Usman Amiruddin Amiruddin Andi Nur Inayatul Zahra Dian Pane Nur Fadilla Nuraliyah Azizah Harfa Nurul Athifah Dalif Syamsul Arifin