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All Journal International Conference on Law, Business and Governance (ICon-LBG) JURNAL PERSPEKTIF BISNIS Journal of Business Administration (JBA) Proceedings of The International Conference on Social and Islamic Studies
Dian Pane
Politeknik Negeri Ujung Pandang
Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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TECHNOPRENEURSHIP DAN DROP-SHIPPING TINJAUANPERSPEKTIF RISIKO INVESTASI DAN PERSEDIAAN Pane, Dian
JURNAL PERSPEKTIF BISNIS Vol 1, No 2 (2013)
Publisher : JURNAL PERSPEKTIF BISNIS

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Abstract

The purpose of this theoretical study is to examine the theoretical basis of Technopreneurship in drop-shipping which compared with the theory of traditional distribution channels as well as linkages with the theory of supply chain management and inventory investment risk perspective. Furthermore, an analysis of the number of the previous research and then be concluded that drop-shipping at level of e-tailer to be breakthrough in the distribution channel for its used in blackberry messenger applications encourage entrepreneurship desires even though with the limited capital. Ease of running business with a lower risk than conventional channels made the drop-shipping as an alternative business option based technology by using the smartphone.Keywords: Technopreneurship, Drop-shipping, E-Tailer, RisikoInvestasidanPersediaan, Blackberry Messenger.
ANALYSIS OF LIBRARIANS INTERPERSONAL COMMUNICATION AT B.J HABIBIE LIBRARY Wahyuni Amin; Dian Pane
International Conference on Social and Islamic Studies Proceedings of the International Conference on Social and Islamic Studies (SIS) 2021
Publisher : International Conference on Social and Islamic Studies

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Abstract

This research was conducted at the B.J Habibie Library of Politeknik Negeri Ujung Pandang. The problem that occurs in this research are the library staff (librarian) has been seen implementing unsuitable interpersonal communication such as not applying nonverbal communication i.eg expressions and eye contact to students (the librarians) and not trying to build communication with students. This study aims to determine how is the interpersonal communication of staff (librarian) at the B.J Habibie Library. This type of research is descriptive with a population of 6,635 and the sample is drawn using the Slovin`s method of 99 respondents. Then the data was collected through a questionnaire with a simple random sampling technique. From the results of the validity test of this study, it shows that there are 2 invalid indicators, namely the indicator of accepting input and appreciating, while the reliability test is 0.862. The results of the research that have been carried out show that during this pandemic the frequency of student visits to the library is 1-3 times a month and is dominated by grade 3 who come from the D3 Study Programe at Politeknik Negeri Ujung Pandang. Then the results of data analysis using quantitative analysis show that almost the indicators are in the good category, there is 1 very good indicator, namely equality. However, there are also indicators that have a fairly good category value with a large frequency, namely familiarity, willingness to cooperate and eye contact.
Brand Awareness Strategy: Role of Blackberry Messenger(Case in Sumber Tiket Murah Travel: PIN 2144C41F) Dian Pane; Baroroh Lestari
International Conference On Law, Business and Governance (ICon-LBG) Vol 1 (2013): 1st ICon-LBG
Publisher : UBL

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Abstract

The purposes of this research is to explore the role of Blackberry Messenger (BBM) as one of marketingcommunication`s tool by analyzing Sumber Tiket Murah travel strategy in advertising its brand. BBM belongs toBlackberry Smartphone application and nowdays recently used as mobile sales promotion. The level of brandawareness is the output based on four stages e.g recognition, recall, top of mind, brand dominance. It used aqualitative approach using a written interview to gather information through 10 (ten) informants as the sample.The stages of data analysis were followed by data collection and subsequent data reduction which wasimplemented to present the data and drawing conclusions. Particular attention was given to analyze the role ofBBM as one of the marketing communication which expressed through BBM and also as shown in the qualitativeresearch interview.The analysis concludes that there were four main conclusions. The result from the interview showed that theinformants were aware about Sumber Tiket Murah as a travel agent provides the cheapest price for airline ticketstheir purchased. They also stated that Sumber Tiket Murah was proper to referenced to colleagues or friends.Moreover, the results also indicate that they found ticket information from other agents (eg. MMBC, TerminalTiket and others). But another informants were also loyal to Sumber Tiket Murah. It was because Sumber TiketMurah have some uniqueness, such as trustworthy, always provide cheaper tickets, discount prices, salepromotion by quiz, and can perform other transactions besides selling airlines ticket.Based on this research Sumber Tiket Murah has reached the stage brand recall. The travel experience showsthat maintaining consumers more difficult than look for new customers. Although informants stated they awareabout Sumber Tiket Murah travel because of its uniqueness, but Sumber Tiket Murah has not become thedominant brand among informants yet. Therefore, Sumber Tiket Murah need to have unique characteristics thatare spesific, such as providing souvenirs from various regions in Indonesia. Otherwise, Sumber Tiket Murah mustbe able to maintain uniqueness that already exist today. Moreover, by expanding the lines of business, it willincrease brand awareness of Sumber Tiket Murah.
PERANAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN PADA PT SEMEN TONASA Sumatriani Sumatriani; Dian Pane; Nurhasana Kamaruddin
Journal of Business Administration (JBA) Vol 1, No 1 (2021): Juni 2021
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.865 KB) | DOI: 10.31963/jba.v1i1.2677

Abstract

Penelitian ini dilakukan pada masyarakat sekitar pabrik PT Semen Tonasa, yakni Desa Biring Ere, Kecamatan Bungoro, Kabupaten Pangkajene dan Kepulauan yang dipilih dengan menggunakan teknik purposive sampling sehingga menghasilkan sampel sebanyak 97 responden. Permasalahan pada penelitian ini yakni kegiatan operasional pabrik dan truk perusahaan mengeluarkan debu yang beterbangan di udara dan menempel di rumah-rumah masyarakat, sehingga hal tersebut mengotori lingkungan dan menyebabkan pencemaran udara dan dapat berdampak buruk pada kesehatan seperti penyakit pernafasan. Selain itu, aksi unjuk rasa pada Oktober 2019 silam merupakan bentuk kekecewaan masyarakat yang tuntutannya ketika audiensi belum ditanggapi. Karena itu, penelitian ini bertujuan untuk, 1) mengetahui persepsi masyarakat terhadap implementasi corporate social responsibility pada PT Semen Tonasa; 2) mengetahui persepsi masyarakat terhadap reputasi perusahaan pada PT Semen Tonasa; 3) mengetahui pengaruh implementasi corporate social responsibility terhadap reputasi perusahaan pada PT Semen Tonasa. Pengumpulan data dilakukan dengan kuesioner yang valid dan reliabel. Hasil analisis statistik deskriptif diperoleh bahwa nilai variabel implementasi corporate social responsibility sebesar 4,06 dan reputasi perusahaan sebesar 4,01 yang masing-masing berada pada kategori baik. Hasil analisis statistik inferensial menunjukkan bahwa implementasi corporate social responsibility berpengaruh signifikan dan positif terhadap reputasi perusahaan pada PT. Semen Tonasa.
PENGARUH GREEN MARKETING TERHADAP MINAT BELI PRODUK AVOSKIN (STUDI KASUS PADA FOLLOWERS AKUN TWITTER @AVOSKINBEAUTY) Irma Sari Gani; Dian Pane; Farida Amansyah
Journal of Business Administration (JBA) Vol 2, No 2 (2022): Desember 2022
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v2i2.3776

Abstract

This research was conducted on followers of @avoskinbeauty twitter account. This research aimed to find out the effect of green marketing on buying interest in Avoskin products on the followers of @avoskinbeauty twitter account. The type of research used was associative research. Sampling technique used was stratified purposive sampling. Data collection techniques were carried out using questionnaires distributed to 100 followers of @avoskinbeauty twitter account. The data obtained were analyzed using simple linear regression analysis, coefficient of determination and t-test with the help of SPSS 25.0 program. The results of this research indicated that green marketing had a positive and significant effect on buying interest in Avoskin products on followers of @avoskinbeauty twitter account. Green marketing contributes 28.3% in influencing the buying interest of followers of the @avoskinbeauty twitter account towards Avoskin products.
PENGARUH CELEBERITY ENDORSER TERHADAP BUYING DECISION PRODUK MS GLOW PADA MAHASISWI POLITEKNIK NEGERI UJUNG PANDANG Nuraliyah Azizah Harfa; Dian Pane; Syahriah Sari
Journal of Business Administration (JBA) Vol 3, No 1 (2023): Juni 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i1.4208

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) Persepsi Mahasiswi Politeknik Negeri Ujung Pandang terhadap celebrity endorser pada produk MS Glow, 2) buying decision produk MS Glow pada mahasiswi Politeknik Negeri Ujung Pandang, 3) pengaruh celebrity endorser terhadap buying decision produk MS Glow pada mahasiswi Politeknik Negeri Ujung Pandang. Teknik penarikan sampel yang digunakan adalah teknik stratified purposive sampling. Adapun teknik pengumpulan data yang digunakan yaitu penyebaran kuesioner dan wawancara. Analisis data yang digunakan yaitu analisis kuantitatif dengan menggunakan tiga analisis yaitu analisis regresi linier sederhana, koefisien determinasi (R2), dan uji hipotesis (uji T). Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan bahwa: (1) Persepsi mahasiswi Politeknik Negeri Ujung Pandang terhadap celebrity endorser berada pada kategori “baik”. (2) Persepsi mahasiswi Politeknik Negeri Ujung Pandang terhadap buying decision produk MS Glow berada pada kategori baik. (3) Celebrity endorser berpengaruh signifikan terhadap buying decision produk MS Glow pada Mahasiswi Politeknik Negeri Ujung Pandang dengan berkontribusi sebesar 28,3%.
PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ROTI CARMEL PADA PT PINRANG PANTAI INDAH KOTA MAKASSAR Maulana Tri Adi; Dian Pane; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4748

Abstract

This research is motivated by the development of increasingly competitive businesses, one of the industries that is currently developing is the bread industry. One reason is people's interest in consuming bread as a means of preventing hunger. Carmel bread produced by PT Pinrang Pantai Indah is a company that was only founded in 2020. But, is able to compete with other companies that produce bread. One of the factors to be able to survive in business competition is to create products that consumers can remember and recognize or are known as brand awareness, this will influence purchasing decisions made by consumers.This research aims to determine 1) consumer perceptions of brand awareness Carmel Bread, 2) consumer perceptions of factors influencing purchasing decisions for Carmel Bread, 3) influence brand awareness on the decision to purchase Carmel Bread. This research used a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study consisted of 90 respondents taken by using the method purposive sampling. Data analysis was carried out using simple linear regression analysis using SPSS version 16 for windows.The results of this research indicated that 1) consumer perceptions of brand awareness Carmel Bread are good, 2) consumer perceptions of the factors that influence purchasing decisions for Carmel Bread are good, 3) brand awareness influence the decision to purchase Carmel Bread. The coefficient of determination for this research is 0.601 or 60.1% and the remaining 39.9% comes from other variables outside of this research.
Co-Authors Ahmadi Usman Baroroh Lestari Farida Amansyah Irma Sari Gani Maulana Tri Adi Nuraliyah Azizah Harfa Nurhasana Kamaruddin Sumatriani, Sumatriani Syahriah Sari Wahyuni Amin