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PELATIHAN PERENCANAAN PARTISIPATIF BAGI MASYARAKAT DALAM RANGKA PEMANFAATAN DANA DESA YANG EFEKTIF DAN EFISIEN DI DESA SEJARO SAKTI Dessy Adriani; Fachrurozi Sjarkowie; Amruzie Minha; Idham Alamsyah; M. Yazid
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): April 2020
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (767.689 KB) | DOI: 10.24071/aa.v3i1.2949

Abstract

ROBUSTA COFFEE MARKETING EFFICIENCY ANALYSIS IN PASEMAH AIR KERUH DISTRICT, EMPAT LAWANG REGENCY Fadmawaty Fadmawaty; Amruzi Minha; Desi Aryani
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.9908

Abstract

Pasemah Air Keruh District is one of the biggest Robusta coffee-producing areas in Empat Lawang Regency. This research aims to (1) determine the channels and marketing functions; (2) determine the structure, conduct, and performance of the market. Sampling methods used were snowball and simple random sampling. The data analysis methods used were (1) descriptive analysis to explain the channels and marketing functions; (2) structure, conduct, and performance analysis to explain marketing efficiency based on surveys, observations, and interviews using a questionnaire. The results showed that there are two marketing channels, (1) coffee farmers - village collecting traders - district collecting traders - wholesalers - exporters; (2) coffee farmers - retailers - consumers. The marketing functions are not fully carried out by marketing agencies. The market structure is oligopsony. The market conduct shows that price is dominated by middlemen, limited market information, and the absence of government policy on coffee prices. The market performance shows high marketing margins, an uneven margin distribution, low farmers’ share, and a low K/B ratio. It means that coffee marketing is inefficient. The government should make policies that encourage the coffee sector to become a large- scale business, such as making regulations, expanding access to capital, domestic and export market networks.