Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) INTELEKTIUM Journal of Innovative and Creativity
Andi Muhammad Rudhan
STIE Tunas Nusantara
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Gaya Belajar dengan Pendekatan Preferensi Sensori sebagai Pengembangan Kapasitas Guru dalam Mengajar Mutmainah Mutmainah; Andi Muhammad Rudhan
INTELEKTIUM Vol 2 No 1 (2021): INTELEKTIUM
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/int.v2i1.343

Abstract

Selain mengukur karakteristik awal siswa, memetakan alur pengajaran yang tepat juga perlu dilakukan. Karakteristik peserta didik merupakan faktor yang harus diperhatikan dalam memilih media pembelajaran. Faktor-faktor tersebut antara lain jumlah siswa dan latar belakang sosial untuk menentukan pemberian contoh di media; dalam hal ini termasuk gaya belajar. Penelitian ini bertujuan untuk memberikan strategi pengembangan kapasitas guru khususnya dalam menyampaikan materi sesuai dengan preferensi indera siswa. Wawancara semi terstruktur diterapkan kepada informan untuk memperoleh informasi penting dan mengembangkan hal-hal yang perlu diketahui untuk memperkaya penelitian ini. Hasil penelitian menunjukkan bahwa 20%-30% siswa cenderung memiliki modalitas auditori, 40% visual, dan 30-40% kinestetik. Namun yang menjadi perhatian adalah kesadaran guru yang belum memahami pentingnya menyampaikan pembelajaran sesuai dengan modalitas gaya belajar anak sesuai dengan preferensi inderanya. Dalam penelitian ini, peneliti menggunakan ISO: 21001/2018 (sistem manajemen mutu) sebagai acuan dan langkah strategis untuk pengembangan kapasitas guru.
Rise of AI: Transforming Data Analytics in Marketing Strategies Mohamad Sajili; Lintang Anis Bena Kinanti; Andi Muhammad Rudhan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10179

Abstract

This study investigates the transformative impact of AI technology and data analytics on marketing strategies within PT. Lautan Luas Tbk, a leading chemical distribution and manufacturing company. Through a quantitative research design, employing random sampling of 100 consumers and utilizing Smart PLS for analysis, the study examines the relationships between AI Technology Implementation, Data Quality and Availability, Analytical Capabilities, and Marketing Performance. The findings reveal significant direct effects, indicating that both AI Technology Implementation and Data Quality and Availability positively influence Analytical Capabilities and Marketing Performance. Moreover, significant indirect effects highlight the mediating role of Analytical Capabilities in the relationship between AI Technology Implementation / Data Quality and Availability and Marketing Performance. These results underscore the critical importance of adopting advanced data analytics and AI technologies, as well as ensuring data quality and availability, in enhancing marketing performance. The implications suggest that investments in AI technology integration and data management practices are essential for driving effective marketing strategies and achieving sustainable business growth in the competitive landscape of the chemical industry.
Analisis Pengaruh Electronic Word of Mouth (EWOM) dalam Mempengaruhi Keputusan Berkunjung ke Dinoland Garut Taofik Hidayat; Andi Muhammad Rudhan; Lisna Rindiani
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7067

Abstract

Rapid developments in digital technology have made information about tourist destinations more accessible to the public, one of which is through Electronic Word of Mouth (EWOM). This study aims to analyse the influence of EWOM on the decision to visit Dinoland Garut. This study uses a quantitative approach with descriptive and associative methods. The population in this study was visitors to Dinoland Garut, with sampling techniques using incidental non-probability sampling. The number of samples used was 68 respondents, selected based on specific criteria. Data was collected through questionnaires distributed directly to visitors who had visited Dinoland. The results showed that there was a significant influence between EWOM and the decision to visit. Good information management through digital platforms can increase visitor interest, thereby increasing the decision to visit. The implication of this study is that tourism destination managers need to utilise EWOM as a marketing strategy to increase the number of visitors and improve the image of tourism destinations in the public eye.
Co-Authors Lintang Anis Bena Kinanti Lisna Rindiani Mohamad Sajili Mutmainah Mutmainah Taofik Hidayat