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All Journal Journal of Economic, Bussines and Accounting (COSTING) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Aksara: Jurnal Ilmu Pendidikan Nonformal
Mohamad Sajili
Universitas Paramadina
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Manajemen Pada Pembelajaran Praktikum di Era Pandemi (Studi Kasus Pada Matakuliah Fotografi) Mohamad Sajili
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 2 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i2.707

Abstract

Pada kondisi pandemi, banyak situasi dan perencanaan yang harus diadaptasi dengan beragam ketentuan dan regulasi, begitu pula dalam bidang penyelenggaraan pendidikan dan pembelajaran. Hal ini tentu menjadi salah satu kendala yang dihadapi dalam pembelajaran terutama dalam matakuliah yang bersifat praktikum. Tujuan penelitian ini adalah untuk melakukan analisis pada efektivitas pembelajaran praktikum matakuliah Fotografi melalui komparasi hasil karya mahasiswa. Metode penelitian yang digunakan bersifat deskriptif kualitatif. Hasil penelitian menunjukkan karya foto yang dibuat kebanyakan tidak menggunakan teknik fotografi yang benar, komposisi yang tepat dan masih kurangnya pemahaman dalam mengatur pencahayaan (exposure), sehingga foto terlalu terang (over exposure) atau sebaliknya terlalu gelap (under exposure). In pandemic conditions, many situations and plans must be adapted to various provisions and regulations, as well as in the field of education and learning. This is certainly one of the obstacles faced in learning, especially in practical subjects. The purpose of this study was to analyze the effectiveness of practicum learning in the Photography course through a comparison of student work. The research method used is descriptive qualitative. The results of the research show that most of the photos that are made do not use the right photography techniques, the right composition and there is still a lack of understanding in adjusting the exposure, so that the photo is too bright (over exposure) or otherwise too dark (under exposure).
Tinjauan Kualitas Karya Visual, Tema dan Kreativitas Mahasiswa dalam Pembelajaran Fotografi di Masa Pandemi Ida Susanti; Ayoeningsih Dyah Woelandhary; Mohamad Sajili
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 8, No 2 (2022): May 2022
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.8.2.953-962.2022

Abstract

Pada kondisi pandemic, banyak situasi dan perencanaan yang harus diadaptasi dengan beragam ketentuan dan regulasi, begitu pula dalam bidang penyelenggaraan pendidikan dan pembelajaran, dikeluarkan yang berupaya untuk meminimalisir pergerakan masif virus untuk menular kepada manusia dan membawa dampak kematian. Akibat pembatasan pergerakan aktivitas manusia/mobilisasi tersebut maka dampak yang terjadi pada aspek dunia pendidikan adalah tidak adanya rekomendasiuntuk melakukan pembelajaran dengan metode tatap muka yang bersifat berinteraksi secara langsung antara guru, dosen atau disebut fasilitator dengan murid atau siswanya. Hasil kuisioner dari aspek visual yang ditemukan pada karya mahasiwa, dimana mayoritas merasakan adanya penurunan kualitas pada perkuliahan online. Hal ini dirasakan akibat dari peserta yang tidak leluasa melakukan eksplorasi di luar ruangan karena kondisi pandemic. Begitupula terkait dengan keterbatasan eksplorasi objek apakah ada penurunan secara kualitas foto. Hasil karya foto yang dibuat kebanyakan tidak menggunakan teknik fotografi yang benar, komposisi yang tepat dan masih kurangnya pemahaman dalam mengatur pencahayaan (exposure), sehingga foto terlalu terang (over exposure) atau sebaliknya terlalu gelap (under exposure). Hal ini menjadi koreksi dan merupakan bagian dari evaluasi kedepannya untuk dapat diberikan pemahaman yang lebih mendalam hingga dapat dipahami oleh semua mahasiswa juga pihak penyelenggara pendidikan, khususnya Universitas Paramadina dalam situasi pandemic dan pembelajaran online.
Analisis Theory of Planned Behavior pada Perilaku Anti-Korupsi Mahasiswa Universitas Paramadina Adrian Wijanarko; Mohamad Sajili
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1148

Abstract

This study aims to analyze the impact of counseling actions by Paramadina University students on changes in people s attitudes and behavior towards anti-corruption behavior. The research method used is descriptive qualitative and quantitative methods. The sample in this study were 107 respondents. The results of the research to foster people s attitudes and behavior are measured using three indicators, namely the variable behavior belief, normative belief, and control belief. The measurement results obtained on the belief behavior variable were 83.7 percent. Meanwhile, the normative belief variable indicator is 32.5 percent, and the belief control variable is 50 percent. So that the counseling action carried out to the community can run effectively and sustainably.
Analisis Dampak Covid-19 terhadap Perilaku Konsumen Generasi Milenial dalam Menggunakan Aplikasi Dompet Digital Iyus Wiadi; Mohamad Sajili
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1213

Abstract

This research discusses the impact of the Covid-19 pandemic on consumer behavior in using digital wallets as a digital payment method in transactions. The purpose of this study is to determine consumer behavior for quick and unplanned purchases (impulse purchases) depending on the product campaign and payment method used. The research method uses a qualitative descriptive method. The results of the study show that Covid-19 leads to an increase in shopping behavior when using digital wallets. In addition, changes have occurred due to the demands and needs of the digital era as well as changes in the new culture from traditional payments to electronic payments. The four factors, namely cultural, social, personal, and psychological factors influence changes in consumer behavior in using digital wallets for daily transactions.
Unlocking Purchase Preferences: Harnessing Psychographic Segmentation, Promotion and Location Strategies Miko Andi Wardana; Adi Masliardi; Nur Afifah; Mohamad Sajili; Hasti Pramesti Kusnara
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.624

Abstract

This research examines the impact of Psychographic Segmentation, Promotion, and Location on consumers' Purchase Decisions. Data were collected through an online questionnaire distributed to 90 respondents who had visited hotels in Denpasar, Bali. Statistical techniques such as validity and reliability tests, correlation analysis, and multiple regression analysis were employed for data analysis. The findings indicate that Psychographic Segmentation significantly influences Purchase Decisions. Categorizing buyers based on psychological traits, lifestyle, and values plays a crucial role in shaping consumer preferences and motivations. Promotion also has a significant impact on Purchase Decisions, as effective promotional strategies create awareness and persuade target customers. Additionally, the Location of a business emerges as a critical factor, with strategic placement influencing customers' buying decisions. The regression analysis reveals that Psychographic Segmentation, Promotion, and Location collectively explain approximately 75.1% of the variance in Purchase Decisions. However, it is important to note that factors beyond the study's scope, such as product quality, pricing, brand reputation, and customer service, may also influence purchase decisions. These insights provide valuable guidance for businesses in developing targeted marketing strategies to enhance their competitive advantage. Understanding consumers' psychographic profiles, implementing effective promotions, and strategically locating operations can significantly influence Purchase Decisions, leading to increased sales and overall business success. Future research could explore additional variables to gain a more comprehensive understanding of consumer behavior in purchase decisions.
Sustainable Marketing Strategies And The Influence Of Environmental Factors On Consumer Purchase Intention: The Role Of Environmental Awareness Intervention Miska Irani Tarigan; Mohamad Sajili; Juarsa Badri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3923

Abstract

In the dynamic landscape of contemporary business, the adoption of sustainable marketing practices is imperative for companies seeking to harmonize economic goals with environmental responsibility. This research investigates the interplay between sustainable marketing strategies, environmental factors, and consumer behavior within the operational framework of PT AKR Corporindo Tbk in Medan. The study explores direct and indirect relationships to discern the impact of marketing strategies and environmental factors on both consumer awareness and purchasing decisions. While marketing strategies significantly influence consumer purchases, the role of environmental factors in shaping consumer behavior is more nuanced. The study emphasizes the importance of aligning marketing initiatives with consumer values and recognizing the mediating role of environmental awareness in influencing purchasing decisions. These findings contribute valuable insights for businesses operating in logistics, energy distribution, and trading, offering a comprehensive understanding of the complex dynamics at the intersection of sustainable practices and consumer preferences.
Rise of AI: Transforming Data Analytics in Marketing Strategies Mohamad Sajili; Lintang Anis Bena Kinanti; Andi Muhammad Rudhan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10179

Abstract

This study investigates the transformative impact of AI technology and data analytics on marketing strategies within PT. Lautan Luas Tbk, a leading chemical distribution and manufacturing company. Through a quantitative research design, employing random sampling of 100 consumers and utilizing Smart PLS for analysis, the study examines the relationships between AI Technology Implementation, Data Quality and Availability, Analytical Capabilities, and Marketing Performance. The findings reveal significant direct effects, indicating that both AI Technology Implementation and Data Quality and Availability positively influence Analytical Capabilities and Marketing Performance. Moreover, significant indirect effects highlight the mediating role of Analytical Capabilities in the relationship between AI Technology Implementation / Data Quality and Availability and Marketing Performance. These results underscore the critical importance of adopting advanced data analytics and AI technologies, as well as ensuring data quality and availability, in enhancing marketing performance. The implications suggest that investments in AI technology integration and data management practices are essential for driving effective marketing strategies and achieving sustainable business growth in the competitive landscape of the chemical industry.
MARKETING IN THE AGE OF AI: HARNESSING TECHNOLOGY TO UNDERSTAND CONSUMER BEHAVIOR Miko Andi Wardana; Mohamad Sajili; Helendra Helendra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14284

Abstract

The integration of artificial intelligence (AI) in marketing has significantly altered how businesses understand and interact with consumers. This study aims to explore how AI can enhance consumer behavior analysis and optimize marketing strategies through advanced predictive and personalization technologies. Employing a qualitative approach, data were collected through semi-structured interviews with marketing professionals and secondary data from industry reports. Thematic analysis was used to analyze findings, revealing that AI enables marketers to predict consumer needs, segment audiences more effectively, and provide highly personalized interactions. The results indicate that AI-driven personalization not only increases customer engagement but also fosters long-term loyalty. Furthermore, this research highlights the need for ethical considerations in AI use, such as data privacy, to maintain consumer trust. These findings offer valuable insights for businesses aiming to leverage AI for more effective and consumer-centered marketing strategies. Future research is suggested to examine the ethical implications of AI in marketing across diverse industries.
Co-Authors Adi Masliardi Adrian Wijanarko Andi Muhammad Rudhan Ayoeningsih Dyah Wulandhary Badri, Juarsa Hasti Pramesti Kusnara Helendra Helendra Ida Susanti Iyus Wiadi Lintang Anis Bena Kinanti Nur Afifah Tarigan, Miska Irani Wardana, Miko Andi