Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Jurnal Empirika EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Pengabdian West Science Jurnal Generasi Tarbiyah: Jurnal Pendidikan Islam
Nadia Puspita
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Konten Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Minat Beli Kuliner Melalui Kepercayaan Sebagai Variabel Intervening (Studi Kasus Pada Followers Instagram @bangkafoodbang): Studi Kasus Pada Followers Instagram @bangkafoodbang Nadia Puspita
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 4 (2024): Agustus 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i4.326

Abstract

This study aims to analyze the effect of content marketing and electronic word of mouth (e-wom) on culinary purchase intention through trust as an intervening variable on @bangkafoodbang Instagram followers. The method used in this research is descriptive quantitative with data collection involving 100 respondents of @bangkafoodbang Instagram followers with purposive sampling through distributing questionnaires. This research uses Structural Equation Model-Partial Least Square (SEM-PLS) with SMARTPLS 3.2.9 software. The results showed that marketing content and electronic word of mouth have a positive and significant direct effect on trust. Content marketing and electronic word of mouth also have a direct positive and significant effect on purchase intention. In addition, the indirect test results show that content marketing and electronic word of mouth have a positive and significant effect on purchase intention when mediated by trust.
ANALISIS DAN EVALUASI MEDIA E- LEARNING DALAM PEMBELAJARAN PENDIDIKAN AGAMA ISLAM Puspita, Nadia
Jurnal Generasi Tarbiyah: Jurnal Pendidikan Islam Vol. 2 No. 2 (2023): Edisi Oktober
Publisher : Institut Syekh Abdul Halim Hasan Binjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59342/jgt.v2i2.335

Abstract

The Internet can be used as a way to transfer knowledge from teacher to student. Elearning is one of learning media which uses internet. The purpose of this research is to describe and analyze: (1) the learning planning; (2) the learning process; (3) the learning evaluation; (4) the learning process results of Islamic Education learning with e-learning. This research uses qualitative approach and descriptive method. The data collection technique are interviews, observation, and study of documentation. This research was conducted in one of SMA in Kab. Langkat who have used e-learning as a learning media. Based on the results of the research, it was found that the learning planning of Islamic Education learning with e-learning is not much different with no use of e-learning. The learning implementation process of Islamic Education learning with e-learning is conducted by the method of lecture that assisted with e-learning as a students learning resource centre. Learning evaluation of Islamic Education learning with e-learning is done in the moment after the sub chapter materials have been studied by students with automated systems in e-learning. The results of the learning process of Islamic Education learning with e-learning effect on student learning outcomes. The influence is only experienced on the competence of knowledge, while attitude and skills there is no correlation.
Pemberdayaan Guru dan Siswa Sebagai Konten Kreator dalam Mendorong Citra SDS Soekarno Hatta Kotabumi Salas, Hagi Julio; Budiyanto, Arif; Sa’adatul, Sa’adatul; Puspita, Nadia; marini, marini
Jurnal Pengabdian West Science Vol 4 No 05 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i05.2074

Abstract

Perkembangan era digital membawa banyak peluang sekaligus tantangan, khususnya bagi lembaga pendidikan dalam menyampaikan visi, misi, dan tujuannya. Pada era ini, lembaga pendidikan dapat menyampaikan pesan dan tujuannya secara luas, efektif, dan efisien melalui berbagai teknologi yang ada. Salah satu bentuk teknologi yang dapat dimanfaatkan oleh lembaga pendidikan adalah media digital atau media sosial. SDS Soekarno Hatta Kotabumi merupakan mitra binaan tim pengabdian masyarakat. Berdasarkan hasil observasi, SDS Soekarno Hatta Kotabumi memerlukan perbaikan dalam pengelolaan produksi konten di media sosial. Hal ini dapat diamati dari belum adanya tim kreator konten, kualitas konten, tingkat interaksi dan keterampilan membaca data algoritma. Maka dari itu dilakukan pemberdayaan dengan menggunakan metode Metode PAR (Participation Action Research) yang bertujuan untuk mengkaji dan mengatasi permasalahan yang ada di masyarakat atau mitra. Hasilnya berupa adanya personal branding yang dilakukan setelah penerapan citra melalui konten.
PERAN PEREMPUAN DALAM MENINGKATKAN KETAHANAN EKONOMI KELUARGA PADA MASA PANDEMI COVID-19 Puspita, Nadia; Yanti, Mery; yulasteriyani, yulasteriyani
Jurnal Empirika Vol. 8 No. 2 (2023)
Publisher : Master Program in Sociology, Faculty of Social and Political Sciences, Universitas Sriwijay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47753/je.v8i2.138

Abstract

Penelitian ini membahas mengenai Peran Perempuan dalam Meningkatkan Ketahanan Ekonomi Keluarga Pada Masa Pandemi Covid-19 (Studi pada Istri Korban PHK Di Perumahan Kesuma Permai 2 Kelurahan Sungai Selincah Kalidoni Palembang). Analisis penelitian ini menggunakan konsep peran perempuan. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dalam penelitian ini yaitu observasi, wawancara, dan dokumentasi. Hasil penelitian mendeskripsikan ada tiga peran perempuan dalam meningkatkan ketahanan ekonomi keluarga era pandemi covid-19 yaitu: 1) peran reproduktif, dimana perempuan berperan dalam ranah domestik mengurus pekerjaan rumah, mendidik anak, serta mengurus keluarga; 2) Peran ekonomi produktif, yaitu perempuan berperan dalam meningkatkan ketahanan ekonomi keluarga, seperti berdagang dan manajemen keuangan rumah tangga; 3) Peran manajemen komunitas yaitu perempuan berperan dalam kegiatan komunitas yang ada di lingkungan tempat tinggal.
Co-Authors Arif Budiyanto Marini . Mery Yanti Salas, Hagi Julio Sa’adatul, Sa’adatul Yulasteriyani, Yulasteriyani