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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL KEPARIWISATAAN BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Kepariwisataan International Journal of Social Science Formosa Journal of Multidisciplinary Research (FJMR) Media Bina Ilmiah
Wisnu Bawa Tarunajaya
Politeknik Pariwisata NHI Bandung
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CITRA (IMAGE) PARIWISATA BALI DI ERA GLOBALISASI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 2 (2010): Kepariwisataan-September
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Abstract

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PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATABERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Abstract

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ATMOSPHERIC TOURISMMELALUI PENGATURAN AMENITAS SEBAGAI DAYA DUKUNG PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Atmospheric tourism can be created by how we arrange, place, manage, layout, physical facilities. Whether good or bad atmospheric is created, depends on our ability to harmonize arrange physical facilities with our achieved goals and on the role of local government. In the beginning. that local government regulation was created to bring a peaceful and enjoyable condition, as Bali has a stable development in the tourist industry. Occasionally there were some changes in practice. Most of the buildings are built without considering the regu­lation and as a consequence, it creates a bad, noisy traffic jam especially at some points. It would be better. it all stakeholders are concerned to create a good atmospheric and harmonization in all aspects. As Bali is an a-small-attrac­tive island, it needs one management and one plan, so that we can ensure its sustainable tourism development.
CITRA (IMAGE) PARIWISATA BALI DI ERA GLOBALISASI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 2 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Every tourism destination intends to strengthen its positive image to interna­tional tourists by slogan or icon which can directly represent or be associated with the destination. The image of tourism destination can be influenced by some variables such as organic image and modified-induce image. Data were collected using a set of questionnaire and then analyzed using SPSS program. The study found out that there are six factors of tourist perceptions image of Bali as a tour­ism destination namely: the infrastntcture of Bali is good, there are many tourist . activities offered, interesting culture and history, as a place for relaxed, safe, unique local way of life.
MEMPOSISIKAN BALI SEBAGAI DAERAH TUJUAN WISATA DI ANTARA PESAINGNYA Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

This research aims to find out the competitiveness of Bali as a tourism destination among its competitors: Malaysia, Thailand, and Singapore. A number of I 3 attributes which are considered by tourists in choosing a destination was devel­oped into a questionnaire to position Bali among the above competitors. The col­lected data (J 04 questionnaires) were analyzed by using Multi-Dimensional Scaling (MDS). The research found out that the hospitality of local people, culture, his­tory, and beach obtain high scores. Cleanliness was scored the lowest so that this problem needs very serious attention.
PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The sustainable Balinese tourism development highly depends on the tourists' perception of the market positioning, brand image and the social responsibility of the tourism industry especially travel agencies. By utilizing methods of descriptive and explanatory surveys, this study finds out that the tourists' perception of the market positioning of tourism destination of Bali shows that the indicator of on the uniqueness of the Balinese culture is better than their expectation. Their perception of the brand image is found that the indicators of natural tourism object and places of interests are also better than their expectation. Meanwhile, their perception of the social responsibility of the travel agencies is considered to have a good influence on the indicator of their participation toward the improvement of the local welfare. The mixed marketing strategy certainly has a significant and positive influence toward the sustainable tourism development, but the government, commitment of the related industry, and the awareness and involvement of the local community also play important roles.
ATMOSPHERIC TOURISMMELALUI PENGATURAN AMENITAS SEBAGAI DAYA DUKUNG PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Atmospheric tourism can be created by how we arrange, place, manage, layout, physical facilities. Whether good or bad atmospheric is created, depends on our ability to harmonize arrange physical facilities with our achieved goals and on the role of local government. In the beginning. that local government regulation was created to bring a peaceful and enjoyable condition, as Bali has a stable development in the tourist industry. Occasionally there were some changes in practice. Most of the buildings are built without considering the regu­lation and as a consequence, it creates a bad, noisy traffic jam especially at some points. It would be better. it all stakeholders are concerned to create a good atmospheric and harmonization in all aspects. As Bali is an a-small-attrac­tive island, it needs one management and one plan, so that we can ensure its sustainable tourism development.
CITRA (IMAGE) PARIWISATA BALI DI ERA GLOBALISASI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 2 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every tourism destination intends to strengthen its positive image to interna­tional tourists by slogan or icon which can directly represent or be associated with the destination. The image of tourism destination can be influenced by some variables such as organic image and modified-induce image. Data were collected using a set of questionnaire and then analyzed using SPSS program. The study found out that there are six factors of tourist perceptions image of Bali as a tour­ism destination namely: the infrastntcture of Bali is good, there are many tourist . activities offered, interesting culture and history, as a place for relaxed, safe, unique local way of life.
MEMPOSISIKAN BALI SEBAGAI DAERAH TUJUAN WISATA DI ANTARA PESAINGNYA Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the competitiveness of Bali as a tourism destination among its competitors: Malaysia, Thailand, and Singapore. A number of I 3 attributes which are considered by tourists in choosing a destination was devel­oped into a questionnaire to position Bali among the above competitors. The col­lected data (J 04 questionnaires) were analyzed by using Multi-Dimensional Scaling (MDS). The research found out that the hospitality of local people, culture, his­tory, and beach obtain high scores. Cleanliness was scored the lowest so that this problem needs very serious attention.
PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The sustainable Balinese tourism development highly depends on the tourists' perception of the market positioning, brand image and the social responsibility of the tourism industry especially travel agencies. By utilizing methods of descriptive and explanatory surveys, this study finds out that the tourists' perception of the market positioning of tourism destination of Bali shows that the indicator of on the uniqueness of the Balinese culture is better than their expectation. Their perception of the brand image is found that the indicators of natural tourism object and places of interests are also better than their expectation. Meanwhile, their perception of the social responsibility of the travel agencies is considered to have a good influence on the indicator of their participation toward the improvement of the local welfare. The mixed marketing strategy certainly has a significant and positive influence toward the sustainable tourism development, but the government, commitment of the related industry, and the awareness and involvement of the local community also play important roles.
Co-Authors Andar Danova Goeltom Andar Danova L. Goeltom Andriani Eka Larasati ER. UMMI KALSUM Haryadi Darmawan Kemal Akbar Prastha Adyatma Rina Fitriana Sukmadi Sukmadi Sukmadi Sukmadi Sukmadi Violetta Simatupang Violetta Simatupang Violetta Simatupang