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All Journal Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism
Violetta Simatupang
Sekolah Tinggi Pariwisata Bandung
Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS TAMU DI HOTEL SAVOY HOMANN BIDAKARA Endah Fitriyani; Endah Trihayuningtyas; Violetta Simatupang
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

Competition of hotel accommodation business is increasing especially in Bandung. Some hotels are trying to win the market with one of the ways continually improving guest loyalty so as to provide maximum benefits to stakeholders. The purpose of this study is to obtain the data (1) experiential marketing carried in hotel, (2) guest loyalty in hotel, (3) the influence of experiential marketing towards guests loyalty at Savoy Homann Bidakara Hotel. The object of this research is experiential marketing (independent variable) and loyalty (dependent variable) with the unit of analysis is the guests who stayed at the Savoy Homann Bidakara Hotel. The method used in this research is descriptive and verification, and the research design of survey. Sample in this study are 100 respondents with technique of sampling is simple random sampling.Technique of data analysis used is path analysis. The results showed that experiential marketing and loyalty guest at the hotel get high score and there is the influence of experiential marketing towards loyalty guests at the Hotel Savoy Homann Bidakara simultaneouslywith significant value 0,00.Guest loyalty partially only influenced three sub-variables of experiential marketing, that is feel, act, and relate with the influence value of 86% and the remaining 14 % was influenced by other factors which were not examined.
KEGIATAN SALES CALL DALAM PENJUALAN KAMAR DI GRAND HOTEL LEMBANG Januar Aprilukito; Violetta Simatupang; Maksum Suparman
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 2 (2017): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

In the business process of hospitality, sales and marketing has a very crucial role because it is a benchmark in obtaining revenue. This study aims to examine (1) the approach phase of sales call activity in the sale of Grand Hotel Lembang room; (2) the stage of sales call presentation in Grand Hotel Lembang room sales ?; (3) the complaints adjudication stage and the sales call activity in Grand Hotel Lembang's room sales, and (4) the closing stages of sales call activities in Grand Hotel Lembang's room sales. This research uses descriptive research method. This research was conducted at Grand Hotel Lembang, Bandung. The results showed that (1) the ability of Sales People to be in approach stage in sales call activity in Grand Hotel Lembang sales; (2) the ability of sales people can not be said to either approach with prospective customers or categorized in enough categories; (3) the ability of sales people at presentation stage in sales call activity in selling room; (4) the stage of sales call activity in the sale of Grand Hotel Lembang room into the category of enough; (5) Sales People capability in the complaints adjudication stage and inquiries on sales call activities in Grand Hotel Lembang room sales, and; (6) Sales People ability at closing stage in sales call activity in Grand Hotel Lembang room sales. into the category enough.
Strategi Pengembangan Wisata Berbasis Kearifan Lokal pada Desa Wisata Pagerharjo Kecamatan Samigaluh Kabupaten Kulon Progo Yogyakarta Sukmadi Sukmadi; Faisal Kasim; Violetta Simatupang; Andar Danova L. Goeltom; Indra Saftara
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 1 No. 1 (2020)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v1i1.356

Abstract

This study aims to identify and analyze tourism development strategies based on local wisdom in the tourism village of Pagerharjo, Samigaluh District, Kulon Progo Regency, Yogyakarta. The method used in this study is a descriptive qualitative method with a case study approach. Sources of data in this study are primary funds and secondary data. Primary data were obtained through interviews and field observations. While the data analysis technique used is data analysis using the interactive model of analysis developed by Miles and Hubermann. The results showed that (1) The potential of local wisdom that can be packaged and developed as a tourist attraction in the Tourism Village of Pagerharjo is mutual cooperation, nguri-uri oral traditions, suronan, reog cultural traditions, jathilan, incling, angguk, campur sari, kethoprak, puppeteer and what is characteristic is the lengger tapeng dance, while from a culinary perspective there is taro leaf butyl, geblek, which can still be witnessed and enjoyed today; (2) Aspects that must be considered in planning tourism development in the Tourism Village of Pagerharjo are (a) the low level of community human resources in the development of tourism villages; (b) Poor tourism village institutional governance; (c) Low optimization of local products (food, crafts, arts); (d) The absence of participatory planning in the development of tourism villages; (3) The supporting factors for the development of tourism based on local wisdom in the Tourism Village of Pagerharjo include the community culture that has been attached to the attitude of courtesy and hospitality to anyone who comes. While the inhibiting factors include the absence of a blueprint for mapping the tourism potential in Pagerharjo village, community empowerment from upstream to downstream which has not been running and communication factors between the community, village government and all elements involved in it need to be improved so that harmonious communication is formed.
Co-Authors Andar Danova L. Goeltom Endah Fitriyani Endah Trihayuningtyas Faisal Kasim Indra Saftara Januar Aprilukito Maksum Suparman Sukmadi